A brief overview of the media attention the VentureConnect project received in 3 months. Visit www.venture

1. VentureConnect
Overview September – November 2011

2. Agenda
• Target Insights
• Objectives set for October – November 2011
• Media Coverage
• Impact of media attention

3. TARGET INSIGHTS

4. Demographic Profile – IT Professionals
• IT professionals are mostly males (70%), aged 25-35 (59%), with high education (97%) and
income (62%);
Source: SNA Focus, Jan10-Jan11
Reference Target: 18-64 urban
Target: IT professionals

5. Media Target Definition
MEDIA TARGET
Males 25-45 MHIE Urban, working in IT
field, Top/ Middle Managers, Business
Angels, VCs

6. OBJECTIVES SET FOR
OCTOBER – NOVEMBER 2011

7. An average day for an entrepreneur
Relaxing/ Morning at home/
doing paperwork quick breakfast
TV Newspaper Online Radio
Online Magazines Newspaper Mobile
Dinner time
Way to job
TV Radio
Radio OOH
"Coffee break": Mobile
reading/ watching TV
Online TV
Job
Newspaper
Online Radio
Going out with friends
Newspaper Magazines
OOH Radio
Mobile
Way back home
Newspaper Magazines
Source: BRAT- SNA FOCUS, Jan10-Jan11 Radio OOH In-store Mobile
Target: Males 25-35 MHIE Urban, IT professionals

8. Communication Objectives
Increase brand awareness in order
to progressively receive competitive
businesses
Build preference for
VentureConnect conference

9. We’ve gone national: Cluj & Timisoara
We started from the idea….
„VentureConnect presents the young
generation of tech entrepreneurs”
Results?
11 pre-selected start-ups presented their
business plan in front of the VentureConnect
Board – Cluj and Timisoara.
Doug Richard was present in Cluj and Timisoara to
address the entrepreneurial community.
Full house in Cluj and Timisoara, 4 lucky winners
for the final session in Bucharest.

10. See for yourself…. (part 1)

11. See for yourself…. (part 2)

12. Final Projects for 23rd of November
123 Contact Form is an online form
Socialook is a contact discovery tool builder that is used to create
that allows users to discover relevant powerful forms. No programming
contacts in a company by combining skills are required, having a simple
the social graph with interface.
employment, investment and other
data. 123 Contact Form
SociaLook
Status Pimp offers advertising on IM
statuses. It is the first advertising service,
offering its clients access to the IM status
of its network of users
Status Pimp
Arobs is a software platform that will
improve the activity of a taxi call center
by processing more orders and
automatically dispatching to the active
cabs on the road.
Arobs Transilvania

13. Final Projects for 23rd of November
FishSmarty is an online educational
Ringhel is an unique software for playground for children .It is an ad-
helping energy suppliers manage their free and safe environment where
business and decided to take the children can explore the world, play,
challenge to a new level – to create learn, and have fun at the same
the only “Energy Mall”. time.
FishSmarty
Ringhel
Fluid Trends, Inc. is a mobile software
development company based out of
Toronto, Canada. The company is
strategically positioned to become a
leading mobile technology
Fluid Trends
The market leader in IT Network Training
in Romania, BITTNET is not a startup
anymore. We have a proven business
record over the past 5
years, demonstrating continuous growth
over this difficult period
Bittnet Systems

14. Final Projects for 23rd of November
PolicyOwl is a web dashboard for all
The project www.vinsieu.ro was your insurance products. It is an
launched in July 2009. It is a local early stage technology business
online timeout guide, containing the targeting the UK market, but
largest database of events in Romania currently based in Sibiu, Romania.
Policy Owl
Vinsieu
AnticariatulTau.ro is an online store that
sells Antique Books & Collectibles. It was
founded 3 years ago by one of the most
successful Antique Books dealer in Romania
and it was fueled by passion for Antiques.
AnticariatulTau.ro
Serengeti.hr launched chasebuzz.com –
online community connecting ICT
companies, business consulting
companies and buyers to help them do
business with more success.
ChaseBuzz

