2. <meta name="keywords" content=
“Complete professional solutions
for online communication”
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A plan as precise as a Swiss watch, an that in 2009, after only three years in operation, Through our own evolution in this domain we
equilibrium as balanced as their proverbial our efforts were rewarded when we received wish to offer value to our clients and to the
neutrality, multilingual communication in the the Disney “Best Franchise Launch” Award for business medium as a whole. We would like to
spirit of their four official languages, an a PR campaign, thanks to our launch of the contribute in whatever way we can to
approach as multifaceted as a Swiss army animated movie ‘Tinker Bell’ in Romania. Romania’s virtual future. Furthermore, we
knife, and a guaranteed quality as irresistible <div image="trofeu.jpg"> never encourage anything which could
as their chocolate. negatively influence the lives of today’s and
tomorrow’s children and parents and therefore
These are both the fundamental principles and we refuse to promote products such as alcohol,
a continual source of inspiration for the tobacco, hunting goods or other products
SwissPlan.biz team, who have decided to put which adversely affect the society and
these experiences, acquired in Switzerland, environment in which we live.
into practice in Romania. There is much to do
here and we wish to contribute to the future. We select and encourage cultural and
educational products and promote the ‘voices’
Therefore, we have developed online marketing of the Romanian blogosphere through the
and PR projects for Romanian companies, ‘SuperBlog” competition, already in its third
multinationals and NGOs working within varied year, supported by ASUS, TOYOTA, real,-
fields, such as medicine, consultancy, media Hypermarket, AMD etc.
and entertainment, fashion, e-commerce, real />
estate, construction, not to mention many
others. Furthermore, we are proud of the fact
3. "Copywriting"
<meta name="keywords" content= <meta name="keywords" content=
"Marketing online"
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We always begin our promotion projects with the marketing mix, defining the online editing of texts for websites, landing pages,
communication strategy according to the objectives and resources available to the client’s presentations and online brochures, bearing
organisation. The possible solutions are numerous and allow efficient communication with the in mind the general objectives of the project
target market due to the advanced methods of monitoring and targeting available in online and everything necessary for a positive
campaigns – approaches which are unequalled by classical promotional methods. online image and maximum visibility on
search engines;
For those companies which wish to maintain an online presence that allows them to creation of advertisements and banners;
continuously attract the attention of their users or potential clients we offer services for the
online content development for company
optimisation of their position in the top search engines, namely SEO (Search Engine
blogs;
Optimisation) and SEM (Search Engine Marketing):
administration of corporate accounts on sites
correction and optimisation of the website’s such as Facebook and Twitter and
SEO ensures that a particular website is
programming parameters;
listed highly in search engines through communication with online communities thus
the use of specific optimisation methods: editing of the online text according to the created.
company or project’s specific SEO objectives />
and activity;
<meta name="keywords" content=
"PR online"
registration of the website in online directories;
affiliation with portals within that specific ///////>
domain etc.
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adaptation of the company’s sales message editing of press releases and articles,
For SEM projects we implement banner to meet the specific needs of an online advertorials and interviews that maintain the
campaigns in content websites or place environment; image of the client within the online
sponsored links on the most frequently refined targeting of the campaign through the environment;
used search engines at a global level; meticulous selection of websites, days, times media relations: thanks to our long-standing
Google and Yahoo: and areas in which the campaign will be
effected and the frequency of display; relationship with journalists, we
communicate with the press on an equal
monitoring of the promotion process and basis offering them high-quality content of
adjustment of key words based on previous
searches in the search engines and on the interest to their readers;
PPC dynamic (pay per click); organisation of events and competitions in
production of comprehensive reports outlining partnership with the press in order to
the results of the online campaign. maintain and improve maximum visibility.
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4. <meta name="keywords" content=
“HD Video Production for online use”
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If a picture is worth a thousand words, how many is a film worth? Initially the content on the Internet was made up of words. Then images started to
appear. The future, however, will doubtlessly be all about online media communication – a combination of text, images and video. So as to be
prepared for the future we have already launched a HD video production service for the online environment – an invaluable step in the evolution of
the Internet and one which takes us into a new era in the history of marketing.
Every day tens, hundreds or maybe thousands of clients visit websites, corporate premises or exposition stands. In order to maintain their attention
you can make use of the power of video imagery. In these hectic days nobody has the patience to sift through pages of solid text. So what’s the
alternative? Video clips! Would you like your client to have immediate access to the most useful information from the first moment they arrive on
site? These images not only illustrate, but inform, motivate, influence, convince, educate and entertain the public, offering a video experience which
is both useful and enjoyable. Within a few minutes, you can present your products, services and facilities to your potential clients or offer a diversity
of useful information about the domain in which you are active.
<div video="biju.flv"> There are many types of online HD video materials which can offer visitors a memorable experience:
Online video advertisements;
Video clips in which actors demonstrate
the functionality of the website from the
homepage or in other sections;
Video brochures or catalogues for the
online environment;
Online video courses;
Product and service presentations for
websites and landing pages;
Interviews and testimonial videos with
representatives or clients of the company.
All these services are formatted especially
for the online environment in terms of both
duration and attachment type, but they can
also be exported in DVD or Blu-ray form or
even as electronic business cards (stick
USBs or mini-DVDs) for company and
service presentations.
5. How can a dynamic online image be effectively communicated?
We use high performance production technology and equipment in order to offer you material of impeccable quality which is truly relevant and
efficient. Having completed the production phase we then proceed to distribute the material through the most suitable online channels to ensure
maximum results.
There are four steps through which we must pass in order to obtain the video material that you want:
<1 Planning> - development of a scenario <3 Processing> – editing and refinement of the
according to the communicative objectives of video using the latest hardware and software
the company and the subsequent organisation (Adobe) by experienced specialists in the field;
of all aspects of the production;
<2 Production> - filming either at the client’s <4 Publication> - we choose the optimal
premises or at a studio using Canon HD video format for saving and exporting the video on
equipment, sound equipment, lighting and the company’s website and on the most
backgrounds; experienced cameramen; relevant online channels (YouTube.com,
spokespersons (managers, employees, actors Vimeo.com etc.).
or PR specialists);
So, why would you need video material? The Internet is evolving rapidly and video communication is one of the most advanced methods of
communication, opening new possibilities for marketing and sales.
SwissPlan.biz prepares your business for the future through online video materials which increase the reputation of your brand (brand awareness),
the rate of feedback from potential clients and the rate of conversion of visitors to your website into clients and income.
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“How much does it cost?”
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We naturally recognise the financial constraints of the current market due to the crisis period in which we find ourselves.
As a result, we offer professionalism, quality and efficiency at a reasonable price. According to the length and type of project desired, the price can
vary between a few hundred Euros and a few thousand Euros, including the use of all the equipment and production services.
The recipe is simple: Our experts all make use of PMI (Project Management Institute) management techniques which allow us to efficiently
coordinate the time, budget and objectives of the project. Furthermore, as we wish to establish long-term working partnerships, we offer fair prices to
our clients, who wish to obtain high quality services without sacrificing enormous budgets. On the contrary, it would be too high a price to pay for
your company if you didn't find yourselves amongst the most visible companies online. The competition could already be there!
Innovative and high quality online communication, including video material, helps you to differentiate yourselves from the competition and to
increase sales.
Now is the time to communicate to your clients, your partners and the whole world what you want them to know. Help them to recognise you and to
collaborate with you more effectively!
A complete online strategy should include:
// a top-quality dynamic website,
// an efficient online promotional campaign
// and a relevant and frequent newsletter.
