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Hotel Le Bel Ami,[object Object],Reputation Management,[object Object]
Trip Advisor,[object Object],Basically positive but some of the review express disapointmentregarding the category of the Hotel.,[object Object],Contrarly to otherhotels, Bel Ami don’tanswer the badreviews, sowecan assume thathis not reallyreactive or regardinghisreputation online,[object Object]
Frommers.com,[object Object],AlmostNeutral, quite positive. But wecan notice that the link to the Hotel Facebook page isavailable on  this Site. So wecan assume that the Hotel approuve thisreview.,[object Object]
Facebook,[object Object],That is the Bel Ami facebook page so of course reviews are positives. (They post something 4 times a month). There is a good advertising of their services, but wecan notice thatthereis a lack of interactions betweenmembers and the webmaster. Theyonly have 711 fans, wichisquitelow for a 4 star hotel in Paris.,[object Object],Theyshouldattract more people, sothereadvertising and campaignswouldreach more people, and leads to a betterreputation.,[object Object]
Fodor’s.com,[object Object],Fodor’soffers a positive hotelpresentation, and members of the site canmaketheirownreviews and rating. Herewecanseethatmembers are mitigatedconcerning the Bel Ami hotel.,[object Object],Againthereis no reactionfrom the Hotel, thatmightmeanthatheis not reallyaccurate and involved in their online reputation,[object Object]
Conclusion,[object Object],Most comments are positive, especially on facebook (we can understand that as it is the person who selected the "like” button),[object Object],Although there are a few negative points on Trip advisors, the hotel does not respond or apologize at all.,[object Object],In general, Bel Ami doesn’t show any control of hisreputationsince the bad or good reviewsseem to bewildlyspread on the Web,[object Object],Strategies:,[object Object],- Be more active on reviews website, (especially Trip advisor which is on of the biggest one) by responding to the bad comments especially,[object Object],- Show more involvement and concern by keeping updated data and information,[object Object],- Keep updated the facebookpage in order to attract more fans, and offer the possibility to “Like” on more sites, third parties, etc,[object Object]

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Bel ami reputation management

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