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Creating Great Branding Practices

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Laura Sweeney
Laura Sweeney

Learn about the steps necessary to think through and develop a brand that appeals to your target audience, as well as how to implement it across multiple channels. We'll dissect good and bad examples of brand implementation and discuss how branding includes not only your logo but also your color scheme, visuals, writing style, tone and messaging.

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Creating Good Branding Practices Creating a Likeable & Recognizable Brand Strategy> Brand Image> Sales Tools> Client Care > www.aglowmarketing.com
PRESENTATION OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
BACKGROUND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
DID YOU KNOW? ,[object Object],www.aglowmarketing.com
WHAT IS BRANDING? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
A SIMPLE TRUTH www.aglowmarketing.com
WHY DOES BRANDING MATTER? www.aglowmarketing.com
BRANDING HELPS YOU… ,[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
BRANDING HELPS YOU… ,[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
BRAND IDENTITY ,[object Object],[object Object],[object Object],www.aglowmarketing.com
www.aglowmarketing.com MAINTAIN YOUR IMAGE FROM BEGINNING TO END Business Card Newspaper Ad Brochure New Client Packet
NAME THAT BRAND! www.aglowmarketing.com
MARKETING HELPS YOU… ,[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
MARKETING BUDGET MANAGEMENT www.aglowmarketing.com
MARKETING BUDGET MANAGEMENT ,[object Object],[object Object],www.aglowmarketing.com
www.aglowmarketing.com ORGANIZE YOUR EFFORTS WITH A SHARED CALENDAR Consider free options like Google Calendar with shared capabilities for easy editing and upkeep.
MARKETING HELPS YOU… ,[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
BRAND PROMISE ,[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
EXAMPLE: HEIFER INTERNATIONAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
BRAND PROMISE ,[object Object],[object Object],[object Object],www.aglowmarketing.com
ATTITUDE BRANDING ,[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
BRAND ASSOCIATION www.aglowmarketing.com Brand association makes buying decisions easier and more relevant to the consumer. BRAND ASSOCIATION Volvo Safety BMW Luxury Honda Dependability
BRAND ASSOCIATION www.aglowmarketing.com What words and phrases do you associate with these local non profits? What do you want to be associated with? BRAND ASSOCIATION Indy Fringe Kiwanis International Keep Indianapolis Beautiful
BRANDING HELPS YOU… ,[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
BRAND LOVE / LIKABLE BRAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
SOCIAL MEDIA AND BRANDING ,[object Object],[object Object],[object Object],www.aglowmarketing.com
SOCIAL MEDIA AND BRANDING ,[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
FACEBOOK FAN PAGES ,[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
BRANDING BASICS ,[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
DEVELOPING A BRAND STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
EXERCISE 1 – BRAND POSITION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
EXERCISE 2 – BRAND PROMISE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
EXERCISE 3 – BRAND PERSONALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
EXERCISE 4 – BRAND STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
BRANDING ELEMENTS CHECKLIST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
STYLE GUIDE ,[object Object],[object Object],[object Object],www.aglowmarketing.com
www.aglowmarketing.com
www.aglowmarketing.com
www.aglowmarketing.com
www.aglowmarketing.com
EXAMPLES www.aglowmarketing.com
EXAMPLES www.aglowmarketing.com
EXAMPLES www.aglowmarketing.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
MORE THAN A LOGO ,[object Object],[object Object],[object Object],www.aglowmarketing.com
BRAND INFUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
INTEGRATION – MESSAGING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
INTEGRATION – WRITING STYLE ,[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
INTEGRATION – WRITING STYLE ,[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
INTEGRATION- TWITTER www.aglowmarketing.com
INTEGRATION- TWITTER www.aglowmarketing.com
INTERNAL BRAND BUY IN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
INDY AMA – REBRANDING EFFORTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
INDY AMA – REBRANDING EFFORTS ,[object Object],[object Object],[object Object],www.aglowmarketing.com
INDY AMA – REBRANDING EFFORTS ,[object Object]
MULTIPLE CHANNEL INTEGRATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
www.aglowmarketing.com
www.aglowmarketing.com
INDY AMA POST CARD www.aglowmarketing.com
E-NEWSLETTER ,[object Object],[object Object],[object Object],[object Object]
INDY AMA POST CARD www.aglowmarketing.com
CREATING A LIKABLE BRAND ,[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
MEETING YOUR AUDIENCE’S NEEDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
DELIVERING ON BRAND PROMISE ,[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
METHODS FOR BRAND LOVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
LIKABLE BRANDS ,[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
BRANDS GONE BAD ,[object Object],[object Object],[object Object],[object Object]
BRAND LOYALTY TO THE RESCUE www.aglowmarketing.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.aglowmarketing.com Source: Blog.polk.com
QUESTIONS ON… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.aglowmarketing.com
Interested in a copy of the presentation or a Branding Checklist? Contact me at: [email_address] www.aglowmarketing.com

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