Presentasi dari Erga Ghaniya, Crew dari Agate Studio dalam event Talent Development Saturday Agate Studio. http://agatestudio.com Talent Development Saturday adalah acara Agate Studio crew sharing berbagai topik. Mulai dari Art, Programming, Game Production dan General Business/Management. TDS ini dilakukan tanggal 8 Februari 2014 di Bandung Digital Valley.

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Research &
Marketing
Erga
Solution
Agate Studio

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Research
the systematic investigation into and study of materials
and sources in order to establish facts and reach new
conclusions
Marketing
the action or business of promoting and selling products
or services, including market research and advertising

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Research and Development Division
They created cool stuff
Marketing Division
They can promote anything

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Case study :
Sony walkman / Fujifilm Analog Camera
iPod mp3 player / Canon Digital Camera

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Financing Problem :
Sales is dropping, so we decide to cut budget for
Research and Development to maintain our profit.
Or
We cannot approve your marketing plan budget…
please consider old plan to maintain the cost.

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Marketing Problem :
Without innovation, we cannot advance our business.
We keep selling same shit while other offering cheaper
and better product.

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Research Problem :
There are so many technology we can improve, but
which one that market needs?

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Solution :
Communication
Try to visit and understands what other division's work.
What they are trying to achieve?
How our works can help them to achieve their goals?

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Agate case study :
Game for BTL (below the line) event
Marketing :
Client Goals :
- Attract crowd (by audio or visual)
- WOW effect (people or media will talk about it)
- Simple to play

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R&D :
- HTML 5
- Unity
- Cocos2D
- Flash
- Augmented
Reality
- Mapping
- Kinect
- Oculus Rift
- Razer Hydra

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Result :
Platformer Racing game + Jimbe + Ardurino + audio input +
LED
Goals :
- Attract people with sound
- Simple to play (tap the drum)
- Light feedback for each tap

12. QA session :

13. Thank You