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For Business
What is Pinterest?

                     A virtual pinboard



                A social bulletin board



                 Where businesses can
                connect with customers
How does Pinterest work?

— Pin: An image or video added to Pinterest.
Captions help with pin search.
—Repin: Once something is pinned, it can then be
repinned by others. This is how content spreads.
—Board: Organize your pins by subject in boards. You
can also allow contributors to your boards.
— Follow/Followers: Just like on other social
networks, you build a list of people to follow on
Pinterest. Users can follow all of a user’s boards or
just a single board.
Why Pinterest?
Website Traffic
How can brands use Pinterest?
Social Media Acceleration


   Nordstrom
   Whole Foods
   Martha Stewart
   Better Homes & Gardens
   Real Simple
   West Elm
   Bergdorfs
   The Today Show
   Travel Channel
   Lands End

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Pinterest for Brands

  • 2. What is Pinterest? A virtual pinboard A social bulletin board Where businesses can connect with customers
  • 3. How does Pinterest work? — Pin: An image or video added to Pinterest. Captions help with pin search. —Repin: Once something is pinned, it can then be repinned by others. This is how content spreads. —Board: Organize your pins by subject in boards. You can also allow contributors to your boards. — Follow/Followers: Just like on other social networks, you build a list of people to follow on Pinterest. Users can follow all of a user’s boards or just a single board.
  • 5.
  • 6.
  • 8. How can brands use Pinterest?
  • 9. Social Media Acceleration Nordstrom Whole Foods Martha Stewart Better Homes & Gardens Real Simple West Elm Bergdorfs The Today Show Travel Channel Lands End