http://www.AliciaCowan.com
Putting forward a compelling argument of why small business should be exploring digital marketing and social media to promote their services and products online.
The slideshow details the statistics behind the biggest online social platforms and best practice rules of engagement.
2. First things first: What is Digital Marketing?
The promotion of products
or services over the internet
via social media, blogs and
websites using words,
pictures, video and audio.
3. Why should your business be using it?
#1: The growth of the internet around the world
4. Why should your business be using it?
#1: The growth of the internet around the world
5. Why should your business be using it?
#1: The growth of the internet around the world
11. #7: It’s leveled the playing field
“
Technology is shifting the power away from the editors, the publishers,
the establishment, the media elite. Now it’s the people who are in
control.”
Rupert Murdoch, Media Mogul
12. #8: Your customers are already there talking about YOU!
78% of internet users look for
information online
70% of online users trust
recommendations from
strangers online
90% of users trust
recommendations from people
they ‘know’ online
27. 1.4 Billion email users
worldwide
90 Trillion emails sent
over the internet in 2009
28. “ We have technology, finally,
that for the first time in human
history allows people to really
maintain rich connections with
much larger numbers of
people.”
Pierre Omidyar, founder, eBay
29. Social Media is here to stay...
Generation Z: Social Media is here to stay
30. Social Media is here to stay...
Generation Z: Social Media is here to stay
…and yet…
Facebook’s greatest growth is from people aged 35-49 (+24.1 million)
and added almost TWICE as many 50-64 year olds (+13.6 million) than
under 18 year old visitors (+7.3 million). Nielsenwire 2009
31. What else is it good for?
What else is it good for?
Brand recognition
Influence
Customer service
Collaboration
Networking
Customer loyalty
and, of course…
Increased sales!
36. “ Turn strangers into
friends. Turn friends into
customers and then… do the
most important job: Turn
your customers into
salespeople.”
Seth Godin, bestselling author,
entrepreneur and agent of change
39. “
You can buy attention
(advertising). You can beg for
attention from the media (PR). You
can bug people one at a time to get
attention (sales). Or you can earn
attention by creating something
interesting and valuable and then
publishing it online for free.”
David Meerman Scott, marketing speaker