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Online Marketing, Social
Media and Payment Strategies
for Restaurants



Pivotal Payments Webinar
          Series


                www.PivotalPayments.com
Who We Are


Alexander Galasso – Social Media Manager,
Pivotal Payments
http://ca.linkedin.com/in/alexandergalasso

Louis Georgakakis – eMarketing Manager,
Pivotal Payments
http://ca.linkedin.com/in/lgeorgakakis




                                www.PivotalPayments.com
Agenda

•   Online Marketing Strategies for Restaurants
     1.   Social Media
     2.   Blogging
     3.   Local Directories
     4.   Google Adwords
     5.   Search Engine Optimization
•   Payment Solution Strategies
     •    Pay-at-the-Table
     •    Wireless Terminals
     •    Mobile Payments
     •    Online Payments
•   Conclusion and Q&A




                                              www.PivotalPayments.com
Social Media


•   Follow people in your area

•   Share local news

•   Share promotions and deals

•   Engage with customers outside of the
    restaurant




                                 www.PivotalPayments.com
Example: Social Media




       www.PivotalPayments.com
Blogging



•   Blog about your restaurants dishes

•   Restaurant business

•   Restaurant industry

•   Events near your area of operation




                                www.PivotalPayments.com
Blogging




       www.PivotalPayments.com
SEO: Local Directories




       www.PivotalPayments.com
        www.PivotalPayments.com
Google Adwords & Your
          Website

•   What is Google Adwords

•   Conduct proper keyword research

•   Target LOCAL search keywords

•   Pay what you want and only when people
    click

•   Protect your brand




                              www.PivotalPayments.com
SEO: Keyword
             Research




Source: http://ow.ly/9BIme

                             www.PivotalPayments.com
                              www.PivotalPayments.com
SEO & Your Website



•   Website Page Titles
•   On page content




                          www.PivotalPayments.com
                           www.PivotalPayments.com
SEO: Page Titles




       www.PivotalPayments.com
        www.PivotalPayments.com
SEO: On Page Content




      www.PivotalPayments.com
       www.PivotalPayments.com
Next Up…


Resources:
• SEOmoz.org
• Google.com/Adwords




  Let’s welcome Louis who will be discussing
  payment strategies for your restaurant!




                             www.PivotalPayments.com
                              www.PivotalPayments.com
Payment Processing
          Strategies

TOPICS

•Online Payments

•Pay-at-the-Table Solutions:

    i.    Wireless GSM/GPRS Terminals
    ii.   Wireless Bluetooth Terminals

•Mobile Phone/Tablet Payments




                               www.PivotalPayments.com
Online Payments




                    25%
                 of US restaurants
                accept online orders.




    SOURCE: Cornell University School of Hotel Administration




            www.PivotalPayments.com
Online Payments


TOP 4 BENEFITS OF ONLINE ORDERS

•Frees up Staff and Saves Labour Costs

•Increases Order Frequency

•Adds Customer Convenience

•Adds Control and Customization




                             www.PivotalPayments.com
Wireless Payments




        www.PivotalPayments.com
Pay-at-the-Table

TOP 5 BENEFITS OF PAY-AT-THE-TABLE

•Increases Table Turns

•Frees up Staff

•Improve Customer Experience

•Eliminates Lack of Trust

•Improves Security




                            www.PivotalPayments.com
Wireless Bluetooth

TOP 3 BENEFITS OF BLUETOOTH TERMINALS

•Save on Cellular Data Fees

•No Downtime due to Phone Network Outages

•Connect up to 7 Terminals to 1 Base Station

LIMITATION OF BLUETOOTH

•Not for Use on the Road (Requires IP Base Station)




                              www.PivotalPayments.com
Mobile Payments




 1 in 3
smartphone owners
purchased food with
their mobile device.
Source: comScore




                    www.PivotalPayments.com
Mobile Payments

TOP 5 BENEFITS OF MOBILE PAYMENTS

•Inexpensive Hardware: Card Swiper Attachment

•Highly Secure: End-to-End Encryption

•Versatile: Use With Your Existing Mobile Devices

•Scalable: Multiple Users on One Account

•Convenient and Environmentally Friendly




                             www.PivotalPayments.com
Contact Us (and Q&A)


Pivotal Payments
Email: feedback@pivotalpayments.com
Tel: 877-310-0171
Twitter: http://twitter.com/pivotalpayments
Facebook: http://facebook.com/pivotalpayments
LinkedIn: http://linkedin.com/company/pivotal-payments




