1. Crowdfunding for Technology Companies
27 March 2014

2. Crowdfunding
for technology companies
Jude Cook, Founder ShareIn.com
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

3. 1. Introduction & overview of
crowdfunding
2. Is crowdfunding an option for your
business?
3. A focus on equity crowdfunding
4. What you’ll need to do for your
best chance at success
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

4. • Jude Cook
• Engineering Graduate
• Chartered Accountant
• BT plc Corporate Finance
• Business Plan
• Founded ShareIn 2 years ago
• Launched the beta in Dec 2013
• First success Feb 2014
Co-Founder ShareIn.com
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

5. • Not a new idea - but internet enables it
• Democratic finance - businesses and
projects of all forms and sizes access to
money while bypassing traditional
banking institutions.
• But it isn’t all about the money –
crowdfunding can be about building a
community.
Overview of crowdfunding
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

6. • Rewards/Donations – Kickstarter,
Indiegogo, BloomVC
• Debt – P2P – Zopa , P2B – Funding
Circle, ThinCats, Invoice finance –
Market Invoice, Platform Black
• Equity – CrowdCube, Seedrs, ShareIn
3 Main types of crowdfunding
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

7. Why now? 3 ForcesEconomic
• UK Banks reduced
role in SME funding
• Very few companies
listing on FTSE or
AIM
• Angels Investors are
tied into investments
unable to exit and
that require further
rounds
• Low interest rates
obtained on savings
• The UK introduced
the most amazing tax
break ever - SEIS
Social
• Individuals savings
increase in a
recession (UK saves
>£50bn pa)
• Anti-bank sentiment
• Investors more
flexible attitude to
investment
• Increasing demand
by investors to take
control of their own
finances
• Need for
diversification
Technology
• Internet an enabler
• Rise of social
networks
• Online financial
transaction
technology
developed
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

8. 1. Introduction & overview of
crowdfunding
2. Is crowdfunding an option for
your business?
3. A focus on equity crowdfunding
4. What you’ll need to do for your
best chance at success
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

9. • Rewards/Donations – Creative Industries,
Social Enterprise, Consumer Products <£100
• Debt – same criteria as banks e.g.
serviceability of debt, security, min 2 year
trading history, positive monthly cash flows etc
• Equity – Scalable start-ups/early stage, growth
companies
Is crowdfunding an option for
your tech business?
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

10. 1. Introduction & overview of
crowdfunding
2. Is crowdfunding an option for your
business?
3. A focus on equity
crowdfunding
4. What you’ll need to do for your
best chance at success
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

11. • How does all the legal side of things work?
• Will crowdfunding deter later stage funding?
• My company is cutting edge technology –
the crowd won’t understand - what can I
do?
• Protecting my IP
• Angels or the Crowd or a mix of the two?
• Where to start
A focus on equity crowdfunding
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

12. Yes No
Technology & Health Companies
who want to raise >£50k in equity
finance
Non Technology or Health
Companies or companies who want
to raise <£50k
+ OR
Companies that offer an exciting
proposition
Companies that lack ambition
+ OR
Up to date business plan and
financial projections
Don’t have a business plan yet
+ OR
Will get fully behind promoting their
pitch
People who think they can just sit
back and the money will roll in
Who can ShareIn help?
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

13. 1. Introduction & overview of
crowdfunding
2. Is crowdfunding an option for your
business?
3. A focus on equity crowdfunding
4. What you’ll need to do for your
best chance at success
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

14. - Start gathering people/contacts who will be interested in
your pitch NOW
- Identify which type of crowdfunding suits your needs
- Prepare your pitch and test it on people (video/business
plan/strategy)
- Prepare a marketing plan with key influencers primed and
ready.
- Deliver your plan – business contacts, social media,
press contacts, friends, family, blog posts prepared,
updates prepared, press releases, photos ready.
What you’ll need to do for your
best chance at success?
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

15. • Visit UK Crowdfunding Association
(UKCFA.org.uk)
• Visit NESTA “Crowdingin.com”
Finding out more:
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

16. Questions
© ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession
Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.