TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdf
Lexington Zone And Map Subcounts 04 28 11
1. Lexington Market
Lexington, Kentucky, known as the "Horse Capital of the World," is located in the heart of
the Bluegrass region. It is the second-largest city in Kentucky, and the 68th largest in the
Fast Facts United States.
Lexington was founded in June 1775 in what was then Virginia. By 1820, it was one of the
Cable HH Served: largest and wealthiest towns west of the Allegheny Mountains. So cultured was its lifestyle,
Lexington gained the nickname "Athens of the West."
179,071 Today, Lexington features a diverse cityscape. From its vibrant downtown that features much-
needed infill projects to its famed horse farms, the city prides itself in featuring an urban growth
boundary.
Networks:
A&E
ABC Family
AMC
Animal Planet
BET
Big Ten Network
Biography
Bravo
Cartoon Network Lexington
CBS College Sports
CMT
CNBC
CNN
Comedy Central
Cooking
Discovery Channel
DIY
E!
ESPN
ESPN Classic
ESPN2
ESPNU
Fit TV
Food Network
Fox Sports Ohio
Fox Sports South
Fox News Channel
Fox Business
FX
Golf Channel Full Lexington TV Market
Hallmark
Headline News
HGTV
History
Lifetime
Lifetime Movie Net
MSNBC
MTV
MTV2
National Geographic Kentucky
NFL Network
Nickelodeon
OWN Advertising Zones:
Oxygen
Planet Green
Shopping the Bluegrass Beattyville Lexington
Speed Channel
Spike
Syfy Bluegrass North London
TBS
TLC
TNT
Bluegrass East South-Central
Travel Channel
TruTV
TVG
TVLAND Bluegrass West West Liberty
USA
VH-1
VS Jackson Stanton
W eather Channel
Kentucky East
Notes:
BOLD denotes HD
Source: Subscriber counts based on Nielsen February 2011 estimates and
Contact Us: 2009 US Census data
859-263-1800
2. Lexington Market
Lexington, Kentucky, known as the "Horse Capital of the World," is located in the heart of
the Bluegrass region. It is the second-largest city in Kentucky, and the 68th largest in the
Fast Facts United States.
Lexington was founded in June 1775 in what was then Virginia. By 1820, it was one of the
Cable HH Served: largest and wealthiest towns west of the Allegheny Mountains. So cultured was its lifestyle,
Lexington gained the nickname "Athens of the West."
179,071 Today, Lexington features a diverse cityscape. From its vibrant downtown that features much-
needed infill projects to its famed horse farms, the city prides itself in featuring an urban growth
boundary.
Networks:
A&E
ABC Family
AMC
Animal Planet
BET
Big Ten Network
Biography
Bravo
Cartoon Network Lexington
CBS College Sports
CMT
CNBC
CNN
Comedy Central
Cooking
Discovery Channel
DIY
E!
ESPN
ESPN Classic
ESPN2
ESPNU
Fit TV
Food Network
Fox Sports Ohio
Fox Sports South
Fox News Channel
Fox Business
FX
Golf Channel Full Lexington TV Market
Hallmark
Headline News
HGTV
History
Lifetime
Lifetime Movie Net
MSNBC
MTV
MTV2
National Geographic Kentucky
NFL Network
Nickelodeon
OWN Advertising Zones:
Oxygen
Planet Green
Shopping the Bluegrass Beattyville – 1,931 homes Lexington – 99,854 homes
Speed Channel
Spike
Syfy Bluegrass North – 10,322 homes London – 6,998 homes
TBS
TLC
TNT
Bluegrass East – 19,730 homes South-Central – 17, 645 homes
Travel Channel
TruTV
TVG
TVLAND Bluegrass West – 8,949 homes West Liberty – 287 homes
USA
VH-1
VS Jackson – 925 homes Stanton – 697 homes
W eather Channel
Kentucky East – 8,118 homes
Notes:
BOLD denotes HD
Source: Subscriber counts based on Nielsen February 2011 estimates and
Contact Us: 2009 US Census data
859-263-1800
3. Lexington Ad Zones
Fast Facts Beattyville
Cable HH Served:
1,931
Networks:
A&E
AMC
CMT
CNN
Discovery
ESPN2
ESPN
ABC Family
FX
Fox News Channel
Hallmark
Lee
HLN
Lifetime
Nickelodeon
SpikeTV
TBS
TLC
TNT
W eather Channel
USA Owsley
Zips Served:
41311, 41397, 41301, 41386, 41314
Areas Served:
Beattyville, Booneville.
