First presented at PricewaterhouseCoopers (PwC) in Eindhoven, NL on March 15, 2011

1. Global Brands and Social Media: From Broadcast to Narrowcast First presented at: PricewaterhouseCoopers (PwC) Eindhoven, NL March 15, 2011

2. Global Brands and Social Media Alex Strieder Founder & MD at Amsterdam Systems B.V. “Linking offline shopping to online social media”

3. Global Brands and Social Media Technology evolves to cater to basic, existing needs. e.g. Transport, Communications

4. Global Brands and Social Media

5. Global Brands and Social Media ‘Social media are just another trend that will come and go!’

6. Global Brands and Social Media Just like books, color-TV, and telephones…

7. Global Brands and Social Media 74% of all Internet users visit social networking sites Wave 5 – The Socialization of Brands (Universal McCann, 2010: http://www.umww.com/global/knowledge/view?id=128)

8. Global Brands and Social Media 47% of users join online brand communities Wave 5 – The Socialization of Brands (Universal McCann, 2010: http://www.umww.com/global/knowledge/view?id=128)

9. Global Brands and Social Media 1.500.000.000 daily visits to social networks (≈18% - 23% of global population) Wave 5 – The Socialization of Brands (Universal McCann, 2010: http://www.umww.com/global/knowledge/view?id=128)

10. Global Brands and Social Media Internet Penetration Rates Wave 5 – The Socialization of Brands (Universal McCann, 2010: http://www.umww.com/global/knowledge/view?id=128)

11. Global Brands and Social Media 100% effective reach in affluent, well-educated, Western markets

12. Global Brands and Social Media „The world is small…“ The World is Flat (Friedman, T.L., 2005 Picador / Farrar, Straus and Giroux, New York)

13. Global Brands and Social Media „The world is small. But increasingly, it is also flat.“ The World is Flat (Friedman, T.L., 2005 Picador / Farrar, Straus and Giroux, New York)

14. Global Brands and Social Media From Broadcast to Narrowcast - E-Mail - Social Media - Stone Plates - Radio - Printing Press - Web - ………………… - Television - Newspapers - Cable TV - Search

15. Global Brands and Social Media From Broadcast to Narrowcast

16. Global Brands and Social Media From Broadcast to Narrowcast

17. Global Brands and Social Media

18. Global Brands and Social Media The Media have changed Embrace the Dialogue & Listen Offer Persistent Value & Relevance Be Authentic and Engaging

19. Global Brands and Social Media

20. Global Brands and Social Media From Broadcast to Narrowcast

21. Global Brands and Social Media

22. Global Brands and Social Media

23. Global Brands and Social Media

24. Global Brands and Social Media

25. Global Brands and Social Media www.surprise.klm.com

26. Global Brands and Social Media

27. Global Brands and Social Media Social Media are the Mainstream (Social) Media are a Long-Term Trend Digital Literacy is the New Literacy

28. Global Brands and Social Media Friedman, 2005 Picador / Farrar, Straus and Giroux, New York Shirky, 2008 The Penguin Press, New York

29. Global Brands and Social Media Alex@amsterdamsystems.com

30. Global Brands and Social Media: From Broadcast to Narrowcast First presented at: PricewaterhouseCoopers (PwC) Eindhoven, NL March 15, 2011