15. PROPOSED MEDIA ACTIONS

16. How to we reach entrepreneurs, young IT
professionals and businessmen
Internet –main media in the campaign;
daily touch point with the target;
reach content and highly targetable
Press – Internet support;
credibility enhancer by associating
with business publications and
spokespersons
Special projects – targeted
executions (Social Media based, micro-
blogging); content based

17. Contant point selection (Bucharest)
Business: hotnews.ro, 9am.ro, ZF.ro, Wall-Street
High trafficked sites IT: price.ro, go4it, Computerworld.ro, Pcworld.ro
• assure the best coverage of target
• considering the key touch points for
online industry
Start-ups: businesslive.ro, startups.ro, wall-
Tailored sites mix street.ro/startups ,9 a.m,
Mkt & Online:
paginademedia.ro, dailybusiness.ro, manager.ro, C
hip.ro

18. Contant point selection (Cluj)
News: Realitatea TV Cluj,
High trafficked sites Radio: Radio Cluj
Print: 24 Fun, Ziua de Cluj, Monitorul Cluj
• assure the best coverage of target
• considering the key touch points for
online industry
General websites:
Tailored sites mix Triluliu.ro, Evenimenteincluj.ro, mad3.ro, orasulcluj.
ro, citynews.ro, Geekmeet, I love Cluj
Bloggers: Stefan Teisanu, Lorand Minyo, Sergiu
Biris, Liviu Alexa

19. Contant point selection (Timisoara)
News: timisoaraonline.ro, Capitalul.ro
High trafficked sites IT: CTRL+D.ro (Timisoara based)
• assure the best coverage of target
• considering the key touch points for
online industry
Start-ups: timisoreni.ro, it-incubator.ro, The Next
Tailored sites mix Web
Blogger: Alex Bleau , Mobilissimo

20. MEDIA COVERAGE
CLUJ

21. Media Coverage Cluj
Ziua de Cluj
OrasulCluj.ro

22. Media Coverage Cluj
24 FUN
Business Live
Computer World GeekMeet.ro SergiuBiris.ro

23. Outdoor & Banner Cluj
Outdoor in Cluj city centre
Banner – Display advertising

24. MEDIA COVERAGE
TIMISOARA

25. Media Coverage Timisoara
Banat Software Renasterea Timisoara 247
Finantare.ro Mobilissimo

26. Media Coverage Timisoara
The Next Web Ziua de Vest
Banner – Display advertising

27. Summary
CLUJ TIMISOARA
15 individual news (online and printed) 10 individual news (online)
3 printed interviews Printed advertising in 4 local publications
1 outdoor promotion in Cluj city centre Display advertising on 3 local websites
1 video interview (Marius Ghenea & Peter
1 interview for Radio Romania Cluj Barta)
Display advertising on 5 local websites 1 printed interview (Doug Richard)

28. Layouts
Layout 24 Fun Timisoara
Layout Ziua de Vest
Layout Computer World
Layout PC World
Layout Capital

29. Banner views
677.548 Finantare.ro
23.959 Managementul Proiectelor.ro
82.645 Plan de Afacere.ro
13.959 Afaceri.ro

30. Media Coverage
Bucharest

31. Media Coverage Bucharest
8 articles on BusinessCover.ro Print Business Magazine (6th October)

32. Media Coverage Bucharest
5 articles in Businesslive.ro Interview with Doug Richard
in Computer World (print)

33. Media Coverage Bucharest
Capital Evenimentul Zilei
6 individual articles on the VentureConnect project

34. Media Coverage Bucharest
Computer World PC World

35. Media Coverage Bucharest
Wall Street
9 articles on the VentureConnect project

36. Media Coverage Bucharest
Ziarul Financiar
Timp de trei ore, la etajul 21 al hotelului
Intercontinental din Bucureşti, un număr de
11 proiecte IT&C s-au luptat ieri pentru
atenţia şi banii unor deja cunoscuţi
antreprenori locali, dar şi a unor investitori
din străinătate, în cadrul unuia dintre
puţinele evenimente din România în care
un antreprenor poate sta faţă în faţă cu un
potenţial investitor, cu speranţa că la finalul
discuţiei ar putea pleca acasă fie cu un cec,
fie cu promisiunea că va primi unul.

