http://unfunnel.com/free-downloads/ Use this Excel worksheet to map existing content to your target during the optimal part of the unfunnel lifecycle process. Use this Excel worksheet to track more detailed information about the landing pages and CTAs used in Worksheet – Part 1 (Lead Nurturing Conversion Process). • Step 1: Identify Target • Step 2: Review Behavior • Step 3: Define Persona • Step 4: Build Campaign Package: unFunnel Lead Nurturing Package – Part 2 Agile Factor: Customer First