1. January 25th
, 2016
TO WHOM IT MAY CONCERN
I would like to recommend Mr. Alfredo Quiros for any professional opportunity that he is searching for.
Alfredo’s strong professional background speaks for itself. His hands on experience in sports marketing
where he has managed different responsibilities within a wide and diverse number of sports, separates
Alfredo from any candidate pool.
During my time with the Columbus Crew as the Director of Hispanic Business Development, Alfredo
performance was excellent and above expectations. Alfredo showed to be hard-working and dedicated
to the department’s mission and objectives. He demonstrated perseverance and open to continuous
learning. He was able to do his responsibilities with little supervision while delivering his tasks on time.
Furthermore, Alfredo is charismatic and a fantastic team player.
During his time at the Columbus Crew, Alfredo took the initiative to develop initiatives in the areas of
sales, marketing, event management and game operations in order to support and maximize our
customer service needs. Furthermore, Alfredo was a key member in forwarding our efforts within the
Hispanic market. He was directly involved with our targeted inside sales functions calling our Hispanic
fan base to sell season tickets packages. Alfredo played an important role assisting in the creation of the
Club’s first Hispanic supported group and act as a reference point for supporters, media and other
responsibilities during the team’s game day operations.
I am firm believer that Alfredo has the required experience and abilities to succeed in the sports industry
in any role and he would be a tremendous asset to any organization.
Any question or further information required, please do not hesitate to contact me.
Sincerely,
Eduardo (Eddie) Carvacho
Founder & President
Gigantico - Cultural Marketing
614.419.9837 Cell
ecarvacho@gigantico.biz