Powering Apps with Proximity

Rococo Background

Tuesday 31 May 2011

Java
Apps

JSR82

JVM / Platform

Handset

Tuesday 31 May 2011

VisionMobile Market Maps Distilling market noise into market sense www.100millionclub.com

Embedded software shipments (cumulative)
handsets shipped 100 million 500 million 1 billion
company product type HQ (million) 0 100M 200M 300M 400M 500M 600M 700M 800M 1B 2B 3B 4B 5B 6B

The 100 Million Club is the watchlist of Applications (embedded)
software companies whose products have
been embedded on more than 100 million 3 Quickoffice Mobile Office enterprise application USA 377 R

mobile handsets. The current edition
features cumulative shipments up to the
end of 2010. Browsers
Despite the apparent opportunity in the
one-billion-a-year handset market, very
4 ACCESS Netfront browser Japan 843 E
196M units shipped as
5 Myriad Group Browser browser Switzerland 2246 R
few software companies have managed to
overcome the commercial and technical
challenges inherent in the mobile industry.
6 Opera Opera Mobile browser Norway 172 E of Dec 2010
7 Various WebKit browser engine USA 515 E
Worldwide Handset Shipments in
2H10
780 million Middleware
Aricent Media EXP suite audio/video codecs USA 574 R
Key insights 8

9 ARM Mali-JSR184 graphics middleware UK 215 R
- Total handset shipments for the second
half of 2010 were 780 million, a 25% # BitFlash Mobile SVG graphics engine Canada 529 R
increase over the first half. A handful of
software products, like vRapid Mobile by # Carrier IQ Mobile Intelligence analytics module USA 136 R
Red Bend and CAPS by Scalado, managed
# HI CORPORATION MascotCapsule graphics engine Japan 675 E
to tap a sizable portion of this figure,
having more than 100 million shipments in # Ikivo SVG Player graphics engine Sweden 450 R
H2 2010 alone.
# Mimer Mimer SQL database engine Sweden 125 R
- WebKit continues to grow, fueled by the
accelerated rate of smartphone # Myriad Group Messaging client messaging middleware Switzerland 1182 R
penetration. Up to the end of 2010,
# Nuance VSuite speech recognition USA 500 R
WebKit-based browsers had been shipped
in more than half a billion handsets # NXP Software LifeVibes MxMedia multimedia middleware Netherlands 855 R

- Myriad Group is now the only company # PacketVideo CORE video codecs USA 454 R
to have 3 products with more than 100
million shipments, after Nuance merged # Red Bend Software vRapid Mobile firmware update USA 1010 R

two products into T9/XT9/T9Trace. With
# Rococo Impronto TLK bluetooth middleware Ireland 196 R
the products combined, cumulative
shipments have reached a staggering 10.5B # Scalado CAPS graphics engine Sweden 830 R
shipments.

Research notes
Kernel Components
Handset shipments refer to cumulative Micron Flash Data Integrator file system USA 1000 R
licensed units, which have been pre-loaded #
on handsets shipped by the end of 2H10.
# Open Kernel Labs OKL4 microkernel USA 1200 R

Input engines
# Nuance T9/XT9/T9Trace text input engine USA 6150 R

E=estimate R=reported by vendor

Published in April 2011. Licensed for use under a Creative Commons Attribution No Derivatives 3.0 license.VisionMobile believes the statements contained in this document to
Copyright VisionMobile. Some rights reserved. be based upon information that we consider reliable at the time of publication. The 100 million club is based on an original concept by Morten Grauballe.
H2 2010 Update v.2

Tuesday 31 May 2011

Powering Proximity

Tuesday 31 May 2011

we’re about proximity

Tuesday 31 May 2011

BUSINESS

Proximity Zone
6 INCHES - 30 FEET

Tuesday 31 May 2011

apps that react when close to
“SOMETHING OF INTEREST”

HANDSET
BUSINESS
MEDICAL
TABLETS
LAPTOP
CAR
TAG

Tuesday 31 May 2011

But...
USING PROXIMITY IN APPS IS TOO HARD

We want to make it simple for
Developers to use Proximity in
their Apps

Tuesday 31 May 2011

ARCHITECTURE

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Tuesday 31 May 2011

LOCALSOCIAL PLATFORM : MOBILE

Library for Android, J2ME, ...

— manages proximity
— triggers alerts
LIBRARY
— set and lookup device tags
— messaging

Tuesday 31 May 2011

LOCALSOCIAL PLATFORM : CLOUD

OPEN API

LocalSocial Cloud Service LocalSocial
Service

— stores device information
— tag lookup/store services
— enables pre-canned
LIBRARY connections to popular
social networks

Tuesday 31 May 2011

Proximity Detection
WiFi, Bluetooth
Open APIs
Multiple Platforms
TAG Store
CORE FEATURES Simple Social Connect
Analytics
Scalable Cloud Architecture
Flexible Security Model
Developer Registration
Code, Tutorials, Exemplars
Tuesday 31 May 2011

www.mylocalsocial.com

Tuesday 31 May 2011

Support for Analytics, Tags, Support for
J2ME & Android Social Wifi & Bluetooth
today Connections today
others coming and more NFC and others coming

Tuesday 31 May 2011

PERSON TO PERSON
Free Latte from JavaJoe

PERSON TO BUSINESS

Tuesday 31 May 2011

two PERSON-TO-PERSON of apps
1 broad categories

Tuesday 31 May 2011

2 BUSINESS-TO-PERSON
Free Latte from JavaJoe

20 Loyalty points added to your
Fashion Store account!

Checked you in with FourSquare
at Bar1. You’re Welcome!

20% off at Pizza-Eat-A!

Tuesday 31 May 2011

tagster

near
dowser buyers

Tuesday 31 May 2011

PERSON TO PERSON

Tag Devices Of Interest

Have your phone react to people, devices!

tagster Vibrate, Sounds, Alerts

Leave virtual Post-Its / messages

Share Social Streams
dowser Dynamic Sharing

Favourites

Tuesday 31 May 2011

PERSON TO BUSINESS

Business knows when customer is near

Track loyalty

Hyperlocal Deals and Offers
near
buyers
Social integration

Value - Add Services

Tuesday 31 May 2011

Powering Apps with Proximity

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