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Alert.MD
Everyday, thousands of patients arrive at Emergency Room facilities all
across the U.S. without any form of personal identification …other than
that which might reside on their smartphone.

One of the first things a medical professional will do is attempt to
identify you and contact family members. If your smartphone is
“locked,” there is no way for your first responders to identify you, make
family contact, or learn anything about your health history. Information
as basic as whether or not you are allergic to penicillin or have a
pacemaker is impossible for them to ascertain.


In an emergency, Alert.MD allows medical professionals to
   have access to your contacts and medical information
         directly from your locked mobile device.
Did You Know?
It takes an average of 6 hours to notify next of kin that
their family member is in the hospital. (IOM,2011)



There are between 50-100k deaths due to medical errors
per year (Society of Actuaries, 2000)



Medication errors cost insurers and health care providers in the
nation up to $77 billion each year. (IOM, 2006)
Step One:            The Solution
Sign up for free via our website or
application. Input your emergency                Step Three:
contacts and medical information such     In the event of an emergency an
as allergies medication, medical          approved medical provider will
conditions, and insurance.                enter that number into our
          Step Two:                       website and have access to your
 Alert.MD then provides you with          emergency contacts and medical
 a unique ID number that you              information instantly.
 place on your screensaver of
 your mobile device.
Applications Screenshots
Provider Web View of a Member Profile
Our Customer




          Patients                      Medical Professionals                                  Payers
Our primary target market is       Medical providers need to increase               Ultimately the biggest financial
any person with a smart phone      productivity, reduce costs and better engage     beneficiary of Alert.MD will be
in the U.S., or an estimated 137   patients in 2013 and beyond. Alert.MD            the payers, because Alert.MD
million people in 2013. We are     provides a convenient, easy to use life saving   lowers the total cost of health
all patients and any person with   platform that providers will want to use to      care. Alert.MD eliminates
a Smartphone is a prospective      reduce frustrations and streamline their         waste and inefficiency, reduces
subscriber.                        trauma response.                                 medical mistakes and errors,
                                                                                    and promotes wellness and
                                                                                    the timely sharing of patient
                                                                                    health information.
The Market Size
Top Down Stats

• Mobile Healthcare and medical App
  downloads will reach 44 million in 2012,
  Rising to 142 Million in 2016
  (Juniper 2012)
• 84% of doctors use tablets – 74% iPad,
  10% other (MobiHealthNews, April 2012)
• The number of hospitals using health
  information technology has more than
  doubled in the last two years (HHS, 2012)
• McKinsey projects opportunities in global
  mHealth to be $60 billion
How We Make Money
Direct Sales                            Collaboration
                 Hospitals
                 Physicians Practices

Subscriptions    Ambulance Companies
                 Fire Departments              Insurance
                 Paramedics
                 EHR vendors                  Companies
Health Information
Exchange                                      Nonprofit
                                            Organization
Data Analytics
                                            Clinical Trials
What Have We Accomplished?

             • We have a working web site with database backend.
             • We have released our first mobile app for the iPhone
Milestones   • Currently patent pending in the U.S.
 Reached     • Featured in a recent article published by Smart Phone Health
               Care titled “Five Essential Apps for Medical Emergencies”




  Up and     • Near Field Communication
 Coming      • EMR Integration
             • Patient Engagement Features
 Features
The Alert.MD Team

 Crystal Ice      Dale Taylor M.D.   Steven Spencer     Turner Dean      Jeffrey Ice




Chief Executive      Chief Medical   Chief Technology   VP of Business   Technology
    Officer             Officer           Officer       Development &      Advisor
                                                           Strategy
Contact Info
 Crystal Ice, CEO
Crystal@alert.md
 www.alert.md

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Alert.MD

  • 2. Everyday, thousands of patients arrive at Emergency Room facilities all across the U.S. without any form of personal identification …other than that which might reside on their smartphone. One of the first things a medical professional will do is attempt to identify you and contact family members. If your smartphone is “locked,” there is no way for your first responders to identify you, make family contact, or learn anything about your health history. Information as basic as whether or not you are allergic to penicillin or have a pacemaker is impossible for them to ascertain. In an emergency, Alert.MD allows medical professionals to have access to your contacts and medical information directly from your locked mobile device.
  • 3. Did You Know? It takes an average of 6 hours to notify next of kin that their family member is in the hospital. (IOM,2011) There are between 50-100k deaths due to medical errors per year (Society of Actuaries, 2000) Medication errors cost insurers and health care providers in the nation up to $77 billion each year. (IOM, 2006)
  • 4. Step One: The Solution Sign up for free via our website or application. Input your emergency Step Three: contacts and medical information such In the event of an emergency an as allergies medication, medical approved medical provider will conditions, and insurance. enter that number into our Step Two: website and have access to your Alert.MD then provides you with emergency contacts and medical a unique ID number that you information instantly. place on your screensaver of your mobile device.
  • 6. Provider Web View of a Member Profile
  • 7. Our Customer Patients Medical Professionals Payers Our primary target market is Medical providers need to increase Ultimately the biggest financial any person with a smart phone productivity, reduce costs and better engage beneficiary of Alert.MD will be in the U.S., or an estimated 137 patients in 2013 and beyond. Alert.MD the payers, because Alert.MD million people in 2013. We are provides a convenient, easy to use life saving lowers the total cost of health all patients and any person with platform that providers will want to use to care. Alert.MD eliminates a Smartphone is a prospective reduce frustrations and streamline their waste and inefficiency, reduces subscriber. trauma response. medical mistakes and errors, and promotes wellness and the timely sharing of patient health information.
  • 8. The Market Size Top Down Stats • Mobile Healthcare and medical App downloads will reach 44 million in 2012, Rising to 142 Million in 2016 (Juniper 2012) • 84% of doctors use tablets – 74% iPad, 10% other (MobiHealthNews, April 2012) • The number of hospitals using health information technology has more than doubled in the last two years (HHS, 2012) • McKinsey projects opportunities in global mHealth to be $60 billion
  • 9. How We Make Money Direct Sales Collaboration Hospitals Physicians Practices Subscriptions Ambulance Companies Fire Departments Insurance Paramedics EHR vendors Companies Health Information Exchange Nonprofit Organization Data Analytics Clinical Trials
  • 10. What Have We Accomplished? • We have a working web site with database backend. • We have released our first mobile app for the iPhone Milestones • Currently patent pending in the U.S. Reached • Featured in a recent article published by Smart Phone Health Care titled “Five Essential Apps for Medical Emergencies” Up and • Near Field Communication Coming • EMR Integration • Patient Engagement Features Features
  • 11. The Alert.MD Team Crystal Ice Dale Taylor M.D. Steven Spencer Turner Dean Jeffrey Ice Chief Executive Chief Medical Chief Technology VP of Business Technology Officer Officer Officer Development & Advisor Strategy
  • 12. Contact Info Crystal Ice, CEO Crystal@alert.md www.alert.md