This is my own interpretation of iOS Tech Talk World Tour 2011. This document is an draft.

1. iOS 5 Tech Talk World Tour 2011
Rome
1. iOS 5 Tech Talk Kickoff
• State of the art application
• Take advantage of the new technologies
• Applications that change the industry
• Post PC era:
• air play
• iCloud
• Cool applications:
• enjoying
• personality
• disruptive apps (innovation that help to create new market and value network)
• have impact
• change things
• start trends
• entertain better
• teach better
• re-imagine
• re-think
• inspire
• Localize
• Stay hungry:
• Push for excellence
• Stop holding back. Move things forward
• Work hard. Be creative. Exceed expectations.
• Don't settle for the status quo.
• Write the next generation of your app on iOS 5.
Alexandru Terente
iOS Developer @ Toolani G.m.b
alexandru.terente@toolani.com

2. 1. iOS 5 Tech Talk Kickoff
Example applications:
• Dejay for iPhone
• Asphalt 5
• Where's My Water
• Jeppesen Aviation iPad
• Bobo Explores Light
• Golf range finder
• The early edition 2 iPad:
• core text
• core animation
• attention to details
2. iPhone and iPad User Interface Design
• Tell a great story
• What app do?
• Who are the users?
• Where they will use it?
• How the app will feel?
• Look beautiful!
• Define style of your application:
• What components does it have?
• What is the type of the app?
Entertainment Utility
• Utility apps:
• useful
• enable to do something
• new technologies
• efficiency
• In and Out of the app as fast as possible
Alexandru Terente
iOS Developer @ Toolani G.m.b
alexandru.terente@toolani.com

3. • Reliable
• Fun UI
• Photos and Videos:
• fill the screen
• allow portrait and landscape
• pinch and zoom
• hide controls on top of the screen
• hide iOS status bar
• Reduce visual noise!
• Large data sets:
• readability
• focus on a single line
• remove zig zag effect
• minimum font size 13px
• make navigation easy and intuitive
• line every thing up
• make great visual design
• pay attention to each element
• beautiful on small data
• consistent with typography
• design UI for each device
• Define app style
• Focus on touch experience
• Use gestures:
• allow direct manipulation
• finger tracking
• visual indicators
• use page controls
• Use non integrals rows in table (cut last row)
Alexandru Terente
iOS Developer @ Toolani G.m.b
alexandru.terente@toolani.com

4. 2. iPhone and iPad User Interface Design
• Don't hide functionality
• UI Touch centric
• Make fun experience for user
• Put accent on stars
• Engage users
• Use animations:
• to smooth transition
• make the app feel fast
• load immediately the present progress indicators
• be creative
• focus on animations not on alerts
• Focus:
• on the right thing
• determining what is essential
• response from the users
• Quality:
• look nice then add new features (firs impression counts)
• polish all look and feelings from lunch then add new features
• Prototype and Iterate:
• use easy tools (Keynote)
• test UI on real device
• use photo stream to load images on device
• Great app Icon design:
• must be recognizable
• must be recognizable in folders
Alexandru Terente
iOS Developer @ Toolani G.m.b
alexandru.terente@toolani.com

5. • Always ask if it is Apple quality?
• polish till feels like Apple product
• Tell a great story!
Example applications:
• Björk
• Zen Bound 2
• Our Choice
• StockTouch
Alexandru Terente
iOS Developer @ Toolani G.m.b
alexandru.terente@toolani.com