Source: Subscriber counts based on Nielsen
February 2011 estimates and 2009 US Census
data
Contact Us:
859-263-1800
4. Lexington Ad Zones
Fast Facts Bluegrass North
Cable HH Served:
10,322
Networks:
A&E
AMC
Animal Planet
BET
Bravo
Comedy Central
Harrison
CMT
CNBC
CNN
Discovery
E!
Scott Nicholas
ESPN2
ESPN
ABC Family
Food Network
Hallmark
HGTV
Bourbon
History
HLN
Lifetime
MSNBC
MTV
Nickelodeon
Oxygen
SpikeTV
SYFY
TBS
TLC
TNT
Cartoon
The Travel Channel
TruTV
TVLand
W eather Channel
USA
VH1
Fox Sports Ohio
Zips Served:
40311, 40324, 40347, 40348
40361, 41031, 40379, 40370
Areas Served:
Carlisle, Georgetown, Midway, Millersburg,
Paris.
Source: Subscriber counts based on Nielsen
February 2011 estimates and 2009 US Census
data
Contact Us:
859-263-1800
5. Lexington Ad Zones
Fast Facts Bluegrass East
Cable HH Served:
19,730
Networks:
A&E
AMC
Animal Planet
BET
Bravo
Comedy Central
CMT
CNBC
CNN
Discovery
E!
ESPN2 Clark
ESPN
ABC Family
Food Network
Hallmark
HGTV
History
HLN
Lifetime
MSNBC
MTV
Nickelodeon
Oxygen
SpikeTV
SYFY
TBS Madison
TLC
TNT
Cartoon
The Travel Channel
TruTV
TVLand
W eather Channel
USA
VH1
Fox Sports Ohio
Zips Served:
40403, 40405, 40385, 40475
40391
Areas Served:
Berea, Richmond, Winchester
Source: Subscriber counts based on Nielsen
February 2011 estimates and 2009 US Census
data
Contact Us:
859-263-1800
6. Lexington Ad Zones
Fast Facts Bluegrass West
Cable HH Served:
8,949
Networks:
A&E
AMC
Animal Planet
BET Woodford
Bravo
Comedy Central
CMT
CNBC
CNN
Discovery
E!
ESPN2
ESPN
ABC Family
Food Network
Hallmark
HGTV
History
HLN
Lifetime
MSNBC
Jessamine
MTV
Nickelodeon
Oxygen
SpikeTV
SYFY
TBS
TLC
TNT
Cartoon
The Travel Channel
TruTV
TVLand
W eather Channel
USA
VH1
Fox Sports Ohio
Zips Served:
40340, 40356, 40383, 40390
Areas Served:
Nicholasville, Versailles.
Contact Us:
859-263-1800
7. Lexington Ad Zones
Fast Facts Jackson
Cable HH Served:
925
Networks:
A&E
AMC
CMT
CNN
Discovery
ESPN2
ESPN
ABC Family
FX
Fox News Channel
Hallmark
HLN
Lifetime
Nickelodeon
SpikeTV
Breathitt
TBS
TLC
TNT
The W eather Channel
USA
Zips Served:
41339
Areas Served:
Jackson
Source: Subscriber counts based on Nielsen
February 2011 estimates and 2009 US Census
data
Contact Us:
859-263-1800
8. Lexington Ad Zones
Fast Facts Kentucky East
Cable HH Served:
8,118
Networks:
A&E
Comedy Central
CMT
CNN
Discovery
E!
ESPN2
ESPN
ABC Family Fleming
Food Network
FX
Rowan
Fox News Channel
HGTV
HLN
Lifetime
MTV
Nickelodeon
SpikeTV
TBS
Bath
TLC
TNT
The W eather Channel
USA
Fox Sports Ohio
Fox Sports South
Montgomery
Zips Served:
40251, 40371, 41164, 40360
41041, 40337, 40353, 40374
40358, 40313, 41039
Areas Served:
Morehead, Flemingsburg, Mt. Sterling
Source: Subscriber counts based on Nielsen
February 2011 estimates and 2009 US Census
data
Contact Us:
859-263-1800
9. Lexington Ad Zones
Fast Facts Lexington
Cable HH Served:
99,854
Networks:
A&E
ABC Family
AMC
Animal Planet
BET
Big Ten Network
Biography
Bravo
Cartoon Network
CBS College Sports
CMT
CNBC
CNN
Comedy Central
Cooking
Discovery Channel
DIY
E!
