If there's one thing you don't expect from state government, it's an engaging, exciting web presence. And yet that's just what Steve Boucher has created. Boucher, the Communications & Legislative Director for the NH Division of Economic Development, crashed a colleague's meeting with Lani and Allen Voivod, co-owners of Epiphanies, Inc. one quiet morning in January 2009, and the rest, well... After 2 1/2 years, the blog amounts for the lion's share of the website's visitors and page views, the Facebook page is the largest state economic development presence in the nation, and Twitter followers have more than doubled in the last year as well. In this presentation, Steve shares his 7 keys to blogging success.

2. 100 Years BB….Before Blog (aka “The Ugly Reality of Economic Development Marketing”) “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

3. And Better Yet… “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

4. The Magic of Inspiration “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

6. It’s All in the Name “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

7. And a Bull is Born…. “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

8. Mess With the Bull and…. “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

9. We’re Playing Hardball…. “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

11. 2. Consistency “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

12. 3. Unique Voice “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

13. 4. Interactivity “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

14. 5. Know the Pain Threshold “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

15. 6. Take Inspiration From Unlikely Sources “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

16. 7. Dare to Do the Impossible “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

18. Vindication – an AWESOME Concept “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness

19. Contact Steve “ A-Ha!” NH Social Media Business Summit #AhaNH Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the NH Division of Economic Development (NHEconomy.com) @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness (603) 271-2341 [email_address] Twitter.com/nobullblog facebook.com/NoBullBusiness