The document discusses evaluating the target audience for a media product. It examines who the target audience is based on the BBFC guidelines and surveys of people's interests. The author believes the target audience is ages 16-20 as the content follows BBFC guidelines and interests that age range. Feedback is gathered through surveys on websites to help evaluate how well the genre and target age were conveyed. The majority of feedback indicated the target audience was correctly identified as 16-20 and the genre was appropriately a crime thriller.

1. EVALUATION–PART TWO
By Alice Spuffard

2. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
Upon doing our research into the British Board of Film Classification (BBFC) we had come to the agreement that our opening should
be of the age range from 16-20. This was decided upon by looking at all of the conventions in which we have used and whether or not
it matches up with the BBFC guidelines. We decided that we wanted to have the age range of 16-20 so that we could include a bit of
both classifications in it if we were creating the film. Another way in which we decided upon our sub-genre was to create a survey.
Within this survey we asked a varied amount of people what sub-genre they would like to see and also what would they classify these
subgenres including. This helped us to decide as we used this information to decide on our sub-genre. This was effective as we asked
the target audience what they wanted to see as we felt this was important.
As we have developed and also challenged some of the generic conventions of a crime thriller, it has enabled us to have a wider target
audience as some may not necessary see if as being a crime thriller as we have challenged some of the conventions. From my point of
view our ‘crime thriller’ is definitely not a traditional crime thriller that you would usually see. This is due to the conventions in which
we have challenged and developed.
Due to the nature of the text I do not believe that it would be as engaging for a younger audience due to the content of the MI5 scene.
This scene is a meeting between colleagues and the head of the investigation. This is the one aspect which I believe would not interest
the younger audience. However I also do not believe that an audience of any older than 18 would find this as engaging as a audience
of 16 due to the text. An older audience would probably find this a bit boring as they would be used to watching films with more action
and thriller involved in them. On the other hand, an older audience might find it more interesting because of the challenged
conventions.
When considering what gender this would be aimed at I believe it would be both male and female. However I do believe it is aimed
more closely at males than females as they can relate to it more. The males can relate to this as they relate to the main character.
They relate to the male protagonist by him wearing a black suit. This is a common stereotype of many men and one that a lot of men
can relate too.
When considering the age category that our film falls into, I do believe that the narrative and the style suits this well. When talking about
stereotypes and how gender has been represented I believe it has shown to be juxtaposing with real life. Usually you would see the men in
control and leaving the women to watch over the situation. However here, you see the female in control. This is shown through many shots such
as a tracking shot and also close ups. Another way we have shown is this through the facial expression on the females face. The way she is talking
to the people in the room sounds as if she means what she is saying and is fully in control. This is what we were hoping to achieve and is
something that you don’t usually see in many crime thriller films or in many films altogether.
From the nature of the text, I do believe that this scene would
be suitable for a younger target audience. Here we
challenged the conventions which might have impacted on
the overall outcome of the genre. However because of the
slight comic effect I believe that a younger audience would
pick up on this better than an older target audience. See (00:15)

3. Similar Films– Catch me if you can
See (0:05-0:46)
One aspect of our opening which is similar to an actual film is the ‘Catch me if you can’ title sequence.
Here the same sense of text has been used. Furthermore the lines coming of from the text was used as
inspiration where we then used the idea of a blue print.
See
(00:41-
01:18)
From looking at the title sequence, I believe that this film would appeal to a similar age group to ours. One reason
for this is because of the animation that goes on whilst the titles are appearing on the screen. This animation
suggests that its child friendly. Furthermore the front cover of the DVD suggests that this is going to be a comical
drama.

4. Similar Films– The Departed
Here we have
used an
establishing shot
See (0:24- of London of MI5
0:28) to help keep in
with the genre of
our opening.
In the Departed they haven’t really used an establishing shot in
the sense that we have. They have used a shot of the area which See (01:20)
suggests the location it has been set in. Here we have
continued using the
white font which is
used throughout many
crime thrillers.
Although we wanted to
break the typical
generic conventions of
See(0:16-0:19)
a crime thriller and
challenge them by
using a blue
The use of the white text with the dark background background as the idea
helps to establish the genre of the film. of a blue print. See (00:41-01:18)
We had used a mid-
shot of money to
convey something that
has been stolen.
A close-up of money has been used here when the man is
handing over the change over the counter. See (1:56-
See(00:40)
1:58)

5. HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?
To attract and address the target audience in which we had chosen, we kept to the BBFC guidelines to help us establish the
difference between our age group and the next age group. We had chosen to aim our opening at the age range of 16-20. One
reason why we aimed our audience at this age was because the content that we have included has keep to the guidelines and also
we feel it is suited. We didn’t actually specifically pick a gender in which our target audience would be aimed at. One reason why I
believe we decided not to do this was because we didn’t want to have to focus extremely hard on one gender, instead we felt that
we should focus on both as crime thrillers are not usually appointed to a specific gender.
Within our film, there aren’t any particular points which I believe would shock the audience. Although there are some particular
points which could potentially be aimed at a certain age group. One of these points could be at the beginning when the two
criminals are running out of the building, there is a slight comic effect here. At this point I believe that it would be targeted at a
lower age of our target audience.
The varied use of camera work has helped establish the settings and also the genre of the opening. Throughout our opening we have
incorporated many close ups of the female protagonist and also the male protagonist. By using close-ups it has helped to establish and
set our genre as it helps the audience to see the protagonists facial expressions and also helps to reinforce what the protagonist is
saying. Furthermore we hope that the close-ups of the male protagonist show a sense of class from the phone and also from the
money.
Another close-up has been used which is of the money. This has reinforced the genre and should also help to make sure that audience
understand the mise-en-scene of our opening.
Within our opening, the audience should see themselves as being put in the position of being told about this criminal and what
the male protagonist has done. Within the title sequence they see his story and how it happened. At the end it leaves the
audience to believe that they need to find him. This is done through the use of the script.
We choose to name our crime thriller ‘The Game.’ One reason why we
choose to do this was because we felt that it would add a sense of
suspicion as to what this was going to be about. This led us to believe
that the audience would be intrigued and want to watch it to find out
what it was about. Another reason why we choose this for the name
was because we felt that once the audience had watched it they would
be able to relate to it for example the use of money which has been
stolen and the whereabouts of trying to find the thief.
See (00:41-01:18)

6. Twitter
Another way in which we targeted our audience
was through the use of Twitter. As most the age
range for our opening Is on twitter we thought it
would be appropriate for this to be posted onto
here as this should help us to gain more
constructive feedback from our work.
Here is an image of our questionnaire in which we made. One this we have asked a
varied amount of questions. For example ‘what genre of Thriller would you say this
is?’
From this question we are hoping to gain some positive feedback and that the
audience would be able to clearly say which genre of thriller they think it is. Upon
looking at the results we will be able to see whether or not we have created a crime
thriller successfully.
This link was put onto YouTube underneath our final version of ‘The Game’ so that it would encourage as much feedback
as possible. We also put this link onto sites such as Facebook and Twitter to allow us to try and get as many responses as
possible.

7. Link to YouTube and also Facebook
From this slide and the previous slide, it shows that we have used a variety of
communication methods to get some audience feedback from as many people as
possible. This will give us the best possible chance to get as much feedback as possible
which will help us to improve in the future.

8. TARGET AUDIENCE FEEDBACK
Age: 11-15 Age: 16-20
What do you think our target audience age is? 16-20  What do you think our target audience age is? 16-20
What genre of thriller would you say this is? Crime Do you think this is a traditional thriller film? No
Do you feel that the font and typography was Do you think the representation of the character were accurate? No
appropriate to the opening? No Why? Female is in a position of power which is unconventional in a
Why? The colours could have been made darker film
Do you think the music over the title sequence was Do you think the music over the title sequence was appropriate for the
appropriate for the opening? No opening? Yes
Why? Great atmospheric music with a steady pulse throughout
Age: 41+
Age: 16-20
What do you think our target audience age is? 40+
Did you enjoy the opening: Yes
What genre of thriller do you think this is? Drama
Why? Very clean, professional and simple.
Did you enjoy our opening? Yes
Do you think the representation of the character were accurate? Yes
Why? The alarm sounding breaking the silence of
Do you think the music over the title sequence was appropriate for the
a peaceful setting caught my attention, I wanted to
opening? Did not overtake what was happening on the screen.
know more.
Do you think this is a traditional thriller film? Yes
From looking at the feedback from our target audience the majority of them have said that they believe this is a traditional
thriller film. This is not what we were hoping to create. Ours is not a traditional thriller because of the convention in which
we have challenged. For example most thriller have a black background with red/white font. Ours has a blue background
with white font.
If I was to create this survey again I would definitely add in some more questions about the person in general. Within our survey
we asked the age group in which they are within. However we did not ask what there ethnicity was. This would have affected the
results as this might have changed the way they viewed and also reflected upon our media product. Additionally we could have
also asked if they were male or female. This would have helped as depending on there gender they might have interpreted the
media product in many different ways.