Fayette
ESPN
ESPN Classic
ESPN2
ESPNU
Fit TV
Food Network
Fox Sports Ohio
Fox Sports South
Fox News Channel
Fox Business
FX
Golf Channel
Hallmark
Headline News
HGTV
History
Lifetime
Lifetime Movie Net
MSNBC Zips Served:
MTV
MTV2
40340, 40356, 40502, 40503, 40504, 40505,
National Geographic 40506, 40507, 40508, 40509, 40510, 40511,
NFL Network 40512, 40513, 40514, 40515, 40516, 40517,
Nickelodeon
OWN
40522, 40523, 40524, 40526, 40533, 40536,
Oxygen 40544, 40546, 40550, 40555, 40574, 40575,
Planet Green 40576, 40577, 40578, 40579, 40580, 40581,
Shopping the Bluegrass
Speed Channel
40582, 40583, 40584, 40585, 40586, 40587,
Spike 40588, 40589, 40590, 40591, 40592, 40593,
Syfy 40594, 40595, 40596, 41901, 41902, 41903,
TBS
TLC
41904, 41905, 41906
TNT
Travel Channel
TruTV
TVG Areas Served:
TVLAND Lexington
USA
VH-1
VS
W eather Channel
Notes:
BOLD denotes HD
Source: Subscriber counts based on Nielsen February
2011 estimates and 2009 US Census data
Contact Us:
859-263-1800
10. Lexington Ad Zones
Fast Facts London
Cable HH Served:
6,998
Networks:
A&E
Comedy Central
CMT
CNN
Discovery
E!
ESPN2
ESPN
ABC Family
Food Network
FX
Laurel
Fox News Channel
HGTV
HLN
Lifetime
MTV
Nickelodeon
SpikeTV
TBS
TLC
TNT
The Weather Channel
USA
Fox Sports Ohio
Fox Sports South
Zips Served:
40741, 40744, 40729, 40737
40742, 40743, 40745, 40755
Areas Served:
London, Keavy, East Bernstadt, Pittsburg
Source: Subscriber counts based on Nielsen
February 2011 estimates and 2009 US Census
data
Contact Us:
859-263-1800
11. Lexington Ad Zones
Fast Facts South-Central
Cable HH Served:
17,645
Networks:
A&E
Comedy Central
CMT
CNN
Discovery
Anderson
E!
ESPN2
ESPN
ABC Family
Food Network
Mercer
FX
Fox News Channel Nelson
HGTV
HLN Washington
Lifetime
MTV
Nickelodeon
SpikeTV
TBS Garrard
TLC
TNT Marion Boyle
The Weather Channel
USA
Fox Sports Ohio
Fox Sports South
Lincoln
Zips Served:
40422, 40444, 40484, 40330
40342, 40033, 40037, 40051
40069, 40468, 40061, 40052
40062, 40060, 40040, 40078
40372, 40012
Areas Served:
Danville, Lancaster, Stanford, Harrodsburg
Lawrenceburg, Lebanon, Laretto, New Haven
Springfield.
Source: Subscriber counts based on Nielsen
February 2011 estimates and 2009 US Census data
Contact Us:
859-263-1800
12. Lexington Ad Zones
Fast Facts Stanton
Cable HH Served:
697
Networks:
A&E
AMC
CMT
CNN
Discovery
ESPN2
ESPN
ABC Family
FX
Fox News Channel
HLN
Lifetime
MTV
Nickelodeon
Powell
SpikeTV
TBS
TLC
TNT
The Weather Channel
USA
Zips Served:
40380, 40312
Areas Served:
Stanton
Source: Subscriber counts based on Nielsen
February 2011 estimates and 2009 US Census
data
Contact Us:
859-263-1800
13. Lexington Ad Zones
Fast Facts West Liberty
Cable HH Served:
287
Networks:
A&E
AMC
CMT
CNN
Discovery
E!
ESPN2
ESPN
ABC Family
FX
Fox News Channel
Morgan
HLN
Lifetime
Nickelodeon
SpikeTV
TBS
TLC
TNT
The Weather Channel
USA
Zips Served:
41472
Areas Served:
West Liberty
Source: Subscriber counts based on Nielsen February
2011 estimates and 2009 US Census data
Contact Us:
859-263-1800