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mobile and digital signage combine to provide a compelling media proposition,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],1,[object Object],Tim Butler,[object Object],Akeman Solutions Ltd,[object Object],18/05/11,[object Object],020 8123 8488,[object Object],www.akemansolutions.com,[object Object]
Akeman Solutions Ltd,[object Object],Tim Butler,[object Object],Advertising,[object Object],Software,[object Object],Mobile,[object Object],Cloud,[object Object],Andy Hogg,[object Object],Advertising,[object Object],Marketing,[object Object],Management consultancy,[object Object],Engineering,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],2,[object Object]
a fresh approach to agency management solutions and consultancy,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],3,[object Object]
my first mini,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],4,[object Object]
multitude of choice,[object Object],Colour,[object Object],Model,[object Object],Specification,[object Object],Option packs,[object Object],Individual options,[object Object],New or cherished,[object Object],cash, HP or finance,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],5,[object Object]
two buyers,[object Object],Four dealers,[object Object],Online,[object Object],Autotrader,[object Object],Which,[object Object],Friends,[object Object],Facebook,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],6,[object Object]
one thing in common,[object Object],Both used mobile devices whilst talking to the sales people to confirm and understand the options,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],7,[object Object]
out of home,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],8,[object Object]
UK outdoor advertising revenue,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],9,[object Object],Revenue in £ million,[object Object],Source: Outdoor Media Centre,[object Object]
UK digital Qtr1 2011 by environment,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],10,[object Object],Revenue in £ million,[object Object],Source: Outdoor Media Centre,[object Object]
retail changes between 2007 and 2010,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],11,[object Object],Source: Popai UK Digital Signage Survey  2011,[object Object]
Advertising on place based media UK,[object Object],The main outdoor sales companies own transport and roadside and have footprints in malls,[object Object],Digicom own a large percentage of the remainder,[object Object],UK advertising market for retail and leisure between £22-£30m in 2011 ,[object Object],In 2010 there were 46,000 stores with screens,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],12,[object Object]
mobile,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],13,[object Object]
What is the size of the mobile market?,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],14,[object Object],billions of handsets,[object Object]
mobile users > desktop users within 5 years,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],15,[object Object],Source: Internet Trends Mary Meeker (04/12/2010) - Morgan Stanley,[object Object]
18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],16,[object Object],Source: Comscore - The 2010 Mobile Year in Review,[object Object]
18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],17,[object Object],Source: Comscore - The 2010 Mobile Year in Review,[object Object]
mobile vs other advertising media,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],18,[object Object],Source: Chetan Sharma - The Promise of Mobile Advertising,[object Object]
UK digital outdoor/mobile ad growth 2002-2010,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],19,[object Object],Source: Outdoor Media Centre / IAB/PwC Mobile adspend,[object Object]
UK digital outdoor/mobile ad growth 2002-2010,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],20,[object Object],Mobile advertising spend will overtake digital out of home and is set to dominate location based advertising and information,[object Object],Source: Outdoor Media Centre / IAB/PwC Mobile adspend / Akeman Solutions Prediction,[object Object]
18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],21,[object Object],Source: The Mobile Movement: Understanding Smartphone Users,[object Object]
Source: The Mobile Movement: Understanding Smartphone Users,[object Object]
compelling media proposition,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],23,[object Object]
compelling media proposition,[object Object],Make it easy to plan and buy,[object Object],Provide an unique, difficult to find audience that is well measured,[object Object],Sales of individual product in-store, on-line and on-phone,[object Object],Interest in product,[object Object],Overall transactions at till,[object Object],Video analytics,[object Object],Develop an engaging proposition ,[object Object],Research the impact of the proposition,[object Object],Ensure that it can be delivered,[object Object],Make it affordable against the rest of the market,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],24,[object Object]
