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Comedy Central Research Big Pictures
1. “I get all my news from
Jon Stewart”
Weeknights at 11 P.M. on Comedy Central
The 2nd most-watched late night cable show
in Louisville KY among the hard to reach
demographic of Men 18-34 during the
month of July.
-Nielsen Media Research. Louisville KY
July 2011 ratings. M-F 11p-12a)
2. “My buddies and I can’t
turn away from Tosh.”
Tuesdays 10/9c on Comedy Central
The #1 rated show during the 10 P.M. time slot for
the hard to reach demographic of Men 18-34
-Nielsen Media Research. Louisville KY
July 2011 ratings. M-F 10pm
3. Who is watching Comedy
Central and what are they like?
Young
71% Of Comedy Central’s primetime
viewers are under the age of 34.
Male
67% Of Comedy Central’s
primetime viewers are male.
Tech Savvy
Highly likely to be planning the purchase of
the latest new electronics devices.
Wired in
More likely than the average consumer to
access the internet and make online purchases.
Comedy Central is one of the best networks to reach the
illusive young male demographic.
For more information, Contact your market’s local Cable
TV advertising representative.
Sources: Nielsen Media Research, Louisville KY & Scarborough Demographic research. Louisville KY.