2. • Uninhibited, Dashing, Fearless,
Selfless and a Match winner
with the bat
• Rare quality of being consistent
in all formats of the game, from
Tests to T20
INTRODUCTION
• Feared for his aggression that
demoralizes opposition bowlers
• Simple, lucid style that makes
batting look easy
3. • ONLY INDIAN TO BE NAMED
WISDEN LEADING CRICKETER OF
THE WORLD (2008 AND 2009)
• ICC Test Cricketer Of The
Year, 2010
• One among only 3 batsmen to
score 2 triple hundreds in Tests
• Fastest scorer of a triple hundred• Fastest scorer of a triple hundred
in world cricket
• Holds record for fastest ODI
century by an Indian (60 balls)
• Current Vice Captain of Indian
side
RECORDS AND ACHIEVEMENTS
4. “Sehwag can change the course of a match with the ease of Moses
parting the Red Sea” – Ian Chappell
“Well, we talked about not playing rash strokes. Of course, he
hears me but I’m not sure if he ever listens” , “If you try to hit a
six, I will hit you in the bum” – Sachin Tendulkar, at the other end
during Viru’s Multan triple
“Six for a triple, that’s all you need to know” – Michael“Six for a triple, that’s all you need to know” – Michael
Slater, commenting on Viru’s Multan triple hundred
“Virender Sehwag is a player of paranormal ability” – Navjot Singh
Sidhu
He almost manipulates the field. You change the field and he says
“Right I’m going to hit it somewhere else now” – Andrew Strauss
WHAT LEGENDS SAY ABOUT VIRU
5. ON THE CRICKET PITCH:
Simple, Smooth, Silk, Swashbuckling, Aggressive,
Uncomplicated, Calm Demoralizing, Daring, Unorthodox
QUALITIES
6. OFF-FIELD:
Straight Talking, Family Man, Clean, Down to earth,
Candid, Direct Non-controversial Easygoing, Relaxed,
Straight forward
QUALITIES
7. On a promotional campaign for a hair replacement
company: “Acha dikhoge jyaada bikoge”
“In the dressing room they told me I was hitting the good
balls too, if you look at it my way, I only hit the bad ones”
I don't listen to people, don't watch TV and don't readI don't listen to people, don't watch TV and don't read
newspapers. It's better to use the time to work on your game
“I try to hum songs, Bhajans, Sai Baba Bhajans, Kishore
Kumar songs, especially the ones picturised on Amitabh
Bachchan, till the bowler is about to deliver. I try to sing the
songs as perfectly as possible to keep my mind uncluttered”
QUOTABLE QUOTES
8. KEY PERSONALITY TRAITSKEY PERSONALITY TRAITS
AVERAGE
Straight Forward 8.00
Clever / Smart 7.14
Firm 7.14
Thorough 6.93
Playful 6.86 1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
Straight Forward
Clever / Smart
Firm
Easy Going/
Sympathetic
Outgoing
Calm 6.71
Reserved 6.43
Sensible 6.43
Spontaneous 6.29
Easy Going/ Relaxed 6.00
Sympathetic 5.43
Outgoing 5.00
-
1.00
Thorough
Playful
Calm
Reserved
Sensible
Spontaneous
Easy Going/
Relaxed
Sehwag is a cricketer with appeal among the masses with a straight forward, easy-
going attitude that is reflected in his batting as well
9. CLEAN IMAGE – Family man, not
controversial
APPEAL AMONG MASSES – People
across age groups and categories
identify with him, his rags to
riches story and down to earth
behavior
WHY SIGN HIM
SIMPLE, STRAIGHTFORWARD and
CANDID approach to life both on
and off the field
Will play for India in all formats
for years to come
10. If you are a brand that is looking for an ambassador who :
• Enjoys appeal across all audiences
• Is one of the top names in the nation’s no. 1 obsession – CRICKET
WHO SHOULD SIGN HIM
• Is dependable
• Is a risk-free investment
• Is at the top of his game at the right time
12. India has a busy schedule leading up
to the biggest tournament in cricket
NOV-DEC – India vs. NZ in India
DEC-JAN – India vs. SA in SA
WHY SIGN HIM NOW
FEB – APRIL 2011 – ICC Cricket
World Cup 2011 in India, SL, Bang
India depends highly on Viru’s
performances in this period
13. 6 days per year with the following entitlements:
• Shoots
• Meet and Greets
•Appearances for Special events
• Image rights for the period of contract or according to terms
of the contract
• Exclusive Contests etc on various media platforms
OFFER
MINIMUM 3- YEAR DEAL – We believe in building the association
of Viru with the brand over a period of time
Commitment to growth of Viru and your brand together through
innovative and relevant campaigns
**We can discuss the fees based on your interest levels
14. Pioneers of sports marketing
in India
Well respected and successful
directors known for our integrity
and commitment to clients
WHY PMG
Worked with the top
Athletes in world sport
