AgileDays 2015, Moscow

1. Impact Mapping
in practice
Alexander Byndyu
http://byndyusoft.com

2. 2
About me
1. CEO at ByndyuSoft http://byndyusoft.com
2. IT consultant
3. Blog http://blog.byndyu.ru
4. Teach in 2 universities
5. Organize .NET conference http://dotnetconf.ru
6. Moderate Google group
https://groups.google.com/forum/?hl=ru&fromgroups#!forum/dotnetconf

3. 3
My company
Outstaffing/Product-sourcing
Long complicated projects
Agile & Lean

4. 4
In the iteration rhythm we can
lose strategic prospects

5. 5
Too global plans are far from
reality:
1. Expensive
2. Changeable
3. Hard to share with a team

6. 6
Problems with project objectives
Described in documents too general
Described due to SMART but a team are not into it
Objectives are not figured out
Nobody asks about project goals

7. 7
Why do we do it?
The next project…
The next feature list…

8. 8
http://www.impactmapping.org

9. 9
Impact Mapping
Why?
It is a key element of the map which answers the
questions: Why are we doing it? What is the purpose? This
element contains business objectives.
Who?
On the first branch we provide answers to questions: Who
can help us to gain results? Who can be an obstacle? Who
are users of our product? Here are all stakeholders and
other interested parties which can affect business goals.
How?
On the second branch we describe impacts on
stakeholders that we should do in order to achieve the
objectives. We are looking for answers: How will they help?
How to reduce their negative influence?
What?
The third branch includes a task list. The typical questions
on this level: What must be done to create a necessary
impact?

10. 10
Impact Mapping
Why?
Who?
How?
What?
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11. 11
Why?
Why do we do it?
What are our objectives?
Increase a Client
Satisfaction in 2 times
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12. 12
Tips&Tricks
John just said ‘Hello’ to Mary and
Mary got married to him and had 3
kids in her thoughts.

13. 13
Tips&Tricks
Minimize the influence of the only
person

14. 14
Tips&Tricks
Just facilitate a process!
Don’t try to change a client mind

15. 15
Tips&Tricks
Even if goals are hard to measure
try to set criteria to achieve them

16. 16
Tips&Tricks
Project objective setting is an
iterational process

17. 17
Tips&Tricks
Don’t make up artificial objectives

18. 18
Who?
Who can make a needed impact?
Who can detain a goal achievement?
Who are product consumers?
Increase a Client
Satisfaction in 2 times
Marketing
Department
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Forum
Moderator
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19. 19
How?
Increase a Client Satisfaction
in 2 times
Marketing
Department
Attract more
customers
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Buy in one click …
Forum Moderator
One minute
response
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Rebuild FAQ …
Business Ideas and Assumptions
How to help actors to make impacts on
objectives?

20. 20
What?
Increase a Client Satisfaction
in 2 times
Marketing
Department
Attract more
customers
…
…
Buy in one click …
Forum Moderator
One minute
response
…
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Rebuild FAQ …
A list of tasks and features

21. 21
Impact Map is a good
pet feature filter

22. 22
Prioritization
Increase a Client Satisfaction
in 2 times
Marketing
Department
Attract more
customers
…
…
Buy in one click …
Forum Moderator
One minute
response
…
…
Rebuild FAQ …

23. 23
The shortest way
to the topmost goal
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24. 24
Stakeholders fighting
Stakeholders are getting together for the first time
Each stakeholder shares common goals but wants to achieve his own
Everybody knows ideas of the others without deep understanding
Impact Mapping is a field to find compromises and deep dive into common
ideas

25. 25
Kanban board modernization
What column is the last
on your Kanban board?

26. 26
Impact Map
other practices

27. 27
Impact Mapping Story Mapping Kanban-доска

28. 28
Master class
Prepare a whiteboard, stickers and markers
Choose Product Owner
Start Impact Mapping:
Find project goals
Come up with how to measure the goals
Create a map of impacts
Depict your first ideas
Find alternatives
Prioritization

29. 29
Thanks!
I would be happy to answer your
questions:
https://medium.com/@alexander.byndyu
alexanderbyndyu
alexander.byndyu@gmail.com