2. TODAY
1) Logos– Max is going to talk with you about his
work and yours
2) Brochure: What we know
3) Brochure: how we’re going to grade it
4) Brochure: Timeline
5) Activity: build YOUR timeline
6) Work time/predicting next week

3. Logos
As a part of your first assignment,
Max, too designed a logo. He’s
going to talk to you a bit about his
process now.

4. The Brochure
We’ve now talked to all of our stake-holders on
the client side. We have a vision of what they
want. I’ve gone through the notes and tried to
distill every key element we know they want
into a slide. So… here comes a BUNCH of slides.

5. They’d like a one-sheet foldable
creation– or a flat.
Personally, I don’t think a flat gives us the real estate to do the
work.

6. We need to represent 4
majors/minors. In alphabetical
order:
-Creative Writing
-Linguistics
-Literature
-Professional Writing

7. We should include information
about the department. A
mission statement sort of thing.

8. Perhaps with that, or leading
from it, a good “why major in
English?” blurb.
I think infographics would be good here.

9. A portion of that could/should
include discussion of job
viability and
graduate/professional school
opportunities (again–
infographic!)

10. We need a blurb about
opportunities, like internships,
partner projects, study abroad,
publications.
Or maybe blurbs, plural?

11. They’d like to make the
department look contemporary–
Andrew said “the 21st
century
English department.” I like that
impression a bit more than
“steampunky,” but let’s keep
both in mind.

12. Audience key point 1:
This is for potential students
AND parents (this was a big
stress from Heidi and cris)

13. Audience key point 2:
Will be used at events like
“make it Miami.”
Will likely NOT be mailed, at
least not alone.

14. Audience key point 3:
Remember these are potential
students– we’re trying to entice
and recruit, so we don’t need
depth about majors; stress
flexibility, employability, etc.

15. Audience key point 4:
Stress “experiential learning
opportunities,” but make it
sound better. 

16. Audience key point 5:
Alumni quotes/senior quotes =
good.
This is also a good place for some graphics/photos.

17. Audience key point 6:
Copy language = consistent.
Target for copy language =
student.
But don’t go silly with it. We’re not trying to write
“What up gnarly Pre-froshies!” or anything like that.

18. Design point 1:
Miami branding needed.

19. Design point 2:
Heidi said “sexy” four times.
Remember she doesn’t mean
sexy like a Hardee’s
commercial, but more like
slick/professional– visually
stunning.

20. Design point 3:
Modern… but still traditional.
Contemporary!

21. Design point 4:
Pictures of collaboration =
good.
Pictures of Bachelor Hall
=good…ish.
Max has an idea about that.

22. Design point 5:
We can’t make a logo.
Don’t get confused; that means
we cannot make a
DEPARTMENT logo. It doesn’t
mean we cannot use icons or
icon-like images.

23. Design point 6:
This needs to look good– to
pop. It should look good sitting
in a folder, too (think about the
bottom being covered partially
by a flap.
At the same time

24. Dr. Phill pro tip:
Remember the words of the
great architect Frank Lloyd
Wright: FORM follows
FUNCTION.
This should look good, but NEVER at the expense of
being an effective brochure.

25. Design point 7:
We need to know what it means
to represent an academic
department.
I will help you with this, but keep that in mind. There
are expectations we must maintain and stereotypes
we might want to fight.

26. Design point 8:
We need to think about stuff
like how ugly the folds were on
the old brochure (e.g. no glossy
paper– matte this time) and
about design flow from fold-to-
fold

27. Design point 9:
This should NOT be information
dense.
That might be trick to pull off.

28. Dr. Phill Pro tip:
One place the ball was dropped
with the current brochure is with
the URL. Our goal is to sell the
department and GET CLICKS!
STRESS THINE URL!

29. Design point 10:
How can we make this
something the student WANTS
to interact with?
That might be trick to pull off, too. How do you make
a brochure fun?

30. So there’s what we know.
Here are some updated due date sort of things
for you. Poor Max– he will have to change up
your visual schedule again. Again. Sorry,
Max! :)
But on the next slide are our current schedule
changes.

31. Coming Soon
I made your current design task, which is task
six, a two-weeker (so it’s due this Friday
instead of last).
Your next one will be due next week, but it is
already posted on my blog if you want to work
ahead. It might present a bit of a challenge, but
I think you’ll have fun with it, too.

32. Coming Soon
Rough drafts of the brochure are still due on
October 30th
, but we will be pitching to the chair
of the English department, Dr. LuMing Mao, on
November 4th
, so you will unofficially have the
weekend after the 30th
for any last-minute
tweaks.

33. With the rest of class, I want you to work
with your team to produce a work plan.
Look at the time you have, the tasks you
know we have, and start to determine what
can be done, what you need by when, what
you need from me and from the department,
etc.
When that document is done, email it to me.

34. For Monday, I want you to read the
PDF I emailed out. It should help you
to think about the brochure, and it
will be a huge help as we work on
the website project next. It’s a little
dense, so we might talk about it
more than once.