Evaluation Question 2 Music Magazine

1. Q2: How does your media product
represent particular social groups?

2. • The image on the front cover has to attract the
target audience by letting them draw a
connection between the artist and themselves.
• This means the musician framed has to appear
as someone the reader can identify with.
Therefore the age has to be based on the main
age group of the readership as much as the style
and outer appearance.
• The presented personality has to be attractive
rather than repellent which excludes threatening
and unpleasant contents.

3. Direct eye contact with
the audience
 open/nothing to hide
Confident facial
expression  knows
what she wants
Basic make up, no
highlights around the
eyes or cheeks
 friendly/natural
Long dark hair
 feminine appearance
Wearing a dress
 elegance
The pose on the knees
 fit/flirty
Red Lipstick
 danger
Messy hair style
 wild/rebellious
Black colour of the
dress  mischief
Red electric guitar
 bold/insurgent

4. The artist on the front cover represents a typical role
model for the target audience who are mainly girls aged
between 15 and 25. They are looking for their own
individual way of presenting themselves like the musician
is doing it.
She manages to break out of the stereotypical female
appearance: being weak, helpless and hopeless. Instead
she comes along as a confident and wild woman who
knows what she wants. Still her looks do not suffer from
this but are emphasised by her attitude.
Representing the change from being an insecure girl to
becoming a strong and handsome woman who stands up
for herself this artist encourages the target audience and
seems appealing to them.