                                  www.PivotalPayments.com

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Social media and internet marketing for restaurants

  • 1. Online Marketing, Social Media and Payment Strategies for Restaurants Pivotal Payments Webinar Series www.PivotalPayments.com
  • 2. Who We Are Alexander Galasso – Social Media Manager, Pivotal Payments http://ca.linkedin.com/in/alexandergalasso Louis Georgakakis – eMarketing Manager, Pivotal Payments http://ca.linkedin.com/in/lgeorgakakis www.PivotalPayments.com
  • 3. Agenda • Online Marketing Strategies for Restaurants 1. Social Media 2. Blogging 3. Local Directories 4. Google Adwords 5. Search Engine Optimization • Payment Solution Strategies • Pay-at-the-Table • Wireless Terminals • Mobile Payments • Online Payments • Conclusion and Q&A www.PivotalPayments.com
  • 4. Social Media • Follow people in your area • Share local news • Share promotions and deals • Engage with customers outside of the restaurant www.PivotalPayments.com
  • 5. Example: Social Media www.PivotalPayments.com
  • 6. Blogging • Blog about your restaurants dishes • Restaurant business • Restaurant industry • Events near your area of operation www.PivotalPayments.com
  • 7. Blogging www.PivotalPayments.com
  • 8. SEO: Local Directories www.PivotalPayments.com www.PivotalPayments.com
  • 9. Google Adwords & Your Website • What is Google Adwords • Conduct proper keyword research • Target LOCAL search keywords • Pay what you want and only when people click • Protect your brand www.PivotalPayments.com
  • 10. SEO: Keyword Research Source: http://ow.ly/9BIme www.PivotalPayments.com www.PivotalPayments.com
  • 11. SEO & Your Website • Website Page Titles • On page content www.PivotalPayments.com www.PivotalPayments.com
  • 12. SEO: Page Titles www.PivotalPayments.com www.PivotalPayments.com
  • 13. SEO: On Page Content www.PivotalPayments.com www.PivotalPayments.com
  • 14. Next Up… Resources: • SEOmoz.org • Google.com/Adwords Let’s welcome Louis who will be discussing payment strategies for your restaurant! www.PivotalPayments.com www.PivotalPayments.com
  • 15. Payment Processing Strategies TOPICS •Online Payments •Pay-at-the-Table Solutions: i. Wireless GSM/GPRS Terminals ii. Wireless Bluetooth Terminals •Mobile Phone/Tablet Payments www.PivotalPayments.com
  • 16. Online Payments 25% of US restaurants accept online orders. SOURCE: Cornell University School of Hotel Administration www.PivotalPayments.com
  • 17. Online Payments TOP 4 BENEFITS OF ONLINE ORDERS •Frees up Staff and Saves Labour Costs •Increases Order Frequency •Adds Customer Convenience •Adds Control and Customization www.PivotalPayments.com
  • 18. Wireless Payments www.PivotalPayments.com
  • 19. Pay-at-the-Table TOP 5 BENEFITS OF PAY-AT-THE-TABLE •Increases Table Turns •Frees up Staff •Improve Customer Experience •Eliminates Lack of Trust •Improves Security www.PivotalPayments.com
  • 20. Wireless Bluetooth TOP 3 BENEFITS OF BLUETOOTH TERMINALS •Save on Cellular Data Fees •No Downtime due to Phone Network Outages •Connect up to 7 Terminals to 1 Base Station LIMITATION OF BLUETOOTH •Not for Use on the Road (Requires IP Base Station) www.PivotalPayments.com
  • 21. Mobile Payments 1 in 3 smartphone owners purchased food with their mobile device. Source: comScore www.PivotalPayments.com
  • 22. Mobile Payments TOP 5 BENEFITS OF MOBILE PAYMENTS •Inexpensive Hardware: Card Swiper Attachment •Highly Secure: End-to-End Encryption •Versatile: Use With Your Existing Mobile Devices •Scalable: Multiple Users on One Account •Convenient and Environmentally Friendly www.PivotalPayments.com
  • 23. Contact Us (and Q&A) Pivotal Payments Email: feedback@pivotalpayments.com Tel: 877-310-0171 Twitter: http://twitter.com/pivotalpayments Facebook: http://facebook.com/pivotalpayments LinkedIn: http://linkedin.com/company/pivotal-payments www.PivotalPayments.com