Which car do Singaporeans love best?

Cadillac | Ferrari | Lamborghini
Maserati | Porsche
Which car do Singaporeans love
best?

Methodology
This is an in-depth analysis of conversations and
searches about luxury cars, on all social media
platforms (excluding mainstream news): Facebook,
Twitter, YouTube, Instagram, Blogs, Media, and
Forums, in Singapore in English.
We are using the latest social media listening
technology, to gather all the conversations, which
are scanned by our dedicated analysts in Singapore
to verify relevancy to answer our questions.
Limitation: social networks privacy settings. We are
not able to listen to conversations that people have
set as private (e.g. WhatsApp, some private
conversations in Facebook).

Contents
1. Singaporean search interest in cars
2. Ferrari, Lamborghini, or Porsche?
3. What do Singaporeans think of Cadillac?
4. What do Singaporeans think of Maserati?
5. What do average Singaporeans think of
supercars?

3%
38%
21%
10%
28%
Singaporean search interest in cars from Oct 2010
to Oct 2015
Cadillac
Ferrari
Lamborghini
Maserati
Porsche

There was a sudden surge of interest in Ferrari
because of the May 2012 crash in Bugis.

Ferrari, Lamborghini, or
Porsche?

Lamborghini inspires with its form and appearance,
Ferrari is respected for its tradition, and some may
see Porsche as being not exclusive enough.

“Lamborghini has unique appearances, and Ferrari
has a lot of tradition behind it. For me, I have no
preference between the two.”
2/7/2015 15:44, Yahoo! Answers Singapore
“I like Lamborghini better...it has a unique
appearance and it is a really good car.”

“If it were me, I would get a Porsche. It seen as one
of the most prestigious automobiles in the world,
the name itself has almost become an ideal rather
than a car. In addition to being sexy and powerful,
Porsche cars are extremely reliable and fun to
drive. I would recommend you to go with Cayman.
The 2010 Porsche Cayman is a popular choice
among luxury sports cars. 320 hp is likely to be
enough for most Cayman owners. The Cayman
model seems like everything you’ll ever want and
more than you’ll ever really need. Great ride!”

“Porsche is good but honestly it's not the kind of
car that is really hard to have, I mean with 25k
which is the price of a Brand new Honda civic you
can get a decent Porsche but on the other hand
even an old Lamborghini is at least 100k which is still
a big amount for a car and harder to have.”

Singaporean interest in the three brands, from
October 2013 to October 2015. Blue line represents
Lamborghini, red line represents Ferrari, and yellow
line represents Porsche.

For each of the three brands, Singaporeans are
most interested in...
(from October 2013 to October 2015 searches)

What do Singaporeans think of
Cadillac?

19%
73%
8%
Sentiments towards Cadillac
Positive
Neutral
Negative

“I would be wary of the Cadillac because of the time
it was built. Cadillacs are built by GM which was in
the process of bankruptcy in 2008. The CTS is a
pretty neat car and will be a lot more fun to drive
than the elantra but there have been a lot of
reliability issues with GM cars built around that
time.”

“My 2001 Cadillac Deville is over heating?”
“its 2015, get a new car”
“My 2001 Caddy Deville keeps over heating
whenever I drive it 10 miles or more. My problem
was that each time I was going to drive anywhere I
had to fill up the radiator”

“WHY DOES MY CADILLAC DTS SUNROOF LEAK?”
“Because american cars have internationally
renowned poor build quality.”

What do Singaporeans think of
Maserati?

21%
75%
4%
Sentiments towards Maserati
Positive
Neutral
Negative

“My son (he's 16yo) asked for a Maserati or a Range
Rover. Are they good cars?”
“If you could afford them you'd know about them. A
Maserati isn't a car for a kid. A Range Rover would at
least protect him in an accident. Until he's eighteen
don't get him a car he'd love to kill himself in.”
“He must be having some fun with you. A Maserati
would be a death sentence for a 16 y/o, even if
you could afford one. Range Rovers have to me the
most overpriced vehicles on the road.”

“Would you rather have a Bentley or a Maserati?”
“Maserati is my favorite – it has the most beautiful
lines and the trident symbol just does it for me.”
“I think Maserati Granturismo is gorgeous. It offers
something extraordinary in a high-performance, six-
figure coupe or convertible, one that embodies all
that is compelling and irresistible about Italian
cars. And it looks astonishing!”

What do average
Singaporeans think of
supercars?

Supercars – Lamborghini, Ferrari, Bugatti – are
regarded by Singaporeans as elusive and fantastical
icons.

“Can I Buy A Lamborghini or Ferrari?”
“Sure you can. Don't forget to bring your unicorn.”
“I woke up in a new bugatti?”
“You're dreaming”

“Should I buy a Lamborghini or a Ferrari?”
“neither. Buy a real car. Maybe like a honda civic”
“You should buy an alarm clock and wake up from
your dream.”

“What company should I use to insure my
lamborghini gallardo?”
“I have to call bullshit. If you seriously could
afford a Lambo, you would probably be
smart enough to figure out how to get
insurance.”

“What company should I use to insure my
lamborghini gallardo?”
“Don't be a troll, Ben, It is not becoming. Go
back to playing minecraft.”

Generally perceived as unattainable, they remain
symbols of the Singapore dream.

Tesla Insights offers actionable social media insights to help
you connect with your customers' main concerns, passions,
and aspirations in Asian markets.
Please get in touch for more customized social media insights
for your own needs:
www.teslainsights.com
insights@agencetesla.com
Thank you!
Let your customers decide your next move.
Go where they express emotions.
Let us help you refine raw data into golden insights.

Which car do Singaporeans love best?

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