1. QUESTION 2
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND
ANCILLARY TEXT?

2. As our task was to create a full promotional package which meant a music video as well as a full CD digipak
front and back cover and the inside booklet of a CD album as well as create a advert which could be placed in a
music magazine.
On all three film shoots I was getting really good ideas for what I was going to do for my CD digipak as I was
being inspired by the theme of the music video while recording. Therefore I had let my creativity run by itself
however I needed to look at some real products in order to bring my ideas into a orderly process. This also
meant I was going to be inspired by the real media products as well as my music video which made it more
difficult as I had to make sure I didn’t drift to far off in order to keep similarities in the theme of the music video
and CDdigipak
I tried to create my ancillary text with the artist in mind in order to keep inline with his personality and the
whole idea of the life he is living. Each design idea I created had to have a soul purpose and meaning message.

3. I chose to use a mirror effect as it seemed to give a sense of depth to the image
and as I wanted it to go in line with that ‘gritty road’ theme that we were going for
alongside the VCR lines and VCR type font it gives it a sense of the way VCR’s used
I created a font to to have bad tracking therefore you would start seeing double. The composition of
add to the VCR effect the image I believed
I was going for, I did worked out really
this by following a well as I was able to
tutorial and there place the don’t I had
after developing it in created in the centre
my own way. I also of the image which is
duplicated the layer conventional of
and placed it behind grime CD covers.
like the way the
design of Jay Z’s
Chapter one album
cover is. This could
be hinting this is the
label K-OS is trying to
be recognised by.
I believe this worked I had to place in the
well in conjunction warning sign for
with my music video ‘parental advisory’ as
as this was the first this is explicit
draft that I did for content as K-OS does
the front cover I also tend to use foul
made another draft language however
so that I could this is conventional
differentiate which of the grime genre
one was better and this is how they
between the two. keep there image
intact

4. The background that I chose to use for this was an image I had of some barks of
trees where this gave it a more mysterious aspect instead of plain black I also
added effects on my image to give it the gloomy feel.
I placed in listings of I decided to use the
what to expect on vector I created
the single CD as it is previously for my
not an album front cover image
therefore there is no because I believed
track list but singles that we didn’t have
conventionally have sufficient image
bonus features. quality. However it
seemed to work on
the back cover.
I placed the I used the same font
promotional CD and text that I used
album cover in the on the front cover
corner to show what for the spine going
album the single is down each side of
from, as this is a the back cover so it
promotional CD could be
there is no need for recognisable in
a barcode as it is not conjunction with the
going to be sold but front cover.
is available for free
download.

5. This is my second draft of my CD cover which was completely inspired by a grime
artist, ‘Wiley’s’ cover I did this to see if I should be completely conforming to
conventions and if so what does the other draft look in comparison to this does it
I also decided to still hint is from the grime genre. I chose to still keep
place the album my creativity flowing
name ‘It’s About by adding my VCR
Time’ in the lines that I placed on
background so that it my first draft to keep
would hint where in line with the
this track was from. ‘gritty’ theme
In the second draft I
As K-OS is using an also had to place in
area/gang sign this the warning sign for
also helps with the ‘parental advisory’ as
overall look to make this is explicit
it go well in content as K-OS does
combination with tend to use foul
the music video as language however
he also uses signs in To follow the design of the grime CD cover I chose to use the same gradient this is conventional
the music video. overlay of blue and red. of the grime genre
and this is how they
keep there image
intact

6. As I was influenced by DR DRE’S STILL DRE album cover I chose to use his design format
alongside the colours and grime conventions of a grime back cover so by taking the
I didn’t use the same inspiration from ‘Wiley’s’ album cover and DR DRE’s this was my outcome. I decided to use the
font however that I same image I had
did in the first draft used in the first draft
as I wanted to front cover as well as
conform to adding an overlay of
conventions and be the album name ‘ITS
not to over ABOUT TIME’ just
complicated. like I did in the
second draft of the
front cover.
I placed the
promotional CD
album cover in the I used the same font
corner to show what and text that I used
album the single is in the first draft of
from, as this is a the front cover for
promotional CD the spine going
there is no need for down each side of
a barcode as it is not the back cover.
going to be sold but I used the same gradient overlay that I did in the second draft front cover so
is available for free that they would flow well together.
download.

7. Here are the lyrics of the song as this is a conventional An image of K-OS in the studio with a plain
aspect of most CD’s so that the audience can follow along if black background as it needs to be clear cut and
they so choose to. simple as it is the inside of the CD.
I placed the contact information for were people can go to hear more music by K-OS and to get in contact as this is a promotional CD
to raise awareness of his talent. As opposed to signed artist who's talent has already been recognised.

8. I chose to create a conventional music magazine advert therefore I had to have the artist clearly established meaning his actual face
needed to be predominately the main focal point as his face needs to be recognised with his music, name and image.
I chose to use the conventional I think if I kept a black and
colour scheme of black and white theme here it would be
white and a emotion based too dull in a magazine
colour such as blue as it is therefore bringing it with
associated with a dark and cold colour seemed like the best
theme. idea as you get there hood feel
and it also makes it seem like
he is almost the ‘hope’, or the
only light left in this black and
white hallway.
To relate this advert to the
music video, I decided to
I have also realised that music eliminate all colour except for
magazine adverts are meant to that on K-OS’s face and jacket
be eye catching and able to this was so that like the video
grasp the readers attention the advert has colour and black
therefore there needs to be a and white. However this
vibrant colour to take the vibrant blue is not acknowledge
attention of the reader. Other in the whole video
grime artist adverts have also nevertheless the album that
been designed in the same this single originates from its
way. primary colour is blue.

9. The combination of my music video (main product) and my ancillary texts seem to work well together as they
both have followed a theme which can be clearly identified. They seem to conform to the grime genre well
enough for them have an impact on the audience and hopefully the views of the music video will keep growing
to prove this. I have taken into account everything that I discovered and analysed in my research and planning
section to produce this therefore I hope that the final outcomes are evidently shown to be from the grime
genre which I believe they are. Using these conventions and developing them has helped the effectiveness of
my complete media promotional package for my artist.