This is an introduction for Realtors using Social Media, part of a series of training articles and blog posts for Realtors. The Realtor Training Blog at http://www.agentredefined.com

1. Realtors
&
Social Media
online marketing | websites | social
media
TECHNOLOGY

2. the realtor
training blog
&
el guapo
building a complete training resource for
Realtors
comments and Q&A are welcome
“el guapo” is a former Realtor now back to
being a tech geek.
want to earn your business for future
training and websites.
TECHNOLOGY

3. 1- Wordpress Website 1 Complete Day of Training
1- YouTube Background Page
TECHNOLOGY

4. just being on social media wont take you to the
promise land of unicorns and pots of gold
social media are tools to use for expanding
your reach and broadcasting your message
TECHNOLOGY

5. in order to use social media platforms
you must be willing to do the
following....
engage in social media both SOCIALLY & for REAL
ESTATE.
don’t treat all social media platforms the same.
be willing to adapt to changes in how social
media is used and consumed by users.
reach for your natural creative ability.
decide which social media platforms you want to
engage in.
be willing to get the information and education on
how to use these platforms.
TECHNOLOGY

6. all good
comedy/
humor has
an element
of truth to it
TECHNOLOGY

7. using social media is about engaging
with
your connections & providing great
content is always KING
content will change depending on
what social media your
broadcasting on
TECHNOLOGY

8. know your market, know the trends,
offer the information people want to
access
we are still marketers....
TECHNOLOGY

9. Facebook doesn't work! Neither does Twitter. Neither does Foursquare. Neither does any other social network.
None of the social networks work.
What works is you. You do the work. The networks simply provide some sort of outlet or platform to do whatever it is that
you’re doing there.
So when people talk about “Hey is Facebook working for you?” or “I don’t get how Twitter works” there’s a reason. They’re
talking about it because they’re still focused on the networks.
What works is you. It’s your ability to generate meaningful relationships and community. The network is just a place for you
to do that relationship building.
The networks provide simple tools, simple abstractions of social behavior we might go through in the real world. Instead of a
smile and wave as we pass each other on the street we get a thumbs up button on a screen. Instead of a little chit chat at the
checkout line we get a 140 characters of how your day is going. Instead of a high five we get a retweet.
The real power of social networking isn’t in social networking. The real power of social networking isn’t in collecting likes
or retweets or followers or fans or mayorships. The real power of social networking isn’t in gathering up large numbers of
these abstractions.
The power of social networking is real. It’s really real. As in, reality.
Your relationships in the real world are real. Your ability to use digital tools and press buttons on keyboards and tap flat
pieces of glass and plastic with invisible electronic sensors embedded and connected to more copper and silicon and then
transmitted through the air to towers and wending through space and time until it arrives on someone else’s piece of glass
where your idea becomes their idea too
where it jumps instantaneously into their mind
is the real power of social networking.
Try focusing more on the last part of that chain of events and worry less about about the first part.
TECHNOLOGY

10. where do realtor leads come from?
your database (sphere of influence)
cold lead (advertising, mass mailing,
etc)
online/internet (social media,
websites, etc.)
The Intersection of your Online Profiles & Real
World Marketing:
your online profiles will connect with cold leads
and your database.
TECHNOLOGY

11. May 2012
Based on Previous 2 Quarters
three undeniable truths
about effective marketing
campaigns need an objective - goal. plus,
they are set with a start & end point.
campaigns should run consistent and
repetitious. (marketing never sleeps)
return on investment (ROI): campaigns must
be measured and analyzed for cost vs.
effectiveness.
TECHNOLOGY

12. apply these principles when
spending your time and effort in
using social media or any other
marketing activity
TECHNOLOGY
TECHNOLOGY

13. the three stages of online/internet
marketing for real estate
1. basic: using everything that is FREE.
2. advanced: websites, video creation, advanced
social media, advanced zillow/trulia accounts
3. braveheart: blogging, advertising, squeeze
pages, advanced video blogging, pay per click ads,
spending money to generate leads
TECHNOLOGY
TECHNOLOGY

14. stage 1: basic internet marketing for
Realtors
facebook
twitter
youtube SOCIAL
google+ NETWORKING
google places WEBSITES
linkedin
yelp
pinterest
zillow.com
trulia.com REAL ESTATE
r e a l t o r. c o m MARKETING
WEBSITES
TECHNOLOGY
TECHNOLOGY

15. your primary mission in stage 1 is
to get your professional name
everywhere on the internet
through the use of free social
media and property marketing
sites
TECHNOLOGY
TECHNOLOGY