9. MORE FEEDBACK
What do you think our target audience age
is?
This chart shows that 60% of our target audience did believe
70.00% that the target audiences age was 16-20. By 60% of our
60.00% target audience believing it was this age range means that
50.00% we did follow the guidelines of what the allowances of a film
40.00% within this classification should be. Furthermore this also
30.00% shows that we have targeted our age category well. Only
23% thought it was aimed at 21-25 years old and only 7%
20.00%
thought it was 40+.
10.00%
0.00%
Under 11-15 16-20 21-25 26-30 31-35 36-40 40+
10
What genre of Thriller would you say this
is?
0.00%
Our opening is within the genre of a Crime thriller.
Psychological From our survey, it shows that 69% of people thought
0.00% that it was a crime thriller and 15% thought it was a
Horror
drama or action thriller. This shows that we did create
Drama 15.30% a successful crime thriller as the majority of our
feedback proves this.
Action 15.30%
Crime
69.20%

10. WHAT HAVE YOUR LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF
CONSTRUCTING THIS PRODUCT?
Throughout the whole process of making and producing the opening, I have learnt many new skills. I have learnt how to edit the
footage, how to plan effectively and also how to use the camera properly. When looking at our final product it is evident that we have
focused on improving our own skills as well as producing a high quality opening as the audience should clearly be able to see the difference
from our continuity task to our finished product.
Throughout the filming process, even though I wasn’t the main
cinematographer, I have learnt how to use a video camera and a tripod
effectively. For example I have learnt how to use the camera to produce a
wide range of shots that I wasn’t necessary aware of them all during the
continuity task. One reason for this was because we hadn’t actually explored
all of the shots properly at this point in time. I learnt this through helping to
set up when we were filming and also giving my view on the shots that we
were going to be using. This helped me to progress as if someone within the
group didn’t agree on something they could state their opinion which would
help in the progression on learning. I have also learnt about the shots from
watching varies other films. This has helped to establish the difference
between the shots and also help me to decide which shots would suit the
opening of our thriller for example close-ups and long shots.
See(0:28-0:34)
As I was the editor, I have learnt how to use the software of
Premiere Pro. Before, I didn’t have a clue how to use this
software as I had never had to use it before. From the
continuity task to our crime thriller, I have learnt how to edit
effectively. Although after editing the footage I am now aware
of how to add in footage, cut footage, edit footage and also
watch footage. This will help me in the future if I use this
software again. From the initial research that we did it helped
to be able to see the transition between each shot. This gave us
an idea of what we could include in ours. This helped when it
came to editing as we already had an idea of what effects we
could use. For examples fades in and out of different scenes.
See(01:38-0:140)

11. When filming for our opening we actually didn’t use any special equipment that would enhance and suggest that
the opening was a crime thriller. For example we could have changed the lighting from a light room to a different
colour for example, red. However this wouldn’t have fitted in with the content and we would have had to change
our idea for this to work.
During the filming process we did stumble across a few problems which we overcome. One of these problems was with
the lighting in one of the particular rooms in which we were using. As the lighting was different according to the weather
on the day this meant that the room was a lot lighter than previously and also we could not close all of the blinds. We kept
this footage and wanted to see what it would look like once downloaded onto the macs. When watching this footage it
didn’t look as bad as what we thought it might have done. To adjust the brightness we altered the levels to make sure that
we keep continuity and were also consistent throughout.
When we came to the finishing stages of editing our opening, we needed to find some music that was appropriate to the genre we
were creating. We searched through many sites including YouTube and also freeplaymusic.com. Although when looking through
these websites known of the music we found was suitable for the atmosphere in which we were trying to create. We wanted a
piece of music which was upbeat and had the scene of suspense. We decided that we should try and create something for
ourselves using the software of Garageband.
We played about with various effects and sounds and created two tracks that we felt were appropriate to what we were looking
for. However upon reflection this was not a successful piece of software to use for our opening as we couldn’t quite get the sense
of suspense right. We later on found another piece of music that suits the genre of our opening. This piece of music is by Moby
and is called Extreme Ways. This has also been used in the film ‘The Bourne Ultimatum’. See (0:28-0:47). This is the length of music
in which we used as this is copyright we were only able to use 20 seconds of it.
http://www.youtube.com/watch?v=JXtuVCgtDSY-Link to the music in which we used.
During the whole process, I believe I had some strengths and weakness. One of my strengths in the end was being able to edit
the footage, something that I thought I wouldn’t be able to do.
A weaker area which I believe I need to improve upon is was using the video camera. One reason why this was one of my weaker
areas is because I wasn’t the main cinematographer meaning that I didn’t get the opportunity to have a go at each shot.
However I did oversee these so I am aware of the technique and also how to take these shots.

12. LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO YOU FEEL YOU HAVE LEARNT IN
THE PROGRESSION FROM IT TO THE FULL PRODUCT?
Throughout the planning stages I learnt many new things that have helped with the overall outcome of our crime thriller. From
the very beginning when we were researching about the different conventions of a crime thriller to storyboarding and creating
the animatic, I feel as if I have learnt so many different things which have helped in the progression of the final product.
From looking back at the preliminary task, I can see a difference in
how we as a group have progressed and also incorporated our ideas
better to get an overall product. The one thing that really helped us
was the feedback from the teachers. This feedback allowed for us to
progress on a certain idea and consider what we could do next to
make it that little bit better. Furthermore this meant that we could
clearly see the areas we needed to improve upon which allowed us
to specially focus on this section of the product. Another aspect
which I believe helped us to progress was actually watching over the
footage that we already had and thinking what else we could add in
or how could we make that shot even better.
As an individual I feel that I have learnt the importance of planning and storyboarding. In the initial stages of storyboarding we actually
had planned more than what was needed. When coming to put the footage together we realised that we were short of 30 seconds.
This could have been due to ideas changing throughout the process of planning which meant that we were limiting ourselves. Here we
had to go back to the drawing board and think of a solution to what we could add in which would still be relevant to the content we
already had. When planning for the preliminary task we did have more footage than what was needed. This helped us as we could
choose what shots to use and also which shots looked best with the rest of the footage. However when we started to plan for our
actual opening we thought we had planned more than what we needed in the initial stages. We actually had to change this
throughout the planning stages. This impacted on our thought process and also the pace in which we were editing the opening.
Although once we had got an idea we shortly filmed this and added this in. From this I have definitely learnt to 100% to plan more
than what we actually need as from the continuity task we did do this meaning that we had enough footage unlike our final product
when we thought we had more footage than what we actually did have.

13. I believe that the preliminary task helped me a lot in terms of knowing what shots we needed at what specific time. This helped
with the editing as it made this process a lot smoother.
When looking back at the preliminary task, we used very few different types of shots. One reason for this was because I think
we were trying to follow the guidelines to much when we could have incorporated more. However when saying this, it has
helped us to progress as within our final footage as we have now incorporated a variation of shots. One reason why we did this
was because it helps the audience to see aspects of the footage from different angles which could change their interpretation
of the opening. Within this task we used many close ups of the character and also the weapon. This is different to our final
product where we have used tracking shots, establishing shots and long shots. One of the shots that we felt as a group went
well was the tracking shot. We hadn’t actually practiced this shot before as this was not incorporated into our original task.
At the beginning of the task, I was not at all confident with the
equipment. I hadn’t used it before so when starting the continuity task
it was all completely new to me. Throughout the stages of the
continuity task, I feel as if I did become more confident with using the
video camera and the tripod. This then progressed on into the final
product where I was able to say more confidently what I felt about the
shots and also the angles we were shooting from.
Furthermore on the continuity task I was not the main editor. This
meant that for our final opening, I had to make sure that I knew how to
use the software of Premiere Pro. This put me at a disadvantage as I
hadn’t used this software properly before.
Tracking Shot See (01:43-01:46)
A problem in which was faced during the production stages was trying to find the right music which would be suited and also
appropriate for our crime thriller. At the beginning we were planning on using a slow piece of music. However when we put together our
opening we found that we needed an upbeat piece of music which had a sense of pace to it.
The end product that we produced, I feel is successful in meeting and challenging the conventions of a crime thriller as ours is
not a traditional crime thriller you would expect. Even though we did challenge the conventions a lot in particular scenes, I still
believe we have created a effective opening which I am proud off.
This was only produced through making mistakes in our continuity task which we have learnt from. I also believe that we have
used all of our skills to the best of our ability and worked well as a group and have supported each other to make sure that
everyone knew what they were doing. From all of this it has definitely helped us to produce this opening.