“Early detection, better diagnostic tools, and more effective treatments are resulting in long-term cancer survivorship, with 62% of adults and 77% of pediatric cancer patients now living more than 5 years beyond their initial diagnosis. While survival rates are rising…according to the National Cancer Institute there are nearly 12 million cancer survivors in the United States. The hurdle now facing many cancer survivors is how to achieve long-term quality of life after treatment has ended. According to the National Action Plan for Cancer Survivorship, fully one-third of survivors say they experience ongoing physical, psychological, or financial consequences of their cancer diagnosis and treatment. Recognizing the need for a comprehensive approach to long-term survivorship care, many academic medical centers, community hospitals and oncologists in private practices are developing survivorship care programs to manage the ongoing care of their patients. In planning survivorship services, however, we need to delineate survivorship from other periods of care, so we take a pragmatic approach and define survivorship as the period in which patients treated with curative intent have completed their initial therapy and require follow-up care.”

1. How bad will the economy get, and how long will the crisis last? Is the economic recovery program going to help or hurt healthcare?
“Cancer costs are expected to escalate dramatically between 2010 and 2020 because of increasing expenditures for new technology and therapies,
according to figures released by NIH.” While survival rates are rising…according to the NCI there are nearly 12 million cancer survivors in the U.S.”
S
BEST PRACTICES IN
CANCER SURVIVORSHIP AND SUPPORTIVE CARE
JULY 28 – JULY 29, 2011 – BALTIMORE, MARYLAND
Highlighting the modern trends, pioneering strategies and best case studies from leading healthcare organizations that have
implemented successful Cancer Survivorship and Supportive Care Programs geared at increasing cancer survivor
survival rates with the use of better diagnostic tools, more effective treatments, and early detection strategies with the major
goal of achieving long-term quality of life after treatment has ended.
Priority Speaker Invitations: 5 Reasons To Attend Priority Speaker Invitations:
STANFORD HOSPITAL AND CLINICS  Outstanding Case-Study Presentations ANNE ARUNDEL MEDICAL CENTER
FOX CHASE CANCER CENTER  Leading-Edge Techniques & Solutions NORTHWESTERN MEMORIAL HOSPITAL
M.D. ANDERSON CANCER CENTER  Exclusive Speaker Face-to-Face Time MACNEAL HOSPITAL
NEW YORK-PRESBYTERIAN HOSPITAL  Excellent Networking Opportunities MASSACHUSETTS GENERAL HOSPITAL
FERTILE HOPE ORGANIZATION  Learn From Top Facilities & Health Systems UNIVERSITY OF CALIFORNIA SAN FRANCISCO
MEMORIAL SLOAN-KETTERING CANCER Some Confirmed Speakers RONALD REAGAN UCLA MEDICAL CENTER
CENTER
Lillie Shockney, RN, BS, MAS, Event DUKE UNIVERSITY MEDICAL CENTER
JOHNS HOPKINS AVON FOUNDATION Chairperson
BREAST CENTER Director of Breast Center, University BRIGHAM & WOMEN’S HOSPITAL
Distinguished Service Associate Professor of
BARNES-JEWISH HOSPITAL Breast Cancer, JHU School of Medicine KAISER PERMANENTE
JOHNS HOPKINS AVON FOUNDATION BREAST
TRINITY HEALTH SYSTEM CENTER VANDERBILT UNIVERSITY MEDICAL CENTER
******************
CLEVELAND CLINIC Kenneth D. Miller, MD HARVARD MEDICAL
Co-Director, Perini Family Survivors' Center;
MAYO CLINIC Director, Lance Armstrong Adult Cancer BANNER GOOD SAMARITAN MEDICAL
Survivorship Program CENTER
CHILDREN’S HOSPITAL OF WISCONSIN DANA-FARBER CANCER INSTITUTE
****************** LOMA LINDA PROTON CENTER
Tanya Abreu
KAISER PERMANENTE
President and National Program Director
SPIRIT OF WOMEN
SPONSORSHIP OPPORTUNITIES AVAILABLE Early Bird Registration Ends ASSOCIATION SPEAKING INVITATIONS
April 29, 2011
Please Give Us A Call For More AAP ACHE AHA
Information On Sponsoring This Event
ACPE ASPN NAPNAP
SPECIAL RATE FOR H.E.A.T. MEMBERS
th APA WOFAPS IPA
Members Receive An Additional $100 *Register 3, Get the 4 Free (Call for Details)
Off Of Registration
Event Partners & Sponsors
TO REGISTER: Please Call (414) 349-3142 or Visit Our Registration Page – www.mindstreamedu.com

