1. White Label Reputation Management Solutions

2. MISSION
VendAsta’s mission is to provide our partners with essential
software tools to help businesses manage their brands and
transform customers into raving fans.

3. Problem Facing SMBs
New Media has changed the game for SMBs. Their
brand is defined by what customers say, rather than
what they say themselves.

4. Consumer Behavior Has Changed
Consumers now trust user
generated content (UGC)
more than traditional forms
of advertising.
This has not only created
challenges for SMBs but
also for traditional media
companies.

5. Consumers Control Conversations
• Your online listings are full of UGC
• Consumers trust UGC more than traditional advertising
• Monitoring all the places you are discussed is challenging
• Your brand is now what your customers say it is, online

6. Local is important
For
Brand Management

7. Local Visibility / Presence
is Part of
Brand Management

8. Every Business has a Digital Legacy
Digital Footprint
• Things you have some level of control over
• What you say about yourself
Digital Shadow
• Things you have little or no control over
• What other say about you
Your Digital Footprint + Your Digital Shadow =
Your Reputation

9. What is Reputation Management for SMBs
• Local Presence Management / Visibility
• Monitoring structured data (reviews)
• Monitoring User Generated content (UGC)
- Including employees
• Engaging customers and tracking ROI
• Comparing yourself to your competition

11. Different Strokes
For Different Folks
Digital Products
Digital Sales Force
DIY/DIFM
Mature Digital Strategy
No Digital only sales force
DIFM
High Touch Service
Need Prescription

12. Creating a High Value Digital Bundle
Sell complementary products together:
• Higher price point of the sale
• Better results for the client
• Increased stickiness of the program
Other digital products to consider bundling with Reputation
Management:
• Website Development
• Social Media Presence Development
• Social Marketing
• SEO / SEM
• Display Advertising

13. Getting in Contact
Alan Hunter Willis
Strategic Partner Development
Phone: (306) 955-5512 ext 107
Email: awillis@vendasta.com
www.vendasta.com
facebook.com/vendasta
@VendAsta
linkedin.com/company/vendasta-technologies-inc.