1.
Alejandro
Acuña
Ríos
Address:
Privada
del
Romance
S/N
Green
22
TB
803,
Colonia
Bosque
Real,
México,
D.F.
Mobile
phone
number:
044
55
5403
3089
Email:
alex.acuna@gmail.com
General
Information
Date
of
birth:
October
25th,
1971.
Marital
status:
Married,
2
children
(9
and
7
years
old).
Hobbies:
Golf,
movies,
and
food.
With
more
than
twenty
years
of
experience,
graduated
from
the
Universidad
Nuevo
Mundo
in
Mexico
City;
with
a
bachelor's
degree
in
Industrial
Design
and
a
specialization
in
Graphic
Production,
Color
Management
and
Marketing,
along
with
complementary
studies
in
Florence,
Italy,
in
Advertising
Graphics,
and
a
certification
in
Marketing
provided
by
the
Universidad
Iberoamericana.
Entrepreneur
with
a
strategic
thinking
centered
in
results,
leading
production
groups
for
more
than
ten
years
with
an
excellent
under
pressure
performance.
Good
food
lover,
film
enthusiast,
and
a
passionate
parent.
Working
experience
March
2012-­‐Currently
Craft
Worldwide
A
McCann
Worldwide
division
Manging
Director
Responsible
of
the
complete
graphic
production
(graphic
design,
photographic
production,
illustration,
CGI,
printing,
and
digital
studio)
and
graphic
design
and
BTL
leader
for
the
agency.
Agency's
billing
(USD
$1.000,000.00,
annual).
Regional
coordinator
for
Sanofi
–
Print
Production
Implemantation
Lead
for
Microsoft
Mexico
Goals
accomplished:
A.
Launching
of
the
division
(March
2012),
B.
Reducing
the
division's
headcount
by
15%.

2. C.
Implementation
of
production
processes,
achieving
a
productivity
increase
for
the
area,
securing
a
95%
success
rate
in
deliveries
and
mistake
free
production.
D.
Implementation
of
a
sales
strategy
for
the
division
growth,
gaining
two
service
contracts
(2012):
1.
MetLife
contract
to
produce
the
whole
BTL
demand.
2.
MasterCard
contract
for
the
creative
production
(TV,
radio,
and
press)
of
ticket
presales
for
music
concerts.
E.
(2013)
Developing
the
complete
creative,
digital
and
graphic
production,
out
of
a
master
graphic,
achieving
around
25%
annual
saving
in
the
advertisement
investment
for
Sanofi
Aventis
México
(2013).
Direct
Clients:
MetLife,
Sanofi
Aventis,
MasterCard,
L’Oreal,
Bimbo,
General
Motors,
Nestlé,
American
Airlines,
Coronado.
February
2003-­‐March
2012
Gibus,
S.
de
R.L.
de
C.V.
Graphic
design
study,
prepress
and
digital
solutions.
Founding
Partner/General
Director
In-­‐house
provider
for
McCann
Worldgroup,
design
production
for
television
series
El
Equipo
(Televisa-­‐El
Mall),
México's
Next
Top
Model
(Sony-­‐El
Mall),
and
Infames
(Cadena
Tres-­‐Argos
Communication).
Goals
accomplished:
A.
Closing
a
deal
for
a
5
year
inplant
in
the
graphic
production
inside
an
advertising
agency,
with
a
USD
$2,500,000
value.
B.
During
our
first
year
of
contract,
obtaining
the
exclusiveness
of
the
agency,
eliminating
any
competition.
C.
Implementation
of
an
efficient
workflow,
reaching
a
broad
productivity
inside
the
agency
by
reducing
the
delivering
times
in
more
than
40%.
D.
Launching
and
redesign
of
the
corporate
image
for
Grupo
Emyco
(2008).
E.
Closing
3
deals
with
different
production
studios
for
the
design
elaboration
inside
a
TV
series.
F.
Obtaining
the
digital
prepress
for
art
books
printed
in
China
or
Asia,
producing
more
than
50
titles.
Clients:
AM
Editor,
various
architecture
studios,
(C'Cubica,
Central
de
Arquitectura,
Arte
Visual
Alto
Volumen,
Dimensión
Inmobiliaria),
Submar,
A
Bunch
of
Monkeys,
Kimberly
Clark
de
México,
Aquanima,
Emyco,
Maan
Uj,
Lebrija
Rubio,
Argos
Comunicación,
y
El
Mall.
June
2001-­‐February
2008
Blick
Lomas
Operation
Manager/General
Manager

3.
In-­‐house
provider
for
the
McCann
Worlgroup
México
advertising
agency.
Eight
year
experience
in
production,
digital
prepress
area;
responsible
of
the
quality
that
is
required
for
the
production
of
materials
in
an
advertising
agency.
Responsible
of
the
complete
business
operation.
Delivering
of
electronic
files
meant
to
be
reproduced
in
any
press
media.
Goals
accomplished:
A.
Annual
$18,000,000
billing,
with
a
sustained
growth
of
10%
during
those
8
years.
B.
Launching
the
color
area
for
digitalization,
with
color
retouches.
C.
Implementation
of
color
management
inside
production.
August
1998-­‐June
2001
Punto
Final
Production
Manager
March
1997-­‐August
1998
Traffic
Manager
Direct
connection
with
the
client
to
receive
briefs
and
materials.
Implementation
of
a
more
efficient
quotation
and
billing
system.
Creating
a
database
for
following
up
in
progress
and
finished
assignments.
January
1995-­‐June
1996
Canon
Creatividad
Businnes
Partner
Goals
achieved:
A.
Contract
with
Telmex
for
the
serigraphy
printing
of
all
of
their
telephone
booths
in
the
country.
B.
Elaborating
a
bimonthly
magazine
for
CONACYT.
C.
Implementation
of
a
production
line
for
printing
in
aluminum
serigraphy,
achieving
a
monthly
production
of
300
three-­‐ink
panels.
Education
and
Courses
-­‐Marketing
Seminar
for
no
marketers
(2010)
-­‐Color
management:
Color
Theory
II
and
Color
Profiles,
(2004)
-­‐Color
Management:
Color
Theory
and
Color
Profiles
(2002)
-­‐Universidad
Iberoamericana.
Marketing
Certification
(2000)
-­‐Arte
Soto
un
Tetto.
Advertising
Graphic
Certification.
Florencia,
Italia
(1996)
-­‐Universidad
del
Nuevo
Mundo.
Industrial
Design
Bachelor
Degree
(1989-­‐1994)
Languages

4.
-­‐English,
advance
level
-­‐Portuguese,
intermediate
level
-­‐Italian,
basic
level
Skills
-­‐Ability
to
detect
opportunity
areas
and
to
create
solutions
-­‐Negotiation
skills
and
good
communication
strategies
-­‐Well
adapted
and
good
performance
under
pressure
-­‐Strategic
thinking
-­‐Result
approached
-­‐Team
work
-­‐Leadership
-­‐Easy
adaption
to
change
-­‐Knowledge
in
Forecast,
Sales
Pipeline,
Back
Order,
and
Backlog