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@agatestudio
Creative Marketing
Dave
Publishing
Agate Studio
@agatestudio
DAVEDAVEDAVEDAV
DAVEDAVEDAVEDAV
CREATIVEDAVEDA
MARKETINGDAVED
STRATEGYDAVEDA
@agatestudio
“We’d slowly but surely been
digging our own graves via boring,
traditional mass-marketing”
~ Seth Godin
‘Purple Cow:
Transform Your Business
By Being Remarkable’
“Jadi solusi
Kamu apa?”
@agatestudio
“STOP BEING PART OF THE HERD
AAAAAND ……”
@agatestudio
@agatestudio
@agatestudio
@agatestudio
@agatestudio
…BE REMARKABLE!
@agatestudio
RE-MARK-ABLE
: worthy of being or likely to
be noticed especially as being
uncommon or extraordinary
@agatestudio
REMARKABLE
IS RARE.
@agatestudio
REMARKABLE
IS POWERFUL.
@agatestudio
REMARKABLE
IS…
@agatestudio
LIKELY TO BE NOTICED.
@agatestudio
INSPIRING.
@agatestudio
UNCOMMON.
@agatestudio
EXTRAORDINARY.
THIS CITY
NEEDS ME…
@agatestudio
LET’S LEARN
FROM THE BEST.
@agatestudio
REMARKABLE
MARKETING
CAMPAIGNS:
@agatestudio
WHOPPER SACRIFICE
@agatestudio
RESULT:
• Facebook shut it down after 10 days
running
• Priceless buzz
• 20.000 free Whoppers
STEAL THIS:
• Use a really simple call-to-action
• Don’t be afraid to push the envelope
@agatestudio
MEGA-MONTH + MEGA-EVENTs = A MEGA-PLAN
Establish a world record for the largest number of people
dressed as superheroes in one place.
@agatestudio
RESULT:
• 1.580 superheroes turned up, creating a
world record.
• Highlighted news in 13 TV reports
• 58 online news sites reported it
• Communicated to approximately 54 million
people around the world
@agatestudio
HAPPINESS MACHINE
@agatestudio
RESULT:
• Recorded moments of genuine and unexpected
happiness.
• Seen by over 15 million people in its first week of
release, not bad for a $60,000 commercial.
@agatestudio
TRUE BLOOD: REVELATION
@agatestudio
RESULT:
• Reach and build the audience from the niche
community organically
• One of HBO’s most anticipated and
successful show debuts
STEAL THIS:
• Find the niche audience that is super
passionate about your product
• Explore ways to intrigue, inspire & deeply
entertain them
• Invest in really good story telling
@agatestudio
LET’S MOTOR
• 2% brand awareness
• <2% market share
@agatestudio
RESULT:
• Surpassed its goals of brand awareness
and market share in 10 years
• Brand’s biggest-selling single market in
the world.
STEAL THIS:
• Focus on the one thing that makes you
undeniably different from all your
competitors.
• Screw the cow path, blaze your own trail.
@agatestudio
ANOTHER ADVANTAGE OF BEING
REMARKABLE:
• Decreased marketing spend
• Category domination
• Greater customer lifetime value
@agatestudio
SUCCESSFUL CONVERSION
STRATEGY
CREATIVE IDEA
EXTENSIVE
RESEARCH & INSIGHTS
@agatestudio
5 FOUNDATIONS TO CREATE
REMARKABLE
MARKETING STRATEGY:
@agatestudio
1. IDENTIFY NEEDS/
DETERMINE GOALS
@agatestudio
2. FIGURE OUT A
ROADMAP
@agatestudio
3. WHAT’S
HAPPENING?
@agatestudio
4. TELL A STORY
@agatestudio
5. INFLUENCE
BEHAVIOR
@agatestudio
THE BOTTOM LINE?
@agatestudio
“Either write something worth reading
or do something
worth writing
about.”
BENJAMIN FRANKLIN
@agatestudio
THANKYOUTHANKYOUTHANKYOU
THANKYOUTHANKYOUTHANKYOU
THANKYOUTHANKYOUTHANKYOU
THANKYOUTHANKYOUTHANKYOU
THANKYOUTHANKYOUTHANKYOU
THANKYOUTHANKYOUTHANKYOU
THANKYOUTHANKYOUTHANKYOU
THANKYOUTHANKYOUTHANKYOU

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