A short deck on Twitter best practices.

1. Twitter Best Practices
Alison Yu

2. Agenda
1.
2.
3.
4.
5.
6.
7.
How to optimize your Twitter account
How to create a tweet
What to tweet
How often to tweet
When to tweet
Best practices on how to gain followers
Twitter tools

3. How to optimize your account
1. Use your real name
•
It’s all about transparency and building relationships on social media
2. Make sure to compete your full biography
•
Identify yourself! DO put in your title, or let people know what industry you
work in
3. Include a link in your profile
•
Averages [Hubspot]:
•
•
With links: 130
Without links: >20
4. Add a picture to your profile
•
Averages [Hubspot]:
•
•
With photo: ~150
Without photo: ~20

4. How to optimize your account

5. How to create a tweet
• Character limit: 140
characters, including spaces
• The shorter your tweet the better
Only tweet one idea per tweet
•
• Use keywords
• Check hashtags.org to see what
keywords are currently being
used
• Add value, speak on current
issues
• Be conversational

6. What to tweet
• 10-4-1 Rule
• 10 industry posts
• 4 industry posts that mention your company
• 1 post that leads to a landing page
• Join/start industry discussions
•
Search for keywords, include relevant keywords in your
tweets

7. What to tweet
• Include links in your tweets
Blue = Tweets with Links
Red = Tweets without Links

8. What to tweet
• Include links in
your tweets (cont.)
• Shorten your
links
• Not all link
shorteners are
created equal

9. What to tweet
• Retweet others, especially industry influencers
• Share interesting content
•
This depends on what you think is interesting.
Remember, you are trying to connect with others who
have common interests!
• Be human, don’t just tweet about work!

10. What to tweet
• Respond to others/start conversations
• Ask questions/ask for input

11. How often you should tweet
• 1-4 tweets per day saw the highest engagement

12. How often should you tweet
• 1-4 tweets per hour saw the highest click through rate for
tweets that included links

13. When you should tweet
• Tweet between 8AM-7PM local time
• Tweets sent during busy hours receive 30% more
engagement than tweets posted at other times, including
Saturday and Sunday.

14. When you should tweet
• Weekends
• People have more time to browse through their Twitter
feeds on weekends, but less people tweet.
• Engagement rates are 17% higher on Saturday and
Sunday

15. How to gain followers
• Follow others to gain followers
•
Search for relevant keywords to follow people who are
already taking part of relevant conversations, or
conversations that are of interest to you
• Have a good following-to-follower ratio
•
•
•
The lower the ratio, the more followers you have
Don’t follow too many people
There are tools that can help
un-follow people that don’t
follow you back

16. How to gain followers
• Follow those who follow you
• But only if those people are interesting to you, don’t follow
everyone that follows you
• Send out interesting content
• Start conversations with others

17. Addendum
Useful Twitter Tools

18. Addendum – Twitter Tools, HootSuite
• Can monitor Twitter,
Facebook, LinkedIn,
Instagram, etc.
• Arrange different feeds
• Filter what you want to
see
• Schedule tweets*
• Monitor and manage
your accounts

19. Addendum – Twitter Unfollow Tools, Twitter
Karma
• Twitter Karma
• It helps you to unfollow the people who are not following you
on twitter in bulk.

20. Addendum – Twitter Unfollow Tools, Just
Unfollow
• JustUnfollow
• provides you the list of twitter users you are following and
they are not, you can select the ones you want to unfollow
from the list.

21. Addendum – Twitter Tools, TweetReach
• TweetReach
allows you to see
the total reach of
a tweet, hashtag,
etc.
• Free for first 50
tweets analyzed.

22. Addendum – Twitter Tools, Twitter Counter
• Twitter Counter
helps you keep
track of your Twitter
followers.
• Free service.

23. Addendum – Twitter Tools, Bit.ly
•
•
Bit.ly is a link shortener that also tracks your click throughs and a few demographics.
Free basic account, can upgrade to a pro or enterprise account.
•
Corporate Communications uses the basic account.