Web service is the platform for automation of commercial processes in used cars sales departments for dealerships and automotive markets

1. Automotive sales
management system
http://promo.tradeins.ru

2. Project was highly appreciated in 2013 by experts
Project was highly appreciated in 2013 by experts

3. Key problem

4. Target market situation
Since 2011 dealership
share in used cars sales
grew almost by
1,5 TIMES
Dealership sales
Other’s share

5. Target market situation
Average surplus
of used cars sales
by 1 dealer

6. Key problem
Sales departments don't
Sales departments don't
possess minimum
possess minimum
necessary software
necessary software
infrastructure
infrastructure
Lack of process’s
Lack of process’s
automation becomes
automation becomes
the key factor interfering
the key factor interfering
further growth of sales
further growth of sales

7. Internet – decision driver
Internet
Recomendations Newspapers
New cars
shoppers
E-mail
OOH
TVads
Used cars shoppers
Print
Radio

8. Information sources (used cars)
Automotive websites
Dealership
websites
Manufacture website
Time spent for search
Search engines

9. Form of providing information
Information on availability of
automobiles in stock often
has not informative and not
user-friendly format
Download links with not informative
prices (.xls,.pdf) instead of webwindow with cars in stock

10. Classical scheme of information
processing in sales departments
Reports for suppliers, finance department, accounts department...
Clients
Stock base
Price-lists:
- for merchandising
- for clients
Client base
Automotive portals
agregators : auto.ru,
avito.ru,
drom.ru, auto.dmir.ru ...
Sales person
Dealership group
web-site
Internal IT-subsystems : ERPи CRM-systems
Manufacturer’s system:
dsms.toyota.ru,
caroperator.ru
Marketing specialist
Dealership website

11. Market capacity

12. Market capacity
More than
5000
clients
•• authorized dealerships;
authorized dealerships;
•• large and average automotive markets.
large and average automotive markets.

13. Market features
has no software
has no software
for internal
for internal
management
management
has no internet
has no internet
show-window
show-window
with cars in stock
with cars in stock
do not automate
do not automate
process of
process of
publication of
publication of
cars in stock in
cars in stock in
Internet
Internet

14. Product

15. Competitors
Internet sales
Internet sales
inventory
inventory

16. Product description
Automated workplace
Automated workplace
for sales manager
for sales manager
Highly -- conversion
Highly conversion
web show-window of
web show-window of
used cars in stock
used cars in stock
Report modules
Report modules
Internet sales
Internet sales
inventory
inventory

17. What exactly is done
by Tradeins?
Sales person
Clients
Price-lists:
- for merchandising
- for clients
Automotive portals
agregators: auto.ru,
avito.ru,
drom.ru, auto.dmir.ru ...
Internal IT-subsystems :
ERP- и CRM-systems
Dealership
websites
Reports for suppliers, finance department,
accounts department...
Manufacturer’s system:
dsms.toyota.ru,
caroperator.ru

18. ARPU
Differentiated
Differentiated
install payment
install payment
Monthly
Monthly
payments for
payments for
subscriber
subscriber
services and
services and
technical support
technical support
Commission
Commission
assignments
assignments
from aggregatorfrom aggregatorportals
portals

19. Partner agregator-portals >80

20. Efficiency

21. Average client
Sales
persons
Monthly sales
volume
Stock turnover

22. Platform efficiency
Reduces losses of time of the productive personnel
Reduces losses of time of the productive personnel
by 47 working hours a month
by 47 working hours a month

23. Platform efficiency
Minimum 1 day increase of
Minimum 1 day increase of
turnover reduce costs on
turnover reduce costs on
stock servicing
stock servicing

24. Platform efficiency
Average sales volume growth ~10%
Average sales volume growth ~10%
Return of investments in platform is made
Return of investments in platform is made
by margin on selling 2 stock units
by margin on selling 2 stock units

25. Platform efficiency

26. Plans

27. Current situation and aims

28. Current situation and aims
Next 5 years aims
Next 5 years aims

29. Current situation and aims

30. Development plan
Development
Development
of product sales power
of product sales power
Necessary
investments
20 mln RUR
Marketing promotion via
Marketing promotion via
specialized automotive channels
specialized automotive channels
Development of product
Development of product
functionality
functionality

31. Dream Team

32. Aleksandr Usoltsev
Artem Alferev
Lubov Churina
CEO, Sales director
CTO, project manager
Sales manager
Konstantin Chekushkin
Denis Mostokalov
Programmer
Project manager

33. Aleksandr Usoltsev – CEO, Sales director
tel: +7 (343) 236-63-64 (add. 302),
+7 (912) 227-52-37
usoltsev@tradeins.ru
Promo-website:
http://promo.tradeins.ru