AirPooler -- A new way to take off

May 2014
Contact: Steve Lewis, steve@airpooler.com, 617.842.9447
A new way to take off™

© AirPooler Inc. 2014 | Private and Confidential Do not Copy or Distribute without Written Permission 2
Thanks to the transportation revolution, we can travel
further, faster and cheaper than ever before

But the actual experience of getting around is basically
still a huge hassle – we call this the Mobility Paradox

For the very few who can afford to get around like this,
there is no Mobility Paradox…

Our goal at AirPooler is to make this type of mobility
accessible and affordable to almost everyone
To do so, we built an online marketplace where
pilots with extra seats can list their flights, and
people going to the same places can arrange to
fly with them in exchange for sharing costs
Fortunately for the rest of us, however, now there’s
AirPooler

AirPooler: Ride- and cost-sharing made easy
• FAA rules on advertising and cost-sharing are complex
and difficult for individual pilots to comply with
• Logistics and payments are a hassle
• Result: most seats go unfilled today
Our technology makes it much easier:
• Automatically estimates costs and shares in compliance with federal
regulations
• Handles all logistics and backend details
Ride sharing is popular among private pilots, but quite
difficult in practice

Pilot’s plane
and cost data
pre-loaded
System automatically
estimates trip cost
and passenger
contribution
Here’s how easy we’ve made it for pilots to list flights

View pilot bio
and
credentials
View estimated
cost-share
range
Here’s how easy we’ve made it for passengers to find and
book seats on flights
Search for
flights by zip
code

Passengers gain extraordinary mobility and a much more
enjoyable experience
Fly privately for amazingly little
• AirPooler flight: $45 - $150 per hour
• Private jet charter: $5,000 - $17,000 per hour
Avoid the “joys” of commercial airports
Go (many) more places! (next 2 slides)

Passengers gain extraordinary mobility and convenience
What California looks like
(more or less) on Kayak

Passengers gain extraordinary mobility and convenience
What it can look like on
AirPooler!*
* 2500+ US airports, most of them small
ones reserved for private aviation

What’s in it for pilots?
Defray costs so they can fly more
• Increases in fuel costs have forced most pilots to cut back
dramatically on their flying time
• With AirPooler, they can potentially defray almost 75% of
their costs
Companionship
• Pilots love sharing the experience
*Sources: FAA Annual General Aviation Survey (2011); and private pilot survey conducted in Boston, 2013

Business model
• Passengers pay pro-rata share of flight costs
• AirPooler service fee (20%) deducted from passenger contribution
• Approx. AirPooler revenue per hour of flight time booked through system: $25
• Anticipate additional revenue stream from facilitating ancillary services, e.g. car
rental at smaller airports
Total trip cost 210.00$
Total Per person
Pro-rata passenger share 140.00$ 70.00$
20% AirPooler fee (deducted from
passenger share) 28.00$
Amt.
Pilot cost
defrayed by
Funds remitted to pilot 112.00$ 47%
Boston (Hanscom) to Martha's Vineyard R/T
Cessna Skyhawk with pilot and 2 passengers
Example AirPooler trip economics

Scope of the opportunity
400,000 pilots
Sources: All estimates by AirPooler, based on data from FAA Annual General Aviation Survey (2011) and FAA Airmen Database (lists all US pilots by license type, state, and
county; and private pilot survey conducted in Boston, 2013
≈ 40M available passenger seat/hours
What this is worth in revenue for AirPooler
• If we got 1% of available seat/hours: $ 10M

Go to market strategy
Partnering with major pilot clubs to reach
pilots en masse
• ≈ 25% of pilots rent/share their planes through a
club
• Clubs market to pilots for us
• Motivated by need to increase utilization of their
fleets
• AirPooler API facilitates integration with clubs’
systems
Consumer acquisition
• Locally-targeted PR and social media (today)
• Exploring distribution through 3rd party sites via
API (we can provide unique, contextually relevant
flight listings)
Key challenge: achieve critical mass on both sides of marketplace,
in unison
Actual screenshot from partner website
(April, 2014)
Visualization of possible 3rd party integration

• Test go-to-market strategy ahead of FAA
process
• Two+ markets: Bay Area, San Diego + Boston
• Three pilot club integrations (=2k+ pilots)
• Locally-focused press campaign
Status: limited duration beta (April 1-15)

ABC News, San Francisco, April 2, 2014

Status: limited duration beta (April 1-15)
2000+ user accounts
245pilot accounts
100s of requests to bring
service to airports around the US
8flights
2inbound partner requests
(Uber, Capital One)
0 marketing budget
• Test go-to-market strategy ahead of FAA
process
• Two+ markets: Bay Area, San Diego + Boston
• Three pilot club integrations (=2k+ pilots)
• Locally-focused press campaign

What about regulation?
AirPooler complies with the key federal rules regarding cost-
sharing:
• Pilots may not pay less than their pro-rata share for a flight with passengers
• Pilots must be making the flight independently of passengers
However, there are legal nuances around advertising because
the relevant statutes were written before the Internet
Currently engaged in constructive dialogue with top
leadership of the FAA on this topic

Financial projections

Founding team has skills/expertise to execute key
aspects of business model
Steve Lewis, CEO and
Cofounder
Andy Finke, CTO and
Cofounder
Rebecca MacPherson,
Attorney and legal advisor
Former Assistant Chief
Counsel for Regulations,
FAA

Thank You

AirPooler -- A new way to take off

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