12. LIST OF RECOMENDATIONS Website Changes to Blog SEO Display Ads Social Media Public Relations Mobile Marketing
13. Website? We will NOT be using a website to make the business more viable. Set-up Costs Maintenance time Google Bloggers allows ease of use to update and maintain Blog
14. Does the blog need any changes? Continued bi-weekly posts More incentive to viewers to leave comments Entertaining topics in future posts
15. SEO – Improving search rankings Google AdWords -Keywords Survivor, Sole Survivor, Season 1-22...etc -Negative Keywords Cancer, Holaucast, Accident
16. Display Ads We have various Display Ads which can be seen in the Duo-Tang We hope to see it featured on: Cbs.com Survivor.com Redemptionisland.survivor.com Survivor-Blog.com Youtube.com Facebook.com Reality TV forum
17. Social Media Facebook Twitter Myspace Using social media tools such as these can be very beneficial to establish two-way contact between the customer and the business.
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20. Rationale The recommendations were each chosen due to: Wide Reach Ease of both set-up and use Cheap or free set-up costs Professional Apperance Erelevant Elements Affiliate Marketing Website PPC
