The Moscow Pass is a contactless smart card that provides tourists access to 13 museums, 2 city tours, a SIM card, and discounts on additional tours and restaurants for 1-3-5 days. It aims to simplify navigation around Moscow and promote the city as an international tourist destination by integrating cultural attractions. The pass is distributed through hotels, museums, travel agencies and other partner locations in Moscow.
2. Moscow Pass Kit
• Plastic contactless smart card with magnetic strip
and Mifare chip.
• Moscow city guide: restaurants, hotels, attractions,
maps, special offers, coupons.
• WowMoscow Map with WowPlaces and other
interesting and most relevant information about the
city.
• Validity period: 1-3-5 days
• Price: 999/1499/2499 rubles
• (aproximately 30/45/75 USD,
• 23/35/57Euro),
• Includes:
FREE:
• 13 museums and 2 city tours:
walking, bus and river
• sim-card
• free 20min taxi
DISCOUNTS:
traditional Russian cuisine master class,
6 city tours, 5 restaurants, karting.
1-3-5
days
3. Зачем Moscow Pass нужен городу?
Integration of museums and
cultural objects into international
tourist system
Promoting the city as a touristic
world center
Modernization of museums’
entrance system
Rise of tourist attractiveness
Welcome!
Simplification of navigation
B2B & B2C
The benefit of a package offer in a single card -
saving time and money
4. 13 state and private
museums of Moscow
City bus and walking
tours
Moskva River yacht cruise
Modern Solution
6. Moscow Pass: museums, tours and more!
• State Historical Museum
• Pokrovsky Cathedral (The Cathedral of St. Basil
the Blessed)
• Museum of Patriotic War of 1812
• Taste Of Russia – Russian Cuisine Master
Class
• Museum of Contemporary History of Russia
• Museum of Russian Icons
• Multimedia Art Museum Moscow
• Museum of the History of Corporal Punishment
• Jewish Museum &Tolerance Center
• ARTPLAY Design Center
7. Moscow Pass: museums, tours and more!
• Museum of Soviet arcade machines
• Museum of Russian Icons
• Solyanka State Gallery / Solyanka VPA
• Vodka History Museum
• Moscow City Sightseeing
• “Radisson Royal Moscow” Flotilla
8. Distribution points
• Hotels and hostels
• “Les Clefs d’Or” Russia
• Museums
• Restaurants
• Partners
• Travel agencies
• Online
• Ticket offices
• * Tourist Information Centers
• Aeroexpress
• Airports / Train stations
* Prospective distribution points
9. Moscow Pass Development Plan
• Increasing the number of museums and partners
• Releasing cards for different target groups: citizens,
students, schoolchildren
• Including public transportation
• Adding payment service