3. Gamification can love people and businesses
at the same time!
Gamification
Using game design thinking in non-game context.
Using game mechanics and dynamics.
Tap into people natural desire to compete and
play, and it results in high levels of engagement.
Is a tool.
And a very powerful one!
4.
5. 6D framework
MDA game design framework
System-Thinking
Game Mechanic
Point System
Point types
Level Design
Scaffolding
Leaderboard
11. The very First minute!
Do not explain anything.
Let the player experience.
Give a value to your player in the first minute
Don’t ask for registration.
Don’t give to much information.
Help player becomes a winner in the 1st
minute
12.
13. Challenging andComplex
Reveal the complexity of the system slowly
Reinforce the user positively
Remove opportunities to fail
Learn something about the players
14. The History
Automotive Industry / Boy Scouts / Military
Status (Remember SAPS)
Collecting
Surprise
Visual quality
Social promotion
15. Can show progress
Badgenfreude happens!
Pointless
Aimless
Meaningless
Badging System
Achievers / Explorers / Socializers
18. Designer must see
The engagement of player and system
How and Why he leaves the system
What and how can bring him back
19.
20.
21. Commitment
Engagement
Tyranny of Choice
Two groups of choosers :
Maximizers
Satisficers (Satisfy + Suffice)
Which one is happier?
Enough choice Good
Too much choice Bad
22. Apple vs. Dell
Well-placed customization
One by one
Redeem of currency inVirtual economy
23. Disruptors
Policing the design
Administrator
System Operator
Use P in the SAPS
Solid term of service
24.
25. Can we depend on chance?
Multi-player to Single-player ?
Foursquare badge and mayorship
Groupon SOS mechanic
Clear Goals
Reliable and meaningful testing
Having vision for future development
26. Data Driven Analysis
Data gathering and mining
Data visualization
27.
28. Know your user
Identify your mission
Apply game mechanics
3M
Manage
Monitor
Measure
Remember : Gamification is data driven
29.
30. Mistake: Focus on Competition
Mistake: No Clear Gamification Goals
Mistake:Too Many Rewards
Mistake: No Motivation
Mistake: Misusing Points and Badges
Mistake: Short-TermThinking
Do : Choose a behavior built for long term
Do : Use variable interval rewards (operant
conditioning)
Do : Add new elements over time