Presented at the NH Works Conference, May 22, 2012, at New Hampshire Technical Institute in Concord, NH. The Office of Workforce Opportunity sponsors the NH Works system through use of Workforce Investment Act funds, to serve as a catalyst to establish a secure and sustainable workforce that can meet current and future skilled labor needs and provide a competitive advantage for New Hampshire businesses. The Office is comprised of a 43-person council that includes businesses, legislators, and representatives from government agencies involved in workforce development, including the Department of Resources and Economic Development; Department of Education; Employment Security; Health and Human Services; Department of Labor; and the Community College System. About 200 people gathered for this day-long event, which included this presentation about how employees and employers are using social media to fill jobs, an overview of the primary social media platforms of interest to the recruiting and hiring process, and quick tips for optimizing one's activity on these platforms.

1. NH Works Conference #AhaNH
Connecting to Business and
Clients Through Social Media
Lani & Allen Voivod
Co-Owners and Your Allies in Possibility
Epiphanies, Inc. | @AllenVoivod | @LaniVoivod
Source: Corey Ann on Flickr (CC BY ND 2.0)
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

2. NH Works Conference #AhaNH
“Money Makes
a Difference.
He sees thousands of other
people, bookkeepers or clerks or
chemists or wagon hands, busy at
their work and envies them from
the bottom of his soul. They have
their independence, their self-
respect and manhood…
It is just money which makes this
difference in him. With a little
money he would be himself
again.”
--Napoleon Hill
Think and Grow Rich, 1937
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

3. NH Works Conference #AhaNH
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

4. NH Works Conference #AhaNH
Coming up…
• State of the state on social media platforms
• Social media use by HR and recruiting pros
• Drawing a line in the sand
• Top platforms and tips for their use
• Keeping track of businesses on social channels
Let’s go!
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

5. NH Works Conference #AhaNH
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

6. NH Works Conference #AhaNH
Forrester Research: Annual “State of
Consumers and Technology Report”
Note: Report doesn’t view YouTube as a social network…but it is!
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

7. NH Works Conference #AhaNH
Source:
Denis Boudreau (CC
BY NC SA 2.5
Canada)
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

8. NH Works Conference #AhaNH
Quality of Candidates:
2.Referrals
3.Internal Transfers
4.Direct Sourcing
5.Social Networks
s 6.Corporate Career Site
anager
g m took 7.3rd Party Recruiters
hirin ters
800+ ecrui al 8.Campus Recruiting
r nnu
and ourth a y...
f e 9.Job Boards
the te surv
i
J obv 10.Search Engine
Optimization
Source:
Jobvite 2011 Social Re
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc
@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself
Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen at the request of NH Works (NHWorks.org)

9. NH Works Conference #AhaNH
Source:
Jobvite 2011 Social Re
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

10. NH Works Conference #AhaNH
Source:
Jobvite 2011 Social Re
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen
at the request of NH Works (NHWorks.org)

11. NH Works Conference #AhaNH
Source:
Lars Plougmann on F
(CC BY-SA 2.0)
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen
at the request of NH Works (NHWorks.org)

12. NH Works Conference #AhaNH
Top Platforms
93% of US
adult Internet
users are on
Facebook.
Source:
Mike Licht,
NotionsCapital.com
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

13. NH Works Conference #AhaNH
Fast Facebook Tips…
• Photos and videos perform better
• Use other tools to create photos/videos as needed
• Status updates: Shorter is better
• What Facebook and radio have in common
• Pinned posts highlight important items, generate
more interaction
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

14. NH Works Conference #AhaNH
Top Platforms
YouTube is the
world’s 2nd
most popular
search engine.
Source: Jonsson:
Found graffiti in
Sweden, 2007
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc | @YMCA_Boston
@EpiphaniesInc Facebook.com/AhaYourself | Facebook.com/YMCABoston
Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

15. NH Works Conference #AhaNH
Fast YouTube Tips…
• Under two minutes
• Cross promote videos on all channels
• Repeat keyword/phrase in title, description, tags
• Add website link as first item in description
• Up to 5,000 characters, but only first 55-70 show
• Use closed captioning for accessibility and SEO
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

16. NH Works Conference #AhaNH
Top Platforms
Every tweet on Twitter creates a
new webpage,
with its own unique URL.
Source: Mike Licht,
NotionsCapital.com
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

17. NH Works Conference #AhaNH
Fast Twitter Tips…
• Link FB to Twitter to automate baseline content
• Most retweeted words/phrases center around
sharing (please retweet), blogging (new blog post),
content types (top, 10, how-to)
• Use hashtags to monitor conversations and topics
• Use social sharing buttons on other websites for
quick ‘n easy Twitter content
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

18. NH Works Conference #AhaNH
“90% of consumers trust peer Top Platforms
recommendations.”
-- Erik Qualman, author of
Socialnomics, citing Nielsen Online data
“A greater number of +1’s increases a
link’s potential for a high CTR, which
could lead to increased social sharing,
and in turn can increase its Google
search rank.”
-- Keith Kaplan, Mashable
Source: Magnet 4,
Marketing dot Net
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

19. NH Works Conference #AhaNH
Fast G+ Tips…
• Google search algorithm taking G+ into account
• Social search lets you see whether people in your
network are talking about what you’re searching
• At least 17,000 in NH on G+, likely much more
• http://gplus.to to customize URLs
• Conversation conventions similar to Twitter (+
instead of @, hashtags work the same)
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

20. NH Works Conference #AhaNH
Top
Platforms
“LinkedIn members
did nearly 4.2 billion
professionally-
oriented searches on
the platform in 2011
and are on pace to
surpass 5.3 billion in
2012.”
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

21. NH Works Conference #AhaNH
Fast LinkedIn Tips…
• 300,000 unique visitors monthly from NH
• Number of users tough – “Greater Boston Area”
• 100% profile completeness – 40x better odds
• Export and upload email contacts to broaden your
network
• Join groups (weekly digest), answer Questions for
added visibility outside your existing network
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

22. NH Works Conference #AhaNH
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

23. NH Works Conference #AhaNH
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

24. NH Works Conference #AhaNH
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

25. NH Works Conference #AhaNH
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

26. NH Works Conference #AhaNH
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)

27. NH Works Conference #AhaNH
Wrapping Up:
Results of three
separate studies:
51-65% of job
seekers used
“personal
contacts”
to get a new job.
--Mark S. Granovetter
Sociologiost and author,
The Strength of Weak Ties
Source: Stanford.edu
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen
at the request of NH Works (NHWorks.org)

28. NH Works Conference #AhaNH
603-524-5248
Hey@EpiphaniesInc.com
Connect @LaniVoivod, @AllenVoivod
with Lani Facebook.com/AhaYourself
& Allen Pinterest.com/EpiphaniesInc
LinkedIn.com/Company/Epiphanies-Inc
Slideshare.net/AhaYourself
YouTube.com/AhaYourself
gplus.to/AhaYourself
Presented by Epiphanies, Inc. (EpiphaniesInc.com),
@EpiphaniesInc Facebook.com/AhaYourself
at the request of NH Works (NHWorks.org)