2. the
brand
• Global leader in the
luxury salon industry
• 400+ salons worldwide
• Voted Superbrand for
the previous 7 years
• Official haircare sponsor
of London Fashion Week
• Proffessional range
of haircare products
• A trusted aspirational
fashion and beauty brand
3. the
audience
• 18-45 ABC1 women
(25-35 core)
• 70/30 female to male
split nationally
• 360,000 unique salon
visits per month
• 90,000+ clients per
week nationally
• Average spend per client £480
- high disposable income
• Highly social and influential
within peer groups
4. the
product
• 210 salons, 1,300 screens
• Ambient sound system
with full audio content
• TV platform - dedicated
music and fashion content
• Screens positioned in high
dewll time, high impact areas
• Dwell time between 90
minutes and 3 hours
• Clients enjoy content and
buzz the channel brings
5. exposure &
airtime
• 15 or 30 second TV
style commercial (full
audio) per hour
• On air for 10 hours per
day (opening hours)
• 6 days a week
6. campaign
benefits
More effective than local press
and lifestyle magazines
Low cost
High impact, targeted advertising
Local audience
Reaching an affluent, image
conscious ABC 1 audience
Relevant content
Associate your business with
Toni&Guy and other high end brands
Captive audience
Average dwell time between
90mins and 3 hours
Audio
Let your message be
heard as well as seen
Multiple changes
New offer or incentive...
Update your on screen message
