To innovate: you can either use our community-panel, TheTravelExperts, or we can set-up your own, customized online community-panel. Thus you will be able not only to pick up consumer insights but also to test prototypes and co-create future products and services by the users, who might be the final consumers and/or travel agents.

1. Woof, woof,
TheTravelExperts
are totally stunning!
It would be awesome to
meet with them!
Summer 2015

2. Тhе Travel Experts.fr is a B2B «TripAdvisor» and a social
network of travel agents
 More than 2 200 travel suppliers are listed in our SupplierAdvisor or Guide des
Fournisseurs (in French).
Most of them were proposed either by the members of TheTravelExperts or by the
travel suppliers themselves. This is the first ever collaborative Travel Suppliers Guide
of the travel and tourism industry in French-speaking Europe.
 More than 500 members agents de voyages (80% are based in France for the
moment), write reviews and rate the travel suppliers following 8 professional
criteria:
• Travel agency compensation – Incentives
• Quality of offer – Competitive prices
• Efficiency of the sales department – Efficiency of the reservation center
• Communication – Training

3. Тhе Travel Experts.fr and TravelMarketing.fr: more than
14 000 visitors per month! Ranking Index Google: 3,7*
* The average Ranking Index Google for all existing websites is 5.
With a RI comprised between 3 to 4, TravelMarketing.fr ranks in top 10 results of Google searches.

4. TravelMarketing.fr is a blog for travel professionals
Video interviews with travel experts and posts every week on:
 Best practices
 Ideas for travel business
 Unique places and experiences
 Insights & Innovations
 Internet Marketing

5. TheTravelExperts provides B2B
marketing services to travel companies:
 Community marketing*: set up of collaborative
platforms of consumers and/or travel professionals
 360° Marketing action plans*, including
content management (traditional and online)
public relations
webinars
email direct marketing « push »
e-reputation
online ad display…
To receive a more detailed presentation and quotation of these services, just
mail us: info@thetravelexperts.fr.

6. Innovate thanks
to the insights and
the co-creation
power of an online
community-panel
Community
marketing:

7. You can use either our community-panel,
TheTravelExperts, or we can set-up your
own, customized online community-panel.
Thus you will be able not only to pick up
consumer insights but also to test
prototypes and co-create future products
and services by the users, who might be the
final consumers and/or travel agents.

8. Yann and Thomas,
members of a
tourist office
community-panel,
inspired a highly
engaging
advertising and
promotional
campaign.

9. Cyril, a member of an
airline community
panel, inspired
ideas for CONNEXION
with and between
travellers that
enhance
their loyalty and the
satisfaction they get
from their experience.

10. Pierre and Marie, members of a cruise
community-panel, inspired products and
services for young families.

11. Thomas, a member of
a railway
community-panel,
invented a
mechanism thanks to
which the train
remains stable and
doesn’t provoke
seasickness.

12. Céline, a member
of a hotel
community-panel,
invented a clever
interioir layout of a
hotel conciliating
zen and business
spirits.

13. François is a travel agent and member of the
community-panel B2B of a rent a car company.
He inspired a new model of relationship
between the company and the agency.

14. Anticipate needs
Develop concepts
Examine positioning
Create consumer passion
Strengthen the brand relationship
Measure effectiveness of
communication
Build a winning and enduring strategic branding:
listen to the voice of the consumer

15. The online private community-panel consists
of 300-500 members rewarded for their participaton
in the online surveys, in which they:
• Share their ideas
• Test concepts and prototypes
• Suggest names for a new product or service
• Vote to choose amongst various prototypes
• Give their opinion on the price
• Share their perceptions of proposed communication campagnes
…

16. Who are we?

17. We are marketing
experts and researchers,
inspired by the
the travel industry and
ordinary things
people do.

18. Innovative in project design
Rigorous in data collection
Reliable in delivery
Insightful in analysis
Inspirational in presenting
A few words that describe us:

19. We apply a mix of
methodologies to
follow the changing
consumer within the
context of her or his
environment and
culture
The Tool-Box

20. Contact
Albena Gadjanova
CEO of TheTravelExperts.fr
Associate Director of Arbitrage Research
+33 (0)6 72 75 80 29
albena.gadjanova@thetravelexperts.fr
http://arbitrageresearch.com
www.thetravelexperts.fr
www.linkedin.com/in/albenagadjanova