1. Engagement Marketing Solutions SURVEY
SHARE-TO-SOCIAL
SILVERPOP ENGAGE SHARE-TO-SOCIAL
Tap into the power of social marketing
Now you can:
• Discover untapped markets • Increase the reach of your message
• Grow your audience • Identify your most influential customers
S hare-to-Social is a groundbreaking feature of the Silverpop Engage platform that brings each
of these goals into reach, making it the first marketing technology provider to incorporate the
ability to easily share email marketing messages on social networking sites and pull detailed
reports on the results. Silverpop allows you to easily tap into the power of social networks such
as Facebook, MySpace, LinkedIn, Digg and Twitter, unlocking a whole new range of possibilities for
Engagement Marketing Solutions
viral marketing that can make your marketing message more effective than ever before.
Make it easy for customers to share your offers with friends in their social networks
Every marketer dreams of creating a strong viral campaign—one that facilitates and encourages people to pass along ideas and
offers to their friends. Yet few are successful. But today, social networks and the relationships they foster represent a greater
potential for sharing information than any other digital marketing channel. Including email. But combine the targeting and metrics
of email with the reach of social networks, and you’ve entered a whole new world of possibilities.
The new Share-to-Social feature in Silverpop Engage does just that—it combines the best of both worlds. Now you can quickly turn your
email communications into socially enabled viral messages. Using links contained within your email message, customers can quickly
share your message to one or more social networks, adding their comments, including images from your message, and more.
It’s point-and-click easy!
Just select the network you want to allow customers to share your message to, and the link automatically appears in your email.
When customers click on the link, your message is posted to their profile pages.
www.silverpop.com 1-866-SILVPOP (745-8767) © 2010 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc.

2. Engagement Marketing Solutions SHARE-TO-SOCIAL
Just think of the possibilities! When your
customers post your message on their favorite
social network sites, everyone connected to them
receives a notification. Their friends can then
view the message and click on links in it to land
on your Web site where they can opt in to receive
your communications directly. They can also post
a comment about the message and share it with
others in their own networks. And that’s a lot of
people! Research has found that social network
users are, on average, connected to between
150 and 200 friends.1
You can even track the viral activity
of your messages
The enhanced reporting capabilities ofSolutions Engage enable you to identify which of your messages have gone viral, allowing
Engagement Marketing
Silverpop
you to track message activity at a granular level and target future communications based on that information. You’ll be able to
see how many times a message has been shared on social networks, viewed and clicked.
Identify your most valuable brand influencers
One of the most powerful benefits of the Share-to-Social feature is its ability to pinpoint which customers share your message
on their social networks and cause it to go viral. You’ll be able to quickly build segments targeting customers who post your
message or who generate the most opens or clicks from their shared items. For the first time, you’ll be able to understand which
recipients are your most influential and ardent evangelists. You’ll be able to engage those individuals with specific offers and
content that reward them for their efforts or encourage them to share new content in the future.
Share-to-Social helps you grow your audience
By always including an opt-in link in your messages, you allow social network users who view your offers on friends’ pages to
sign up for future communications from you, providing them with direct access to your content while expanding your subscriber
base. Ultimately, you’ll energize your existing marketing program, turning it into a powerful acquisition tool capable of increasing
your audience and filling your database with highly qualified customers who share the same interests as your most engaged
customers.
The power of social networking is indisputable. Facebook alone comprises more than 60 million active users. It’s time you tapped
into the power of social marketing, and with Share-to-Social, you’ll be well on your way.
Best of all, you can start today—using your current campaigns, lists and creative.
For more information on Silverpop Engage, including on-demand training and other documentation, please contact your
Relationship Manager or Silverpop Support.
1. “The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites,” by Ellison, Steinfield and
Lampe: Department of Telecommunication, Information Studies, and Media Michigan State University; 2007 Journal of Computer-Mediated
Communication
To find out more about Silverpop’s Engage solution and how it can benefit your company, please contact us toll-free
at 1-866/SILVPOP (745-8767) or email us at info@silverpop.com.
Visit us at www.silverpop.com
www.silverpop.com 1-866-SILVPOP (745-8767) © 2010 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc.