Basic information for beginners who don't have any idea about digital marketing. Touching all aspects of digital marketing precisely.

1. Introduction to Digital Marketing
By
Akshay Jingare

2. Digital Marketing includes......
Digital
Marketing
Website
Design
SEO
Pay Per
Click
SMM
Email
Marketing
Display
Advertising
Affiliate
Marketing
Content
Marketing
Online
Reputation
Management

3. SEO
SEO
Competitive
Analysis
Link
Building
Page
Content
Information
Architecture
Social
Media
Traffic
Monitoring
Title Tags

4. SEO done by 2 ways
On page SEO
• Keyword research & dictionary
• Search optimized code
• Meta info optimization
• Search friendly copy editing
• Digital asset evaluation
Off page SEO
• Organic link building
• Social signalling
• Local search + Business profile built out

5. SMM
Social media marketing (SMM) is a
form of Internet marketing
that utilizes social
networking websites
as a marketing tool.

6. SMM consist of......
• Online Marketing Strategy
• Content Strategy
• SEO Strategy
• Channel Acquisition
• Engagement Tactics
• Conversion Tactics
• Campaign Management & Measurement

7. Pay Per Click
Pay per click (PPC), also called cost per click, is an
internet advertising model used to direct traffic to websites,
in which advertisers pay the publisher when the ad is clicked.

8. Email & Content Marketing
• Email marketing is directly marketing a commercial message to a group of
people using email. In its broadest sense, every email sent to a potential
or current customer could be considered email marketing.
• Content marketing is any marketing that involves the creation and sharing
of media and publishing content in order to acquire and retain customers.

9. Display Advertising Steps.....
Objective Ad Creation
Display
Type
Media
IntegrationOptimizationTargeting
Measurement

10. Display Ad Types
Banner Digital Video Ads Rich Media
Static web banners
Ads
Out Stream Video
Ads
Interstitials
Animated web
banners Ads
Pre-Roll Supers titials
Flash banners Ads Mid-Roll Splash Screens
Post-Roll Pop-Up and Pop-
Under Ads
Video Overlays Text Messaging

11. Affiliate Marketing
• Affiliate marketing is the process of earning a commission by promoting
other people's (or company's) products. You find a product you like,
promote it to others, and earn a piece of the profit for each sale that you
make. You're happy because you earned a commission…...
Example :-

12. Online Reputation Management
Online Reputation
Management
Brand Monitoring
& Conversion
Analysis
Sentiment
Analysis
Negative
Comment
Management
Strong Brand
Presence
Reputation
Building

13. Applications....