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You x 100!
How to Amplify Your Marketing and Leverage Your Content With Social Media
Presented by Lani & Allen Voivod, Your Allies in Possibility at Epiphanies, Inc. | EpiphaniesInc.com
What We’ll Cover:
 Biggest social media challenges
 Examples of content leverage
 Amplifying your message
 What to measure
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Epiphanies in Brief:
 Bold, gritty, dream-driven
company founded in 2004
 Specializing in social
media strategy, training,
content marketing, online
branding, and possibility
 Founders of NH’s largest
social media conference,
the “A-Ha!” Summit
 Passionate leaders of the
“A-Ha!” Tribe
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Leverage = Audience * Platform *
Keywords
(The “K” is silent.)
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Yt
Fb
LI
G+
Pi
BlIG
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Twitter strategy:
 Use YT Share button
 Tweet it from your blog
 FB linked to Twitter?
 Tweet the Pinterest pin
 DON’T tweet the Instagram pic!
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Yt
LI
G+
Pi
Bl
IG
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Yt
LI
G+
Pi
Bl
IG
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Yt
Fb
LI
G+
PiBl
IG
Yt
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
https://www.youtube.com/watch?v=rx8m-nYRaGk
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Leverage = Audience * Platform *
Keywords
(Remember, the “K” is silent!)
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
What to measure?
 Community Building (new likers,
followers, connections, etc.)
 Customer Service (sentiment,
satisfaction surveys, costs)
 Research and Development
(new/improved products and
services, market research)
 “Sales” and Leads (exactly what
it sounds like!)
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
https://www.youtube.com/watch?v=CDP7cH-my0Y
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Results:
 140 tweets from 86 peeps
 1,741,965 accounts reached
 2,764,639 total impressions
 Talent agent, MTV personality
got involved in it, too!
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
AhaTribe.com:
 Evolving video tutorial library
 Private Facebook community
 Monthly training webinars
 Exclusive expert interviews
 Extra discounts/early access
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
“In a gentle way,
you can shake the
world.”
--Mahatma Gandhi
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
hey@EpiphaniesInc.com
603-524-5248
/AhaYourself | /AhaSummit | /AllenVoivod | /LaniVoivod
@EpiphaniesInc | @AhaSummit | @AllenVoivod | @LaniVoivod
/EpiphaniesInc | /AllenVoivod | /LaniVoivod
/Company/Epiphanies-Inc | /in/AllenVoivod | /in/LaniVoivod
gplus.to/AhaYourself | /AllenVoivod | /LaniVoivod
/AhaYourself
/AhaYourself
/LaniVoivod | /AllenVoivod
/LaniVoivod | /AllenVoivod
Thank you! Let’s stay connected…
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Image credits:
 50 Million Elvis Fans Can’t Be Wrong, RCA Victor
 Lightbulbs by emily.laurel504, CC BY 2.0 (Flickr)
 Clocks by various users, Flickr
 Crowd by James Cridland, CC BY 2.0 (Flickr)
 Buckets, by US Toy, Amazon.com
 Unbalanced, sculpture by Krzysztof Zukowski
 Twitter HQ: Logo artwork by Marisa Allegra Williams, © Twitter
 Save Earth by Danilo Ramos, CC BY SA 2.0 (Flickr)
 Abracadabra, by Kenny Louie, CC BY 2.0 (Flickr)
 Gravity well by Steve Johnson, CC BY 2.0 (Flickr)
 Teamwork, by dearbarbie, CC BY SA 2.0 (Flickr)
 1000 True Fans, via Kevin Kelly, kk.org
 Times Square by joiseyshowaa, CC BY SA 2.0 (Flickr)
 Tape measure by aussiegall on Flickr, CC BY 2.0
 Gandhi cheered by the people of England, by Ben Sutherland, CC BY 2.0 (Flickr)
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

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