The document discusses how many companies fail to properly plan their social media strategies, jumping into social media without preparing internally first. It recommends companies first prepare and align their internal roles, processes, policies, and stakeholders with business objectives before engaging customers on social platforms, as social business profoundly impacts all departments. Successful social strategies require internal readiness and alignment prior to external engagement.

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Company Ideas
Arif
Publishing
Agate Studio

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Social Strategy:
Getting Your Company Ready
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Charlene Li
Founder and Partner
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Jeremiah Owyang
Partner

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© 2010 Altimeter Group
Companies Jump Into Social
Image by Roo Reynolds used with Attribution as directed by Creative Commons http://www.flickr.com/photos/zerega/1366292835

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© 2010 Altimeter Group
Yet Most Companies
Fail to Plan Properly
Image by divemasterking2000 used with Attribution as directed by Creative Commons http://www.flickr.com/photos/divemasterking2000/3827673841

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© 2010 Altimeter Group
Source: http://www.engagementdb.com
Many companies do not engage with their
customers

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© 2010 Altimeter Group
Many companies like the idea, but don’t fully execute

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© 2010 Altimeter Group
Get Ready Internally First

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© 2010 Altimeter Group
To be successful using social technologies,
companies must first prepare and align internal
roles, processes, policies and
stakeholders with their business
objectives. Social business is a profound
change that impacts all departments in the
organization.

9. Thank you!