This document discusses factors that search engines like Google consider when ranking websites. It examines topics like link popularity, inbound links, anchor text, on-page keyword usage, URL structure, page titles, meta descriptions and keywords. Additional ranking factors mentioned include traffic and click-through data, business information on pages, image alt text, loading speed and tools for auditing websites. The document also provides an example analysis of the website iCouponBlog.com and its performance for the search term "Hunter Bay Coffee Coupon".
7. ICOUPONBLOG’S DOMAIN
TRUST FACTORS
• Age of Site: Less Than 6 Months
• Registration Period: Two Years
• Content Originality: Not good
• Age of Domain: Year and a Half
9. LINK POPULARITY
22.3%
• How many links does the specific page in question have?
• How many links are from outside of the site? How many from
inside the site?
• How popular are the pages that are linking to you?
10. INBOUND LINKS
This page has 8 links
• About 23,984 inbound links to the site is very helpful
16. URL STRUCTURE
Not dynamic, and use your keywords in your URLs when possible.
Avoid any “?” in your URL if possible.
17. PAGE TITLES
Single Most Important Factor.
Make a unique page name for each page on your site. Try to
avoid generic names like ‘About Us’, ‘Home’, etc.
18. UNIQUE META DESCRIPTION
Make sure your meta description is unique, uses your keywords,
and encourages people to click through to your result.
19. META KEYWORDS
Google doesn’t look at them, but the other SE’s might. Use 3-5
unique meta keywords that match your page’s content.
20. H1 TAGS
Make your page title an h1 tag, and make sure you only have
one h1 tag per page.