37. Media Coverage Bucharest Iaa.ro
Financiarul
Reporter Virtual.ro
Paginademedia.ro
Plan de Afacere.ro

38. Media Coverage Bucharest
TVR.ro Facebook.com/TVRINFO
2 shows on Radio Lynx, in partnership with Wall Street

39. Media Coverage Bucharest
Tech Blogs
Orlando.ro Pahomi.ro VictorKapra.ro

40. Media Coverage Bucharest
Tech Blogs
Dan Dragomir Dragos Roua

41. International Coverage

42. TechCrunch
At the event I met and interviews (see video)
with VentureConnect, an initiative to
maximize investors’ and entrepreneurs
interaction and kick-start the scene there.
They put on one-day events consisting of
two sessions, with the first involving pre-
selected entrepreneurs pitching before the
attending investors, and the second creating
one-on-one discussions.
(Mike Butcher, TechCrunch)

43. Tech Blogs
Goal Europe Moitepari Bulgaria
Georgios Gatos, Greek Blogger How to Web

44. Summary
Bucharest International Exposure
68 individual news covering
VentureConnect TechCrunch US, Europe
and Japan coverage
3 printed interviews with
VentureConnect board members
4 articles on tech blogs
7 printed layouts
Display advertising on 10 local websites Open Coffee Sofia

45. Impact of Media Attention

46. Main Referrals
startups.ro ghenea.ro evz.ro computerworld.ro
1% 2% 3% 2%
wall-street.ro
Facebook
5%
orlando.ro Radu Georgescu
2%
ANCS.ro
finantare.ro MCT.ro
3% Facebook eu.techcrunch.com
capital.ro 33% Twitter.com
3%
tvr.ro
zelist.ro dragosroua.com
3%
zelist.ro
dragosroua.com
capital.ro
3%
finantare.ro
tvr.ro orlando.ro
5%
wall-street.ro
Radu startups.ro
Georgescu
ghenea.ro
8%
Twitter.com computerworld.ro
6% ANCS.ro evz.ro
MCT.ro 7%
eu.techcrunch.com 7%
7%

47. Article vizualization
8632
Capital
EVZ
BusinessCover
Wall Street
Computer World
3200 PC World
Ziua de Cluj
TechCrunch
1428
1261 1345
833
235 357

48. Keywords leading to VC.ro
venture ventureconnect venture connect
connect romania timisoara
bucuresti 2% 4%
9%
venture
venture connect
connect 2011
6% ventureconnect
ventureconnect cluj
venture connect venture connect 2011
ventureconnect ventureconnect 57%
venture connect bucuresti
cluj 15%
7% ventureconnect romania
venture connect timisoara

49. Demographics
Prahova Mures Brasov Bihor Constanta
2% 1% 1% 1% 1%
Iasi
Sibiu 2%
3%
Bucharest
Cluj
Timis
Timis
13% Sibiu
Iasi
Prahova
Bucharest Mures
54%
Brasov
Bihor
Cluj
Constanta
22%

50. Content Drilldown
3690
Home
/entrepreneurs/
/events/
/apply-now-for-bucuresti/
/team/
/investors/
/objectives/
572 561 556 /attendance/
467 464 412
324 251 /blog/

51. Social Media Headquarters

52. 20 x growth
900
Facebook Fan Page
50
400
Twitter Presence
20

53. Facebook social stats
37069 viral reach in
a week
3125 post views a
week
768 users reached on a
single posting
150 pages views
in one day
74 people talking
about VC
12 likes in one
day

54. Tops on Facebook
The most
shared post:
Emi Gal –
Keep calm Most clicks on a
and Carry On single post –
Meet the
VentureConnect
finalists
The most shared
picture –
Everyone seem
normal, until you
get to know them

55. Thank you!
@AlexOanaDumitru
alexandra.dumitru@ventureconnect.ro