2. TO REGISTER: Please Call (414) 349-3142 or Visit Our Registration Page – www.mindstreamedu.com
S
BEST PRACTICES IN
CANCER SURVIVORSHIP AND SUPPORTIVE CARE
JULY 28 – JULY 29, 2011 – BALTIMORE, MARYLAND
Highlighting the modern trends, pioneering strategies and best case studies from leading healthcare organizations that have
implemented successful Cancer Survivorship and Supportive Care Programs geared at increasing cancer survivor
survival rates with the use of better diagnostic tools, more effective treatments, and early detection strategies with the major
goal of achieving long-term quality of life after treatment has ended.
CONFERENCE THEME:
“Early detection, better diagnostic tools, and more effective treatments are resulting in long-term cancer survivorship, with 62% of
adults and 77% of pediatric cancer patients now living more than 5 years beyond their initial diagnosis.
While survival rates are rising…according to the National Cancer Institute there are nearly 12 million cancer survivors in the
United States. The hurdle now facing many cancer survivors is how to achieve long-term quality of life after treatment has ended.
According to the National Action Plan for Cancer Survivorship, fully one-third of survivors say they experience ongoing physical,
psychological, or financial consequences of their cancer diagnosis and treatment.
Recognizing the need for a comprehensive approach to long-term survivorship care, many academic medical centers, community
hospitals and oncologists in private practices are developing survivorship care programs to manage the ongoing care of their
patients. In planning survivorship services, however, we need to delineate survivorship from other periods of care, so we take a
pragmatic approach and define survivorship as the period in which patients treated with curative intent have completed their initial
therapy and require follow-up care.”
SOME TOPICS OF DISCUSSION INCLUDE:
• Recognizing the Need for a Comprehensive Approach to Long-Term Survivorship Care
• Develop A Strong Model of Care – Determine What Model is Best For Your Organization
• Best Practices in Developing Survivorship Care Programs to Manage the Ongoing Care Patients
• New Technologies & Procedures That Foster Long-Survivorship Care
• How to Delineate Survivorship from Other Periods of Care
• Understand the Role of Primary Care Physicians and Hospitals
• Implementation of Diverse Screening Tools, Quality Improvement Initiatives, Infectious Disease Prevention Strategies
• Decreasing Variability in Care Delivery & Improve Health Outcomes
• Best Practices in Early detection, Use of Better Diagnostic Tools & More Effective Treatments
• Incorporating Innovative Research & Clinical Care Techniques Within Your Master Plan
• Developing a Performance Management Infrastructure to Align People, Processes & Technology
• Building a Strong Brand Image Utilizing Innovative Marketing Strategies & Techniques
• Business Intelligence Strategies – Performance Dashboards Help Reduce Unnecessary Product Use
• Alignment of Goals, Action Strategies & Behaviors, Ensuring Accountability
• Impact of Advanced Technology: Adding Emerging Technology to Your Programs/Service Lines
• Benefits of Electronic Health Records – Fully Maximize Your Revenue & Manpower
• Developing Practices to Deliver Patient-Centered, State-of-the-Art, Evidence-Based Patient Care
• Demonstrating Innovation & Function as Models of Excellence in the Structure, Processes, and Outcomes
• Collaboration With Other Health Care Organizations, Providers & the Community to Improve the Quality of Your Oncology Service Line
• Identify Critical Areas Such as Change Management, Organizational Behavior & Buy-In From Stakeholders
• Implementation of Telehealth Services to Provide a Well-Rounded Oncology Service Line
• The Future of Oncology Healthcare: Emerging Trends, Forecasting & Strategic Opportunities
• Run Your Hospital as a Business – Revenue Growth & Performance Management Strategies
• What are the Goals & Components of Long-Term Care That Need to be Considered for Cancer Survivors
• Determining Important Components of Care That All Survivors Need
• Assess the Psychosocial Problems People Might Have – Particularly Anxiety & Depression
• Develop a Strong Communication Relationship with Patients
• Establish a Solid Base of Applied Research & Scientific Knowledge on the Ongoing Physical, Psychological, Social, Spiritual, &
Economic Issues Facing Cancer Survivors
• Identify Appropriate Mechanisms & Resources for Ongoing Surveillance of Patients Living With, Through, & Beyond Cancer
TO REGISTER: Please Call (414) 349-3142 or Visit Our Registration Page – www.mindstreamedu.com

3. TO REGISTER: Please Call (414) 349-3142 or Visit Our Registration Page – www.mindstreamedu.com
S
BEST PRACTICES IN
CANCER SURVIVORSHIP AND SUPPORTIVE CARE
JULY 28 – JULY 29, 2011 – BALTIMORE, MARYLAND
Highlighting the modern trends, pioneering strategies and best case studies from leading healthcare organizations that have
implemented successful Cancer Survivorship and Supportive Care Programs geared at increasing cancer survivor
survival rates with the use of better diagnostic tools, more effective treatments, and early detection strategies with the major
goal of achieving long-term quality of life after treatment has ended.
WHO WILL BE THERE:
This conference is designed for Senior Level Executives, Vice Presidents, Administrators, Directors and Managers within
hospitals, health systems, federal and state agencies, as well as healthcare consultants. Academic Medical Centers, Teaching
Hospitals, and Community Hospitals are also encouraged to attend.
KEY TITLE(S) IN ATTENDANCE:
• President, CEO, COO, CNO, CFO • Director/Manager of Women’s Services
• Cancer Program Director/Manager • Chair/Chief of Pediatric
• Director/Manager of Women’s Health • Business Development, Marketing & Brand Strategy
• Administrator, Executive Director • Service Line Director/Manager
• Medical Director/Medical Director of Cancer Center • Cancer Center Nurse Director
• Patient Care Services • Breast Center Director/Manager
• Chief Medical Officer • Nurse Navigator, Nurse Practitioner
• Strategic Planning, Market Research • Cancer Program Coordinator
• Registered Nurse, Nurse Practitioner • Adolescent Medicine
• Director/Manager of Pediatric Service Line • Surgeon-in-Chief
• Research & Investigation • Anesthesiologist-in-Chief
• Clinical Services • Director/Manager of Social Work
• Quality & Transformation • Consultant
Early Bird Normal
Registration Registration Event
Registration Pricing Expires 04/29/2011 Expires 07/21/2011 Onsite Registration Documentation
Call for Early
Attendees Registration Rate $1,495.00 $1,595.00 $299.00
(Attendee registration includes entrance to event, all catered meals, panel discussions, roundtable discussion, other sessions,
networking reception (if available) and event documentation)
PAYMENT: Payment must be received within 5 days of registering if paying by corporate check. Credit card payments are
processed immediately. You will receive a paid or unpaid invoice shortly after registering.
TO REGISTER: Please Call (414) 349-3142 or Visit Our Registration Page – www.mindstreamedu.com