Louis Vuitton ppt for ADV420

1. Louis Vuitton

2. Louis Vuitton
• Fashion
• High quality product
• Customer group

3. Target Audiences
• People who like to purchase luxury product
• People who’s income around 75,000+
• Both women and men, but main target audience
will be women
• People around 24~45 years old
• Metropolitan city

4. What should we do to
help LV?
• Use social media to increase the
customer interaction
• Use social media to help us increase
the sales

5. Facebook
• Set up an official Facebook account for Louis Vuitton
• Create an activity, ex: what do you think about our
product?
• Provide some coupons or some rewards for our Facebook
customer

6. Instagram
• Post good image for our product
• Show our customer that our new product is coming soon
• Having some tags of the image like “LV”, “Fashion”

7. Mobile app and Blog
• Post our brand story on Blog
• Let customer comment on the Blog
• Use blog to show our customer why they should get our
new product
• Use mobile app to reach young people and people who
love to use smart phone

8. What can we measure?
• Instagram and Facebook
• Measure that how many people followed our page
• How many of them liked our photo
• Commented on our posts.
• Mobile apps can help us measure how many people
download our apps too

9. Budget
• Total Budget is 1,000,000
• Facebook—30,000
• -- Event, labor fee
• Instagram—20,000
• -- Photograph cost
• Blog and Mobile app—50,000
• -- Labor fee, creative of Mobile app

10. Thanks for listening