SlideShare a Scribd company logo
1 of 19
+
Ain Aaviksoo, MD MPH
HealthIN / Healthcare Design Alliance
Tallinn, September 26, 2013
Design Night Festival
Examples and
opportunities of
user-centered
health care
services
in Estonia
+ What are we proud of
about healthcare
in Estonia?
+
Efficiency of health expenditure
+
eHealth
with a tremendous potential
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
180 000
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
2009 2010 2011 2012
Retrieval of medical documents by healthcare professionals
+
Good access
to primary care treatment
76%
…get a visit to their family
doctor within 3 days
(Health Insurance Fund 2012)
+
Abundance of technology
itk.ee
regionaalhaigla.ee / healthclinic.eu
epl.ee
+
Export of health professionals
+
Export of health professionals 
+
 Export of health
professionals
What are we proud of
about healthcare in Estonia?
 Efficiency of health
expenditure
 Good access to
primary care treatment
 eHealth with a tremendous
potential
 Abundance of technology
Which of these actually helps
a person with a health need?
+
Zubin Damania @ TEDMED2013
It’s about providing care
FOR the people,
but not TO the people
+
What might be
my top list of achievements
to be proud of about health care
in Estonia?
+
Good access to primary CARE
 Proactive care planning for long-term
conditions
 Reminders for preventive visits /
investigations
 Same day walk-in appointment for emergency
+
E-services that make life EASIER
and more ENJOYABLE
 Digital referral SERVICE,
which saves time and improves
access
to hospital specialist care
 Digital prescription
SERVICE, which saves time
and
improves safety/quality
ohtuleht.ee
pixel.ee
+
Increasingly
CLIENT-oriented service
‘Is anybody working here at all?
There are no people waiting in the
corridor!?’
Meanwhile in the doctor’s cabinet …
+ What might be
the dream for the future
to be even more proud of ?
+
Personal and caring
HEALTH PARTNERSHIP
 Personalized HEALTH care by
integrating GENOMICS,
SERVICING and services around
INDIVIDUAL needs+preferences
labtowellness.com
Marsh & McLeod 2006 AFP/Scanpix www.EPL.ee kaudu
+
NON-HIERARCHICAL
innovation-led health SYSTEM
24/7 advice line
Diagnostic
consultant
X-border
telemedicine
Family Doctor
Cloud-based
health app
Dietary counselor
Your ‘favourite’
health professional
Clinical drug
trial
Hospital
consultant
+
PREVENTION-LED service orientation
 Secondary prevention and care
management for elderly
 Primary prevention for young and
working-age
+
LET’S BRING BACK THE CARING
PART!
ain@healthin.ee
‘ainaaviksoo’
www.healthin.ee
Healthcare Design Alliance

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Healthcare design potential for Estonia @ Disainiöö 2013

  • 1. + Ain Aaviksoo, MD MPH HealthIN / Healthcare Design Alliance Tallinn, September 26, 2013 Design Night Festival Examples and opportunities of user-centered health care services in Estonia
  • 2. + What are we proud of about healthcare in Estonia?
  • 4. + eHealth with a tremendous potential 0 20 000 40 000 60 000 80 000 100 000 120 000 140 000 160 000 180 000 March April May June July August September October November December January February March April May June July August September October November December January February March April May June July August September October November December January February March April May June July August September October November December 2009 2010 2011 2012 Retrieval of medical documents by healthcare professionals
  • 5. + Good access to primary care treatment 76% …get a visit to their family doctor within 3 days (Health Insurance Fund 2012)
  • 7. + Export of health professionals
  • 8. + Export of health professionals 
  • 9. +  Export of health professionals What are we proud of about healthcare in Estonia?  Efficiency of health expenditure  Good access to primary care treatment  eHealth with a tremendous potential  Abundance of technology Which of these actually helps a person with a health need?
  • 10. + Zubin Damania @ TEDMED2013 It’s about providing care FOR the people, but not TO the people
  • 11. + What might be my top list of achievements to be proud of about health care in Estonia?
  • 12. + Good access to primary CARE  Proactive care planning for long-term conditions  Reminders for preventive visits / investigations  Same day walk-in appointment for emergency
  • 13. + E-services that make life EASIER and more ENJOYABLE  Digital referral SERVICE, which saves time and improves access to hospital specialist care  Digital prescription SERVICE, which saves time and improves safety/quality ohtuleht.ee pixel.ee
  • 14. + Increasingly CLIENT-oriented service ‘Is anybody working here at all? There are no people waiting in the corridor!?’ Meanwhile in the doctor’s cabinet …
  • 15. + What might be the dream for the future to be even more proud of ?
  • 16. + Personal and caring HEALTH PARTNERSHIP  Personalized HEALTH care by integrating GENOMICS, SERVICING and services around INDIVIDUAL needs+preferences labtowellness.com Marsh & McLeod 2006 AFP/Scanpix www.EPL.ee kaudu
  • 17. + NON-HIERARCHICAL innovation-led health SYSTEM 24/7 advice line Diagnostic consultant X-border telemedicine Family Doctor Cloud-based health app Dietary counselor Your ‘favourite’ health professional Clinical drug trial Hospital consultant
  • 18. + PREVENTION-LED service orientation  Secondary prevention and care management for elderly  Primary prevention for young and working-age
  • 19. + LET’S BRING BACK THE CARING PART! ain@healthin.ee ‘ainaaviksoo’ www.healthin.ee Healthcare Design Alliance