Change is constant, and yet there's consistency in the change. Facebook adoption is growing rapidly throughout the world in general and in New Hampshire in specific. Regardless of where you are, though, diving into social media is just the first step - figuring out what to do there comes next. And rather than let it overwhelm you, there are ways to leverage your time and efforts across multiple channels. This presentation reveals Facebook user demographics in NH as of September 2010; lays out a simple 6-step process for handling your social media marketing; and demonstrates what's possible in terms of having content from one platform populate others automagically. This is the first of three presentations presented by Lani & Allen Voivod of Epiphanies, Inc., for a "Bootcamp" workshop in a larger series presented by the Mount Washington Valley Economic Council (MWVEC), in partnership with Granite State College, Public Service of New Hampshire (PSNH), the Littleton Area Chamber of Commerce, and Laconia Savings Bank.

1. NH on Facebook, Your
6-Step Social Marketing
Action Plan, and Content
Integration & Automation
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Part One of a Bootcamp for the
Mount Washington Valley
Economic Council (MWVEC.com)
Presented by Lani & Allen Voivod
Co-owners and Content Lovers
of Epiphanies, Inc.
http://Facebook.com/AhaYourself
On Twitter? Our Twitter handles are
on each slide, use hashtag #AhaNH

2. The Man Your Man
Could Smell Like
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

3. During Our Time Together...
 The State of the State
on Facebook
 6-Step Social
Marketing Action Plan
 Content, Integration,
and Automation
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

4. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

5. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
State of the State
56.9% of total 18+
population
(589,200)
646,340 including
13-17 year olds
(est.)
56.6% of the 18+ are
women (333,440)

6. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Stats by Age and Gender

7. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
So What?

8. 1. Strategy
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

9. Why Do It?
 State of NH: Engage
a younger audience
 Comcast: Deliver
customer service,
salvage reputation
 12in12K: Raise at
least $12,000 for one
charity per month for
a year
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

10. 2. Content Creation
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

11. What to Say
 Share links
 Promote events
 Give props
 Post deals
 Ask questions
 Answer questions
 Offer tips
 Reveal secrets
 Get excited
 Point to partners
 Tell slice-of-life stories
 Flirt professionally
 Spread quotes
in other words...
say anything!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

12. 3. Broadcast
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

13. Tools to
Automate Broadcasting
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

14. 4. Engagement
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

15. Conversations
Questions to ask:
 To whom will you
talk? (Everyone to start?
Only people with XX
connections?)
 Who will do the
talking/listening? (Is
there a social media manager?
Do multiple people handle the
responses?)
 Where do you draw
the line? (What’s discussed
publicly versus taken “offline”?)
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

16. 5. Audience Building
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

17. Incentive
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

18. 6. Measurement
 Traffic
 Revenue/cost
 Earned media
 Friends/Followers/
Fans
 Interactions
 Number of kittens
saved, spayed/neutered
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

19. See the Matrix
(Psst....It’s all about LEVERAGE!)
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

20. Your Handle: ___________________
Brand-friendly, keyword conscious
Profile, 160 characters or less:
_______________________________
_______________________________
_______________________________
_______________________________
_______________________________
Your Blog’s Top 5 Categories
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
Your Fan Page’s name:
_______________________________
Its role, positioning, & purpose:
_______________________________
_______________________________
_______________________________
Profile &
Fan Page
Pages in Your Core Site Map
(i.e. Home, About, Contact, Products,
Services, Events, Press, etc.)
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
Complete your Profile 100%:
 Current position
 Two past positions
 One educational spot
 Profile summary & photo
 Specialties
 At least 3 recommendations
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

21. Editorial Planning
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

22. Your Blog Feeds Twitter,
Facebook, LinkedIn
OR
You Webmaster
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

23. Blog -> Twitter
http://wordpress.org/extend/plugins/
Twitter
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

24. Blog -> Facebook
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

25. Blog -> LinkedIn
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

26. Twitter -> Blog
http://twitter.com/goodies/widgets
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

27. Twitter -> Facebook
http://twitter.com/goodies/widgets
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

28. Twitter -> LinkedIn
In the “Application Directory”
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

29. Facebook -> Blog
http://developers.facebook.com/plugins
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

30. Facebook -> Twitter
http://www.facebook.com/twitter
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

31. Facebook -> LinkedIn
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

32. Avoid Duplicates
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

33. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

34. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
FB + YouTube

35. FB + Twitter
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

36. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
FB + SlideShare

37. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
FB + NetworkedBlogs

38. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
FB + Email

39. “Okay, Allen –
so why am I doing this?”
To save time...
 Post once, feed multiple platforms
 Pre-load and post-date
...and make money!
 Greater (and even viral) visibility
 Better search engine results
 Reach ever more targeted audiences
 Be where THEY want to be reached!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

40. Thank you!
If you got information of value out of
this presentation that made it worth
your time to be here, please:
1. Become a “Liker” at:
http://facebook.com/AhaYourself
or by cell, text LIKE AHAYOURSELF
to FBOOK (32665) to become a Liker
2. Write on our wall and tell the
world about one gem you got out of
our time together.
3. If you saw us live and took photos
or videos, please post them to our
Page, too!
4. Tweet with the hashtag #AhaNH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself