3. INTRODUCTION
This report discusses the baked foods market in China mainly from the
following sections.
- Size of Baked Foods Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China baked
foods market size, industry sales revenue and domestic baked foods output in
2008 - 2010, this report presents a picture of the real development of baked
foods market in China and changes in the overall market size.
- Hot Areas of China Baked Foods Market
Based on the comparison and analysis on China's baked foods production and
import in different provinces or cities, this report points out those hot areas in
China for baked foods market deserve most attention.
- Top 10 Enterprises in China Baked Foods Industry
Based on the comparison and analysis on top 10 leading enterprises in China
baked foods industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the baked foods market in
China. Additionally, this report lists basic contact information of the top 10
leading enterprises.
- Market Share and Market Structure of China Baked Foods Market
This report analyzes the baked foods market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of baked foods product and
regional markets in China in terms of sale revenue, profitability, production
volume, number of enterprises and the value of imports... The report offers
data on the market shares of imported baked foods products, foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional
markets in China. In addition, the report figures out the structure and
4. concentration ratio of the current baked foods market in China by means of
Bain's Market Structure Classification and Index of CR4.
- Import and Export of Baked Foods Products
In this section, the report includes the main source countries / regions of
imported baked foods products for China and their market shares, the
domestic destinations of imported baked foods products in China and shares
for these destinations, major export destinations (countries or regions) for
Chinese produced baked foods products and shares of these destinations,
major origins of the exported baked foods products and their shares.
- Baked Foods Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning baked foods products generally accepted in the baked foods
industry in China, including standard names both in Chinese and English as
well as their unified code numbers.
- Major Baked Foods Importers in China
The report lists 10 major importers for baked foods products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Baked Foods Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Baked Foods Market
Report presents the current situation, the growth rate and profitability of the
baked foods industry in China.
5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.
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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE BAKED FOODS MARKET SIZE ...............................3
2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS
....................................................................................................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR BAKED FOODS PRODUCTS ACROSS
CHINA .......................................................................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF BAKED FOODS
PRODUCTS............................................................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED BAKED FOODS PRODUCTS ....................................................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21
CHAPTER 6 THE MARKET SHARE...................................................................23
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................23
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................23
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................25
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................27
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................29
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................31
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37
7.1 LUOHE LINYING QINQIN FOOD CO., LTD. ..........................................37
7.2 PEPSICO FOOD (CHINA) CO., LTD...........................................................37
7.3 ORION FOOD CO., LTD. ..............................................................................38
7.4 OISHI (CHINA) CO., LTD.............................................................................39
7.5 ANYANG JIANGFENG FOOD CO., LTD. .................................................39
7.6 LUOHE HENGDA FOOD CO., LTD. ..........................................................40
7.7 SHANGHAI CHRISTINE FOOD CO., LTD. ..............................................40
7.8 LABI XIAOXIN (FUJIAN) FOOD INDUSTRY CO., LTD. ........................41
7.9 JI'NAN DALI FOOD CO., LTD.....................................................................42
7.10 FUJIAN FUMA FOOD GROUP CO., LTD................................................42
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................45
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CHAPTER 3
HOT SPOTS FOR BAKED
FOODS PRODUCTS ACROSS
CHINA
Figure 5 Nationwide distribution map of baked foods mfg. enterprises above designated
size across China
Heilongjiang
18
Jilin
23
Inner Mongolia
17 Liaoning
Xinjian 78
Hebei Beijing
11
58
43 Tianjin
Shanxi 18
Ningxia Shandong
28 12
Qinghai 6 206
1
Gansu Henan Jiangsu
8 Shaanxi 174 Anhui 77
Tibet Shanghai
Hubei 75 86
1
Sichuan 81 Zhejiang
57 36 74
Chongqing Jiangxi
Hunan
27 Fujian
Guizhou 58
7 97
1-5 1
6-9 Yunnan Guangdong 6
17 Guangxi
160
10-29 21 10
30-69 30
70-129 70
Hainan
130+ 4 130
Shandong, Henan and Guangdong are the major production bases for baked
foods in China. From Jan. to Nov. 2010, enterprises engaged in baked foods
production above designated size in the above three areas added up to 540
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign baked foods mfg. enterprises
across China and the comparison of foreign enterprises and enterprises of other
ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 1579
of
全国 1079 1368
in term s of the num ber of num bers of foreign-funded
oreign-funded 291 315 325
enterprises in 2010 enterprises
e of ownership 1254
Private 570 18% 786
18% 19% 942rivate
oreign-funded 291 2% 315
1% 1% 325 nded
State-owned 20.58% 20 19
23% 21% 17
27%
Others 198 248 295
Private 53% 57% 60%
oreign-funded 79.42% 27% 23% 21%
State-owned 2% 1%
57% 60% 1%
53%
Others 18% 18% 19%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership State-ow ned Others
In 2010, among the 1,579 baked foods mfg. enterprises above designated size
across China, 325 are foreign enterprises, accounting for about a share of
20.58% of all. In terms of the number of enterprises, there were 10 foreign
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