place based media,[object Object],Strengths,[object Object],Brand building,[object Object],Context,[object Object],Location,[object Object],Changeability,[object Object],Timeliness,[object Object],Impact,[object Object],Interaction,[object Object],Accountability,[object Object],Weaknesses,[object Object],Fresh content,[object Object],Install cost,[object Object],Running cost,[object Object],Positioning,[object Object],Management,[object Object],Relevance,[object Object],Commercial model,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],25,[object Object]
place based media opportunities,[object Object],Direct connection with the consumer,[object Object],Influence smartphone use in-store,[object Object],Unique in-store offers,[object Object],Quick Response codes to drive sales,[object Object],Augmented reality feedback and interaction,[object Object],Feedback for in-store campaigns,[object Object],Reflect online social media in public,[object Object],Provide unique display impact benefits,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],26,[object Object]
place based media threats,[object Object],Mobile becomes the screen of choice in-store,[object Object],Retailer spend is diverted to mobile initiatives,[object Object],Retailer mindset is diverted,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],27,[object Object]
complimentary medicine,[object Object],Start initiatives that join mobile and placed based media at the hip,[object Object],Integrate social media into your solutions,[object Object],Work closely with clients and their agencies to understand their perspective and deliver significantly better experiences for their customers,[object Object],Focus on the benefits of larger displays ,[object Object],Scale,[object Object],Impact,[object Object],Sharing,[object Object],Fame,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],28,[object Object]
the round table,[object Object],There are now many areas of expertise required to deliver an exceptional in-store experience,[object Object],Combine to produce a team that links complimentary skills across all areas,[object Object],Allow all to contribute,[object Object],Act as the real and virtual hub for this process,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],29,[object Object]
Summary,[object Object],Mobile will change the Place Based Media market for the better,[object Object],Digital Screen Media cannot be replaced by mobile but its role will change,[object Object],Digital Screen Media and Mobile will work together to provide better customer experience and engagement across all environments,[object Object],Collaboration between Client, Agency, Specialist, Sales House, Network and Estate owner will improve the offering across networks,[object Object],Managing this collaboration is an essential part of the next stage in Place Based Media growth ,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],30,[object Object]
a fresh approach to agency management solutions and consultancy,[object Object],18/05/2011,[object Object],Private and Confidential - © 2011 Akeman Solutions Ltd,[object Object],31,[object Object],Akeman Solutions Ltd,[object Object],020 8123 8488,[object Object],www.akemansolutions.com,[object Object]

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Notes de l'éditeur

  1. Outdoor Jan-March 2011 reached £206.5m, up 1.1% year on year. Digital Outdoor Jan-March 2011 reached £25.1m, up 31% year on year. Digital now 12.1% of all outdoor revenue
  2. 50% transport (chiefly subway, rail and airport)28% roadside (typically large format LED billboards and spectaculars)22% retail and leisure sector (including malls, gyms etc)
  3. 46,000 stores are now using digital signage compared to 12,500 three years ago. This is expected to rise to 58,000 by the end of 2011111 retail screen networks in the UK (versus 93 in 2007). 131,560 screens in situ (versus 102,582 in 2007, an increase of 28%). 44 Shopping centre networks (versus 12 in 2007) 469 Shopping centre screens in situ (versus 160 in 2007)
  4. Mobile adspend during 2008 was worth £28.6m. Spending on mobile internet advertising grew by 99.2% (on a like for like basis) when compared with 2007Mobile adspend during 2009 was worth £37.6million. Spending on mobile internet advertising grew by 32% (on a like for like basis) when compared with 2008.Mobile adspend during 2010 was worth £83million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009.
  5. Mobile adspend during 2008 was worth £28.6m. Spending on mobile internet advertising grew by 99.2% (on a like for like basis) when compared with 2007Mobile adspend during 2009 was worth £37.6million. Spending on mobile internet advertising grew by 32% (on a like for like basis) when compared with 2008.Mobile adspend during 2010 was worth £83million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009.