When every web solutions provider out there is offering what is being referred to as a custom web design (yes, that’s what they call it these days), there is little to no room for its un-customised predecessor. Good times, eh? After all, you can now have a design that’s for your audience – a design that brings your ideas to life – in short, a design that’s virtually yours. Of course, someone else executes it for you, but that’s just about it. You are at the helm of affairs here.

1. Custom Web Design
Best Suited For a Business
with Unique Needs!

2. Call: 1300 760 363
When every web solutions provider out there is offering what is being referred to as
a custom web design (yes, that’s what they call it these days), there is little to no
room for its un-customised predecessor. Good times, eh? After all, you can now
have a design that’s for your audience – a design that brings your ideas to life – in
short, a design that’s virtually yours. Of course, someone else executes it for you,
but that’s just about it. You are at the helm of affairs here.

3. Call: 1300 760 363
 Technically, any design that’s tailored for you, regardless of the nature of
your business or say, your industry, is “custom”.
 For instance, if you offer financial services, the design for your website is
unlikely to include extraneous colours, not that these should find a place in
web design anyway, but just saying.
 if your business demographic is such that you mostly cater to people between
the ages of 70 and 80, you can’t afford to bring “happy talk” anywhere near
your website – that’s like a big turn off for them.

4. Call: 1300 760 363
 You need to get the design done for a
commercial website.
 If it’s an e-commerce site, then the same set
of icons may not necessarily suffice.
 The icon on your left, however, may do some
real good. The point is that if any of the web
solutions providers claim to excel at tailormade design, they must act like it.
 Moving on, a custom design is something
that has had different meanings over the
years.
 Earlier, it was all about demographics, the
nature of business and other such things.

5. Call: 1300 760 363
Now, you also need to keep in mind
 The device in use
 Tell a web design company that most of your
users have smartphones and chances are that
they’d come up with an even smarter (pun
intended) solution – two sites – one for the
regular audience and one for those with handheld devices.
 You know what – customisation can kill two
birds with one stone – all that needs to be done is
to tweak the design and make it a responsive one
– yes, it may call for some extra effort, but at
least that’s better than having two different
sites, which by the way, can together, burn a hole
in your pocket.

6. Call: 1300 760 363
 The attention span
 There are sites that are visited
by attentive users. Take for
example, sites that sell
products.
 They often catch the fancy.
Then there are information-rich
sites, which may not be able to
make the users look beyond the
home page.
 Thankfully, customisation can
be of great help here.
Normal Design
• Users are left on
their own.
• There’s no
reason for them
to browse
Custom
Design
• There are
navigational
tools are over
the home
page, which take
them to different
sections of the
site

7. Call: 1300 760 363
 The relevance of anything and
everything
 What does a typical home page look like? Try and imagine or even better, check
one online.
 1 or 2 paragraphs that tell you what the site is all about, a couple of images and a
box that’s full of “deals and offers” – that pretty much sums it up, right?
 Now let’s say, you visit a site that sells some celebrated artist’s paintings. Are a
few images still good enough?
 Frankly, site seller can do without the content part here – yes, a line or two can do
no harm and may go well with the audience, but in this case, every image is worth
(more than) a thousand words. And there can always been an “About Me” section
where they can talk of the painter.

8. Call: 1300 760 363
 The rules you want to break
 Let’s start with the 10 second one. What if your
audience is unlikely to spare even 5 full
seconds, leave alone 10? If that’s the case, you
need a tailor-made web design that gives your
audience a reason to start browsing right at the
very moment they visit your site.
 Similarly, as per the rulebook, you should try and
stay away from mile-long pages.
 Truth be told,
 Simply put, you may need to break a rule or two
and if it wasn’t for customisation, doing so might
have been next to impossible.

9. Call: 1300 760 363
 The purpose of the design
Time for a brain teaser
What does a site do? Or why do you need one?
Think, think. Okay, it helps you
 establish an identity online
or sell/promote products and
services
or do both
You need to tell the web solutions provider whether you are looking for a
marketing platform or are just happy being online – only then you can get an
effective design. But that may not be enough – just telling them that is – if they are
not into custom web design, just forget it.

10. Call: 1300 760 363
 The focus area
 First things first; it may be hard to believe but
there’s more to a design than content and images.
 For instance, it may be of paramount importance
for you to get connected to your audience
“socially”, not that it is not for others, but you get
the drift, right? Likewise, for someone else, it
may be all about getting the audience involved.
 In any such situation, their focus is likely to be on
the contact forms and they might want these to be
as secure as possible so that they can keep the
spam to a minimum.
 That being said, the design has to be in sync with
whatever is being focused on.

11. Call: 1300 760 363
• There are some that make an even bigger mistake; they provide you with what
you ask for, meeting your exact needs, but in the process forget that there are
some things that are always important, customisation or no customisation.
• Say, if you are not able to update the site later on, what would you do with a
custom design – it may not be of any use to you.
• And yes, if they let quality take a backseat, the design may do more harm than
good, even if you have a tailor-made one.
• But all’s not lost and there’s hope. That’s because there are companies which
undertake customisation the way it should be carried out, meeting all or most
of the criteria we have discussed and without letting quality go for a toss.
• Finding one of them is what you should focus on.

12. For Get in Touch
Website URL: http://webcircle.com.au/
Contact: 1300 760 363
Email- ID: sales@ webcircle.com.au
Facebook: https://www.facebook.com/webcircle
Twitter: https://twitter.com/webcircle
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